Here's what experts have to say about these video marketing trends

Do you need ideas on how to optimize your videos and increase conversions from your videos? Video consumption is rapidly increasing, and companies have taken advantage of this growth by uploading engaging content via social media platforms. Marketers have seen the value videos have in their business and have invested more resources into videos for their content strategy. The following trends and tips are here for you to consider putting into your own video marketing strategy.

The world has had to adjust in how we perform our daily tasks, and shopping is one of those tasks. As companies continue to evolve, videos are taking center stage on social media. More platforms have released features with videos and augmented reality has helped customers interact with the products without physically touching them.

If you’re looking for content ideas, lean into your customers! User-generated content is extremely influential and beneficial for you and your audience. Customers love seeing customer reviews and testimonials. It not only builds trust, but it’s also authentic and helps you understand your customers more. To ensure you post relevant user-generated content, perform market research and social listening tactics. Invest in a video content strategy to increase your sales and conversions. Monitor the platforms your target audience frequents the most, keep updated with the ongoing trends, and post engaging videos your audience will love.

Credit: Gabrielle Wright Video marketing trends to cut through the noise in 2021

Create a compelling video using these strategies from viral videos!

Are you running low on ideas for your next video? Wondering what tactics and strategies these companies used to create their viral video ads? Your videos don’t need to be made to go viral, but learning how these companies went viral can be helpful if you’re looking to add the tactic to your video marketing strategy. In this article, we uncover the types of videos and strategies that were used to go viral.

If you’re one of the 85% of companies, according to Wyzowl, using video in their marketing strategy, then you’ll understand how valuable videos are for your company and your audience. Your video has to be engaging with your audience. Most viral videos are entertaining and appeal to the emotions of the viewers. Some use humor to talk about their product or brand, while others go for a shock factor. Storytelling is a great route to consider to share your values in either an empowering, inspirational, or personal way. If you’re creating a product video or sharing your brand story, think about how you can create a scenario that highlights one or more of the pain points, features, or benefits of using your product or the brand mission statement. For example, instead of showing how the blender operates in Blendtec’s “Will it Blend?” series, the company took a different approach and blended unusual items that revealed the strength and power of the Blendtec line of blenders.

The production value does not need to be high to get your message across. In fact, Android compiled clips of different animals playing together and ended the ad with their campaign message. The message ties the brand with the video and makes excellent use of emotions to increase the engagement of the ad. Whether you choose to create videos that are creative, humorous, out-of-the-box, include interesting characters, or invoke storytelling, remember your goals and brand values and you’ll have impactful and entertaining videos for your business.

Credit: Uros Stanimirovic  10 Best Viral Marketing Videos of Recent Times

How To Create Professional Video Content To Grow Your Brand Online...Without Spending Tons of Money On An Agency

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Top reasons to include animation in your video marketing strategy for 2021

By now, you should know that video has been a present force in how consumers connect and become knowledgeable of your brand. As marketers and small business owners, fine-tuning your marketing strategy is another part of the process of a successful video marketing campaign. If you’re looking for more ideas on video marketing, look no further than animation. Animation has always been a popular video style in cinema. So why not use animation in your own explainer videos? Doubtful? We’ll reveal the top reasons to include animation in your video marketing strategy for 2021.

It’s important to note that video marketing will be incredibly important this year. If the average person watches 100 minutes of video a day and there is a 14% increase in video strategy implementation from 2015 to 2020, according to a Marketing Charts survey and HubSpot, then there’s no reason not to explore how your video marketing strategy can succeed in 2021.

Explainer videos are powerful on their own: your company becomes an educational source to your consumers, which further increases the trust and relationship between consumer and company. Add animation to the mix, and viewers will want to see what’s next in-store. This does well for brand awareness and helps you stand out from the competition. Explain your brand story, products, or services without feeling like you’re not connecting with your audience. An animated explainer video has engaging visuals, voice-overs, and music for your consumers to watch, understand and retain the information about your product or service.

Including an animated explainer video in your video marketing strategy demonstrates the effort your company makes to present complex topics that are meaningful and informational to the consumer. The eye-catching visuals in your thumbnail may stop consumers mid-scroll, but the visuals, voice-overs, and music will keep them watching.

Credit: Ripple Animation Why 2021 Will Be the Year of Animated Video Marketing

Follow the Strategies these B2B Companies made to Perfect Their Video Marketing Strategy

In the B2B sphere and are curious how other companies are doing with video marketing? Do you need to tweak your video marketing strategy to boost more sales and conversions? Here are six companies that are just the source to guide you in your video marketing strategy implementation.

From HubSpot to Taulia, each company tackles video marketing in a way that engages their audience, tells a story, and reveals their brand’s personality. HubSpot and Cisco create niche problem-solving-oriented videos related to their sales funnel. Intel focuses on storytelling, while SAP uploads videos with the buyer persona in mind. Don’t be afraid to use humor and be unique in your videos, as Taulia’s parody video and VeriSign’s series of viral and entertaining videos still get their message across to their audience. Their videos show more of their brand than just the services they serve.

Upload the tutorials, case studies, and explainer videos to multiple formats and channels while displaying your brand values and voice in a recommended 60-90 second video length. As you review these six examples, take note of which tactics you want to incorporate into your own strategy.

Credit: Written by: Upland 6 Examples of Perfect B2B Video Marketing

Boost Your Video Marketing With These Tips from Millennials and Gen Zers

Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.

It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.

As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.

Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing

Know Your Goals for Effective Video Marketing

Why do you want to create videos? You hold the power to create the videos best for your marketing strategy. Creating videos you and your audience will love is what any business desires in their video marketing strategy. Before you hit record, write down any goals and objectives you want to accomplish with your videos. This also includes doing competitor research produced in your industry to familiarize yourself with which types you’d like to adapt for your own business. In this clip from our video content course, we introduce the first steps in a video marketing strategy.

Promoting Your Videos

Looking for the best strategies to get views to your video once it’s uploaded? Promotional efforts start by understanding the type of traffic on the platform or blogs you want to reach. Once that is determined, upload the video with an engaging post filled with relevant keywords and hashtags when your audience is active on the platform. In this clip from our video content course, we go over the tactics you need to do to promote your videos on social media through organic reach and paid ads.

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Thumbnails and Covers

Need inspiration on thumbnail covers? Thumbnails are the glimpse of your video viewers see as they scroll in their feed. Research which thumbnails do best in your industry, video type, and social media platform as you choose your thumbnail. In this clip from our video content course, we reveal how to select a thumbnail and cover image and offer suggestions on choosing a relevant high-quality photo as your cover photo.

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