Unlock the secrets to successful video advertising and drive business growth. Discover essential strategies, tips, and insights into leveraging video ads for maximum impact. Learn how to create compelling video content that resonates with your audience and boosts conversions.
Business Video Ads Tips 2021
What you’re going to learn here is going to change the way you create video ads to grow your business.
I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.
These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.
If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.
4 Video Marketing Trends to Expect in 2021
If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.
Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.
Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)
Meet Them Where They Are
“Because if you deeply understand a customer and understand way beyond your product or service, then you can build a program for them.”
Laura makes a fantastic point about how businesses need to understand their customers first to build their brand in this clip from episode 48 of our podcast! Laura Sheridan is the founder of business consulting company Viva La Brand.
Hear more from this interview as we discuss important topics such as copywriting, speaking in your customers' language to be relatable, and understanding your current customer’s needs to adjust and strengthen your marketing strategy to attract potential clients.
We also discuss the definition of branding, recognizing which needs your company is fulfilling with surveys, and the importance of building a network with other professionals to grow your company.
The full episode is available at Creative Haven under Apple Podcasts here:The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Branding.
The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Branding
On this episode of our podcast, we have Viva La Brand founder Laura Sheridan! Viva La Brand is a business consulting company that focuses on brand and marketing strategy.
Our discussion explored why copywriting and speaking in your customers' language is important and understanding your current customer’s needs to adjust and strengthen your marketing strategy to attract potential clients.
We also discuss the definition of branding, recognizing which needs your company is fulfilling with surveys, and the importance of building a network with other professionals to grow your company.
The full episode is available at Creative Haven under Apple Podcasts here:The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Branding.
Busy Tea Commercial
When your busy schedule throws you this way and that, take a deep breath and rest. Watch here how this swift commercial for Cozy Tea Vietnam is set in motion in this behind the scenes clip by Hai Bac.☕️
Social Media Video Marketing Tips Every Small Business Owner Should Know
Are you a small business owner and are struggling with your online presence? Have you considered uploading videos about you and your company to social media? Videos on social media are only increasing, with Facebook seeing a 258% increase in branded videos from 2016-2017. Your videos will have a higher chance of getting noticed if you follow these following tips.
Outside of your goals for your business, consider adding these to your video marketing strategy. Create videos that draw your viewers' attention, sustain their attention, and leads them to an action outside the video. To start, think of the social media user in mind when you create your appealing video. Looking for ideas on what to post? Look no further than in your FAQ section. Your frequently asked questions section is a fantastic source for video content because you will be creating videos that answer your target audience’s questions and shows that you acknowledge their questions. Have some background footage from a recent company video? Post it! Don’t have a video? Do it live! Live-streaming is an excellent way to authentically show who you and your company are while interacting and informing viewers on company news or a product or service your company has to offer.
Another opportunity for engagement is to create short attention-grabbing videos. Focus on grabbing their attention in the first 30 seconds of your video. Telling an enriching story that draws your viewers in and connects them to the story is an idea. Think about creating short informational or how-to videos that appeal to a customer’s question or pain point that leaves the customer wanting more videos. When they’re looking for more of your videos or how to interact with your company, the best place to tell them is in a CTA. Include a Call-to-Action at the end of your video that directs viewers, whether it’s to sign up for an email list or to click a link for related material; make the CTA clear and actionable.
Once you’ve created your engaging video, upload it natively. Native videos play automatically on the platform it was uploaded to, as opposed to external video links. Your viewers want to watch videos on the platform their currently watching videos on. Taking them away to YouTube when they were on Facebook won’t help your Facebook video’s engagement as expressed by the 478% more shares Facebook native videos have than external video links, in a study by Quintly. Uploading engaging short native videos will do wonders for your business! For more information about how social media videos can help your business, check out more tips in the article!
Credit: Written by Sean 7 Social Media Video Marketing Tips for Your Small Business
Read This First Before Creating a Video Marketing Strategy
Technology continues to rise, with marketers implementing strategies that work best for their company. One of these strategies is video marketing. About 76% of businesses who use this strategy recorded an increase in traffic due to video and 78% of people watch online videos every week, according to Report42. So what can you do with video marketing? Well, if you’ve got an idea in mind for a video for your company, then you’re one step closer to your video marketing strategy.
As you create a video marketing strategy, focus on the purpose of the video, who it’s going to, and how you’ll measure the success of the video. For starters, your target audience plays a special role in your videos. Create a buyer persona that specifies what the audience needs, wants, and has questions about. Not only will this help you create content that is catered to them but will also give you plenty of ideas. The next step is to define your video marketing goals. Setting measurable clear goals such as increasing brand awareness or an email list, will guide you and hold you accountable when reviewing the video outcomes.
During the planning stage of your strategy, you need to think about if you plan on spending any money on video creation. Your budget depends greatly on the type of videos you want to create and your video schedule frequency. It’s important to consider whether the video and the content fall in line with your customer buyer journey, whether you choose to create a demo, how-to, animated, or combination video. Consider the ultimate reason why you’re creating videos. If you’re creating videos as part of a campaign or as part of a regular content strategy, then decide if hiring a video production team, freelancing, or creating videos yourself is ideal for your strategy. Overall, choose a video type that aligns with your budget, business, and target audience.
Once the video is uploaded, it’s time to measure your video’s performance. Keep these metrics in mind as you review your own metrics:engagement rate, view count, likes and comments, and conversion growth.Reviewing these key metrics will help you determine if you need to adjust your strategy to meet your business goals. For more useful statistics on how video marketing is essential for your business,view the article below. The cats out of the bag when it comes to this video marketing strategy. Now it’s up to you to d’s out of the bag when it comes to this video marketing strategy. Now it’s up to you to decide what you want to do with it.
Credit: Written by Mila Bera 6 key tips to consider when creating a video marketing strategy [Infographic]
Visually Speaking, You Need Video Marketing
Video content is proven to be an effective method in content strategy, so why aren’t you implementing it into your own? Recognize the impact of implementing videos into your digital marketing strategy has on your business. If you aren’t aware, read on and discover what videos can do for you.
The content in your video means everything to your video. If your video has a fantastic production quality but lacks in grabbing the audience in, then you’re going to lose that audience retention. Try incorporating storytelling into your video content. Storytelling is a huge factor in social media success. Business owners and creatives post about their products and services, updates about the company, and their audience in the form of images, blogs, or other written material. What would be better than to combine those two types of content into a video? According to a research study reported in the article, “our brain can process 60,000 times faster than text”. A video that connects the audience should also further direct the audience to perform an action outside the video with a call to action, such as sharing the video or signing up for a course. When you put storytelling in a video format, make sure you are doing it in an authentic way that positively showcases who you are and what your video is about.
Videos are captivating devices that allow your story to be seen and heard. The audience that views the video will be left with the experience that further connects them with your brand. An increase in website and search engine traffic, social media clicks and followers is likely to grow more, especially when about 52% of marketers agree that videos have a great return of investment when implemented well. More and more companies are taking advantage of video content marketing, and with more than 80% of online content video marketing, it only makes sense to create some authentic engaging videos!
Credit: Written by: Fred Chua Boost Traffic, Clicks, And Followers Using Video Marketing
Video Marketing on Instagram: Reasons Will Convince You
Instagram is a platform that many people, business owners, and creatives alike, can utilize to increase their brand equity on the platform. Is your Instagram lacking videos that showcase you and your company? Curious what the outcome may be if you decide to upload a video? Video marketing is vital to include in your strategy, especially on a photo and video display platform like Instagram, and here are reasons why you need videos hosted on Instagram.
Your social media presence is very important to maintain. Instagram is the platform to help you and your company get the awareness you desire! According to Facebook, users spend about 20% of their time on the Explore tab on Instagram. That is a considerable amount of time and shows that users are looking for new content and brands to engage with. This is also a great opportunity to make your videos seen on the Explore tab. Consumers are even more likely to browse a company’s social media accounts, with 32% of them viewing social media before viewing their website, in an Animoto survey.
Videos are also seen as a favorable form of content for consumers as they tend to purchase more products or services from brands after watching a video on social media over a photo, text, or link. They are an excellent alternative for those who don’t have a lot of photos on their feed as it showcases more of their offerings to viewers. To increase your reach on your videos, include relevant hashtags, geolocation, or tagging others in your caption. Don’t just stop at posting videos on your feed! Try uploading a video to Instagram Stories, video ads, or IGTV! 47% of viewers enjoy watching Instagram Stories ads, and 70% watched a branded IGTV video, according to an Animoto survey. Include Instagram to your video marketing strategy and seek the opportunity for your business needs.
Credit: Written by: Becky Brooks 5 Reasons to Use Video Marketing on Instagram
Understanding Your Customer Buyer Journey
It's time to know who your customer is. A customer goes through three stages in its customer buyer journey: Awareness, Consideration, and Decision. As business owners, marketers, and entrepreneurs, it's important to create videos that cater to customers in each stage. In this clip from our video content course, you'll see how creating a buyer persona and creating content for these stages will attract customers to your business.
Need More Reasons to Implement Video Advertising? Read This.
What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.
If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.
While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.
According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.
Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!
Credit: Steve Day The 9 Key Advantages to Video Advertising
Reasons You Need Video Marketing in Your Business
Curious how you can drive engagement and increase brand awareness to your business? If you’re a business owner or creative and you haven’t implemented video marketing yet, then you’ll need to read this article! Video marketing is growing rapidly, and utilizing it for your business is necessary for 2020 as it gives consumers a story behind a product, brand, or event. This article lists out six reasons why video marketing is essential for your business and marketing strategy because not using video could make your business miss on securing connections and opportunities with consumers. The 6 reasons summarized are that people prefer to watch videos as it helps deliver your message, strengthens your brand identity, helps with your search engine optimization, and any metrics you’ve been working on like conversions or lead magnets. Your consumers will remember watching the videos you make and can share it on other social media platforms. The article lists a few statistics to further explain why video marketing is important. Two that stand out are that “72% of customers prefer to learn more about a product by watching a video.” and “81% of businesses are using video as a part of their online marketing strategy”. These statistics should give you motivation and ideas on what to create. The videos you create don’t have to look professional; instead, there are apps and tools to assist you in creating a simple good quality video. Reach your audience better through consistent videos that tell a story.
Credit: Ted Sellers Why is Video marketing so important in 2020
An Awesome Guide To Make Videos For Your Business
Wondering how to capture your audience in your videos? Want to understand how your videos can succeed in your business? Discover the G.R.E.A.T. video formula from the interviewee Owen Video that helps you deliver information about your services and products. Use these key benefits of video marketing to create quality videos, create a list of potential video topics and establish a relationship with your viewers and customers.
Credit: Written by Michael Stelzner How to Create Videos That Sell