A growing number of businesses are seeing the positive impact videos have on their business. Videos help improve engagement and conversion rates on your websites and social platforms. With so many options out there, it can seem daunting to create one that fulfills your business goals. We’ve compiled a list of the needed six video types to create for your business.
The first four focus on your customers and viewers. If your business is in an industry many may be unfamiliar with or feature terms that need an explanation, the best solution would be to create explainer videos. Explainer videos can help viewers understand your business better and possibly increase sales. Have a new product coming out and want your customers to know all about it? Product videos are best, in this regard, as they demonstrate the product’s features and benefits to the consumers. This is the time to answer any consumer’s questions and offer any tips to use the product or service in the best capacity. Consumers are then informed with the information from the video to make a purchasing decision. Also, consider creating a customer support video that answers more questions your customers may have once they become your customer.
With those two video types created, your consumer knows your business and the products offered. What they don’t know is what past customers have to say about your business. This is where a testimonial video plays a role. Testimonials show the potential customer the positive impact your business had with your satisfied regular customers. These types of videos provide your business the opportunity to teach and show your customer that you are a valued trusted brand.
The next two video types focus on creating videos to benefit your internal team. The recruiting videos reveal a behind-the-scenes of what it’s like to be an employee at your business. Videos that inform the employee on the recent company news and train them on new product offerings are valuable resources that can be updated and accessed at any time. Answer, educate, and inform your customers and employees through these types of videos for a prepared, engaging, and competitive business.
Credit: Written by Jennifer Lonoff Schiff 6 ways video can boost your business