Find Your Optimal Video Length for the Best Engagement

So you’ve entered into the world of video marketing and you’re already uploading videos to your audience! Great job! Are those videos meeting the engagement goals you set for them? Have you considered that the video length is a possible reason for not hitting your goal? If not, don’t worry, because our guide goes over the conditions in a video that could determine the engagement.

Before we get into the video length, it’s crucial to consider the other reasons why viewers might not fully watch your video. When you create videos for your business, you may create them to be informative, educational, or entertaining. The videos you upload are to appeal to your target audience, optimizing for the device they are on. This is where viewing your analytics plays a role. Look into where your viewers are watching your video as well as when the engagement tends to drop. This will help you create content that keeps them engaged throughout the video. After you’ve adjusted the content, target audience, and device optimization, if needed, let’s move on to the video length.

Video length is a good metric to review towards understanding your viewers, as you can pinpoint where most of your viewers finished the video and what they might have missed after they left the video. Each video type has a desired length that has optimal engagement. Most videos that perform well vary between 30-119 seconds, according to The Next Web. However, according to Wisita, a 2-minute video can do well in engagement. However, don’t be restricted to create videos within two minutes. The longer your video is, the more you will have to stay connected with your audience as engagement continues to drop.

Here are some strategies to include in the context of your video to help your customers stay engaged. Focus on one main subject and if that subject is a pain point your customer requested, that’s even better because you will have their attention during the video. To ensure that, write the pain point or main subject in the title, caption, and keywords of the video. Don’t forget to add captions and include a CTA to take them to another video or through a sales funnel. If you’re planning on uploading your video on social media, keep in mind that those platforms have varying optimal video lengths as well. Now your short, concise, engaging video is ready to be uploaded! For more information, click the article below.

Credit: Jesica Mraz Short vs. Long Videos: What is the Best Explainer Video Length?

Read This First Before Creating a Video Marketing Strategy

Technology continues to rise, with marketers implementing strategies that work best for their company. One of these strategies is video marketing. About 76% of businesses who use this strategy recorded an increase in traffic due to video and 78% of people watch online videos every week, according to Report42. So what can you do with video marketing? Well, if you’ve got an idea in mind for a video for your company, then you’re one step closer to your video marketing strategy.

As you create a video marketing strategy, focus on the purpose of the video, who it’s going to, and how you’ll measure the success of the video. For starters, your target audience plays a special role in your videos. Create a buyer persona that specifies what the audience needs, wants, and has questions about. Not only will this help you create content that is catered to them but will also give you plenty of ideas. The next step is to define your video marketing goals. Setting measurable clear goals such as increasing brand awareness or an email list, will guide you and hold you accountable when reviewing the video outcomes.

During the planning stage of your strategy, you need to think about if you plan on spending any money on video creation. Your budget depends greatly on the type of videos you want to create and your video schedule frequency. It’s important to consider whether the video and the content fall in line with your customer buyer journey, whether you choose to create a demo, how-to, animated, or combination video. Consider the ultimate reason why you’re creating videos. If you’re creating videos as part of a campaign or as part of a regular content strategy, then decide if hiring a video production team, freelancing, or creating videos yourself is ideal for your strategy. Overall, choose a video type that aligns with your budget, business, and target audience.

Once the video is uploaded, it’s time to measure your video’s performance. Keep these metrics in mind as you review your own metrics:engagement rate, view count, likes and comments, and conversion growth.Reviewing these key metrics will help you determine if you need to adjust your strategy to meet your business goals. For more useful statistics on how video marketing is essential for your business,view the article below. The cats out of the bag when it comes to this video marketing strategy. Now it’s up to you to d’s out of the bag when it comes to this video marketing strategy. Now it’s up to you to decide what you want to do with it.

Credit: Written by Mila Bera 6 key tips to consider when creating a video marketing strategy [Infographic]

The Benefits of Video Marketing For Businesses & Ways To Do It

Why is video marketing worth it for my business? If I wanted to get into video marketing, how could I get started? 

A study conducted by Hubspot revealed that 72% of their subjects would rather watch a video than read about a product if given an option today. Afterwards, 81% of that same group was convinced to purchase the product after watching. Because video content is more intriguing than written, many individuals that are researching a product to purchase will lean towards watching videos before making a purchase. We have an article guide today that lists some benefits of video marketing and how you can start creating video content if you are convinced. 

To simply put, one of the best benefits of video marketing is that it can immediately make your brand more memorable. Video marketing videos that you create are likely accessible on both mobile and desktop devices, meaning you have a chance to reach a larger audience. An individual searching for a product may come across your business and branded videos will allow them to learn more information about what your product can offer them. Good video content will likely draw those viewers to your website and increase traffic. Whether they make a purchase or not, it reinforces to those potential customers that your brand exists and they may come back in the future. 

To get started, be sure that you have in mind the social media platforms you want to utilize for your business. Are you trying to tell them about your business? Want to show off a product? It might feel weird to be on camera initially, but be sure that the message you want to deliver to your audience is clear. Be sure you take the time to rehearse and spend a few takes. 

Click the link in the bottom below to read more!

Credit - Viewership - Video Marketing for Business: Benefits, Why and Ways to Do it

Use These 25 Tips To Improve Your Marketing Videos

   Are your marketing videos conveying their messages effectively? What changes could you implement and have your videos stand out more? Whenever you upload video content to your business page, you have an opportunity to appeal to your customer’s desires and needs and tell a story. 

   Spend some time in the creative process and ensure that your content is not boring! Use an eye-catching video title to get attention and tag it with relevant keywords so that it can have a higher chance of appearing in search results. Don’t be afraid to add some music in your videos as it can help spice it up and set the emotional tone you desire. Many online users may browse the internet through their phones and tablets, so make sure that the video is mobile friendly. 

   Most importantly, be sure that you have a CTA (call to action) at the very end of all your videos. What would you like your audience to do once they have finished viewing your video? You could encourage them to sign up for your newsletter or invite them to check out your product through a link. Encourage viewers to have a conversation by asking them to leave a comment or ask a question to increase engagement. 

Credits: Written By - Gabrielle Pickard-Whitehead - 25 Tips for Creating Great Marketing Videos

Video Marketing Is Working For Small Businesses In 2020

How have small businesses used video marketing tactics in 2020? What are some numbers that prove that their strategies are working? In 2020, video marketing has been established as a working strategy for many businesses. When video marketing tactics are implemented correctly, it helps small businesses to build a long relationship with their loyal customers. A study has shown that 66% percent of consumers would rather watch a video on a product than read up on it. 

Apparently, it’s a format most customers have a preference for as video posts tend to have three times more engagement on sites than posts without them. If consumers can’t get the information they want about your products, they are likely to move on to your competitors when doing their research. Some small businesses are still holding out on using video marketing, but Promo.com have shown that 64% of their own users suggested that it’s their most effective type of marketing for their own businesses. 

Whether it’s a personalized thank you video for a client, a short demo showing off a new product, an interview with a client, posting such video contents regularly can remind customers that your brand exists and move newer customers along their buying journey.

Credit: Written by: Shama Hyder This Is How Small Businesses Are Using Video Marketing In 2020