“Because if you deeply understand a customer and understand way beyond your product or service, then you can build a program for them.”
Laura makes a fantastic point about how businesses need to understand their customers first to build their brand in this clip from episode 48 of our podcast! Laura Sheridan is the founder of business consulting company Viva La Brand.
Hear more from this interview as we discuss important topics such as copywriting, speaking in your customers' language to be relatable, and understanding your current customer’s needs to adjust and strengthen your marketing strategy to attract potential clients.
We also discuss the definition of branding, recognizing which needs your company is fulfilling with surveys, and the importance of building a network with other professionals to grow your company.
The full episode is available at Creative Haven under Apple Podcasts here:The Importance Of Copywriting, Understanding Your Customer, And The Definition Of Branding.