Know Your Goals for Effective Video Marketing

Why do you want to create videos? You hold the power to create the videos best for your marketing strategy. Creating videos you and your audience will love is what any business desires in their video marketing strategy. Before you hit record, write down any goals and objectives you want to accomplish with your videos. This also includes doing competitor research produced in your industry to familiarize yourself with which types you’d like to adapt for your own business. In this clip from our video content course, we introduce the first steps in a video marketing strategy.