In the B2B sphere and are curious how other companies are doing with video marketing? Do you need to tweak your video marketing strategy to boost more sales and conversions? Here are six companies that are just the source to guide you in your video marketing strategy implementation.

From HubSpot to Taulia, each company tackles video marketing in a way that engages their audience, tells a story, and reveals their brand’s personality. HubSpot and Cisco create niche problem-solving-oriented videos related to their sales funnel. Intel focuses on storytelling, while SAP uploads videos with the buyer persona in mind. Don’t be afraid to use humor and be unique in your videos, as Taulia’s parody video and VeriSign’s series of viral and entertaining videos still get their message across to their audience. Their videos show more of their brand than just the services they serve.

Upload the tutorials, case studies, and explainer videos to multiple formats and channels while displaying your brand values and voice in a recommended 60-90 second video length. As you review these six examples, take note of which tactics you want to incorporate into your own strategy.

Credit: Written by: Upland 6 Examples of Perfect B2B Video Marketing