Here Is What You Should Do For Your B2B and B2C Video Marketing

Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Apply These 6 Video Types to Improve Your Business

A growing number of businesses are seeing the positive impact videos have on their business. Videos help improve engagement and conversion rates on your websites and social platforms. With so many options out there, it can seem daunting to create one that fulfills your business goals. We’ve compiled a list of the needed six video types to create for your business.

The first four focus on your customers and viewers. If your business is in an industry many may be unfamiliar with or feature terms that need an explanation, the best solution would be to create explainer videos. Explainer videos can help viewers understand your business better and possibly increase sales. Have a new product coming out and want your customers to know all about it? Product videos are best, in this regard, as they demonstrate the product’s features and benefits to the consumers. This is the time to answer any consumer’s questions and offer any tips to use the product or service in the best capacity. Consumers are then informed with the information from the video to make a purchasing decision. Also, consider creating a customer support video that answers more questions your customers may have once they become your customer.

With those two video types created, your consumer knows your business and the products offered. What they don’t know is what past customers have to say about your business. This is where a testimonial video plays a role. Testimonials show the potential customer the positive impact your business had with your satisfied regular customers. These types of videos provide your business the opportunity to teach and show your customer that you are a valued trusted brand.

The next two video types focus on creating videos to benefit your internal team. The recruiting videos reveal a behind-the-scenes of what it’s like to be an employee at your business. Videos that inform the employee on the recent company news and train them on new product offerings are valuable resources that can be updated and accessed at any time. Answer, educate, and inform your customers and employees through these types of videos for a prepared, engaging, and competitive business.

Credit: Written by Jennifer Lonoff Schiff 6 ways video can boost your business

Social Media Video Marketing Tips Every Small Business Owner Should Know

Are you a small business owner and are struggling with your online presence? Have you considered uploading videos about you and your company to social media? Videos on social media are only increasing, with Facebook seeing a 258% increase in branded videos from 2016-2017. Your videos will have a higher chance of getting noticed if you follow these following tips.

Outside of your goals for your business, consider adding these to your video marketing strategy. Create videos that draw your viewers' attention, sustain their attention, and leads them to an action outside the video. To start, think of the social media user in mind when you create your appealing video. Looking for ideas on what to post? Look no further than in your FAQ section. Your frequently asked questions section is a fantastic source for video content because you will be creating videos that answer your target audience’s questions and shows that you acknowledge their questions. Have some background footage from a recent company video? Post it! Don’t have a video? Do it live! Live-streaming is an excellent way to authentically show who you and your company are while interacting and informing viewers on company news or a product or service your company has to offer.

Another opportunity for engagement is to create short attention-grabbing videos. Focus on grabbing their attention in the first 30 seconds of your video. Telling an enriching story that draws your viewers in and connects them to the story is an idea. Think about creating short informational or how-to videos that appeal to a customer’s question or pain point that leaves the customer wanting more videos. When they’re looking for more of your videos or how to interact with your company, the best place to tell them is in a CTA. Include a Call-to-Action at the end of your video that directs viewers, whether it’s to sign up for an email list or to click a link for related material; make the CTA clear and actionable.

Once you’ve created your engaging video, upload it natively. Native videos play automatically on the platform it was uploaded to, as opposed to external video links. Your viewers want to watch videos on the platform their currently watching videos on. Taking them away to YouTube when they were on Facebook won’t help your Facebook video’s engagement as expressed by the 478% more shares Facebook native videos have than external video links, in a study by Quintly. Uploading engaging short native videos will do wonders for your business! For more information about how social media videos can help your business, check out more tips in the article!

Credit: Written by Sean 7 Social Media Video Marketing Tips for Your Small Business

Visually Speaking, You Need Video Marketing

Video content is proven to be an effective method in content strategy, so why aren’t you implementing it into your own? Recognize the impact of implementing videos into your digital marketing strategy has on your business. If you aren’t aware, read on and discover what videos can do for you.

The content in your video means everything to your video. If your video has a fantastic production quality but lacks in grabbing the audience in, then you’re going to lose that audience retention. Try incorporating storytelling into your video content. Storytelling is a huge factor in social media success. Business owners and creatives post about their products and services, updates about the company, and their audience in the form of images, blogs, or other written material. What would be better than to combine those two types of content into a video? According to a research study reported in the article, “our brain can process 60,000 times faster than text”. A video that connects the audience should also further direct the audience to perform an action outside the video with a call to action, such as sharing the video or signing up for a course. When you put storytelling in a video format, make sure you are doing it in an authentic way that positively showcases who you are and what your video is about.

Videos are captivating devices that allow your story to be seen and heard. The audience that views the video will be left with the experience that further connects them with your brand. An increase in website and search engine traffic, social media clicks and followers is likely to grow more, especially when about 52% of marketers agree that videos have a great return of investment when implemented well. More and more companies are taking advantage of video content marketing, and with more than 80% of online content video marketing, it only makes sense to create some authentic engaging videos!

Credit: Written by: Fred Chua Boost Traffic, Clicks, And Followers Using Video Marketing

Video Marketing Is Working For Small Businesses In 2020

How have small businesses used video marketing tactics in 2020? What are some numbers that prove that their strategies are working? In 2020, video marketing has been established as a working strategy for many businesses. When video marketing tactics are implemented correctly, it helps small businesses to build a long relationship with their loyal customers. A study has shown that 66% percent of consumers would rather watch a video on a product than read up on it. 

Apparently, it’s a format most customers have a preference for as video posts tend to have three times more engagement on sites than posts without them. If consumers can’t get the information they want about your products, they are likely to move on to your competitors when doing their research. Some small businesses are still holding out on using video marketing, but Promo.com have shown that 64% of their own users suggested that it’s their most effective type of marketing for their own businesses. 

Whether it’s a personalized thank you video for a client, a short demo showing off a new product, an interview with a client, posting such video contents regularly can remind customers that your brand exists and move newer customers along their buying journey.

Credit: Written by: Shama Hyder This Is How Small Businesses Are Using Video Marketing In 2020