Video continues to be the content medium used in industries ranging from insurance firms to charities. As video continues to be rampant with consumption in 2021, it is time to monitor which video marketing trends will be present this year.

Social media platforms continue to offer new features to their platforms. LinkedIn introduced two new features added at the end of 2020 to join the channels with prominent social video and live-streaming abilities. Strategize how using LinkedIn Stories and LinkedIn Live can help your professional videos. Increased social media use calls for more opportunities to appeal to your audience. With most users using multiple platforms to communicate with others, your company should also branch out onto the social media platforms and create content that reflects your brand and product offering in different video formats and aspect ratios.

Regarding your video creation process, expect to see more industries adapting and improving the work from home video content approach with podcasts, Zoom calls, and live events. Adaptation is key, and if you’re struggling with how to inform your consumers about a product or service, then incorporate explainer videos into your video marketing. According to Google, about 70% of viewers watch YouTube videos to assist in a problem they have. Use explainer videos to guide your audience to make the right decision for them. Continue to test and monitor these trends while promoting valuable and relatable content.

Credit: The Animation Guys 2021 Video Marketing Trends To Look Out For