How have small businesses used video marketing tactics in 2020? What are some numbers that prove that their strategies are working? In 2020, video marketing has been established as a working strategy for many businesses. When video marketing tactics are implemented correctly, it helps small businesses to build a long relationship with their loyal customers. A study has shown that 66% percent of consumers would rather watch a video on a product than read up on it.

Apparently, it’s a format most customers have a preference for as video posts tend to have three times more engagement on sites than posts without them. If consumers can’t get the information they want about your products, they are likely to move on to your competitors when doing their research. Some small businesses are still holding out on using video marketing, but Promo.com have shown that 64% of their own users suggested that it’s their most effective type of marketing for their own businesses.

Whether it’s a personalized thank you video for a client, a short demo showing off a new product, an interview with a client, posting such video contents regularly can remind customers that your brand exists and move newer customers along their buying journey.

Credit: Written by: Shama Hyder This Is How Small Businesses Are Using Video Marketing In 2020