Dive into the world of video content creation with our guide on crafting platform-specific strategies for social media. Explore the nuances of each platform and learn how to tailor your videos to maximize engagement, reach, and impact.
Business Video Ads Tips 2021
What you’re going to learn here is going to change the way you create video ads to grow your business.
I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.
These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.
If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.
Video marketing trends for 2021
Analyzing and monitoring trends is an essential component of your video marketing strategy. As more companies are using videos for their business strategy and more viewers are watching videos, the strategies and aspects of video have changed over time. Let’s review popular video marketing trends to implement for your audience.
Stories are everything on social media. Limited timed stories are a trending feature on social media as they are usually done at the moment and show more authenticity to your audience. This feature is a great opportunity to advertise your products or answer frequently asked questions.
One of the platforms with a story feature is Instagram. Instagram has over 500 million active users a day, and 250 million users use the story feature on the app, while 65% of marketers plan to use the feature in 2021, according to Wyzowl. Plan on also uploading videos on IGTV, as this feature is becoming popular. Another popular app with a high engagement rate of 52.1%, according to CloutMeter, is TikTok. TikTok thrives on its short videos. It is the app to monitor future trends and connect with consumers on the app.
If your business is in the B2B market, videos also have a strong impact as many B2B customers watch authentic videos before making a purchasing decision. According to Animoto, 58% of consumers look at a brand’s social media profile before going on the website to find more information. Make sure the social media platforms are up to date with current content about your business. On LinkedIn, videos showcase your company and products to your network. Aim to have your video length be on the short side and capture your audience’s attention in the first three seconds. Videos are such a versatile piece of content, so create original and entertaining videos for your audience.
Credit: Written by Ivana Vnučec 6 Video Marketing Trends for 2021
What is Video Resolution, Aspect Ratio, and Codec?
Why is understanding video resolution, aspect ratio, and video file size important for optimal video quality? When choosing which resolution to shoot with, figure out where you want your video distributed to and what device your audience will watch your video on to determine which resolutions are supported by specific aspect ratios. The file size also plays a role in a high-quality video. In this clip from our video content course, we share the different types of resolutions, aspect ratios, and file sizes.
TikTok's Magic
“I don’t think there’s any other social media platform that is directly increasing traffic of others. I think TikTok is best at that.”
Hear MontaVega Media’s COO Matthew Rogers share his experience and insights on TikTok’s algorithm and how impactful the platform is to increasing traffic across other social media platforms.
Listen to this episode again as we talk about the importance of building trust in your client relationships, using past work to guide clients towards a decision, the importance of building a team that strengthens your weaknesses, and why TikTok is the best social media platform right now because of the favorable algorithm which increases traffic across all platforms.
Listen to episode 53 on Apple Podcasts here: Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Team
4 Video Marketing Trends to Expect in 2021
If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.
Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.
Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)
What's Trending For Video Marketing in 2021?
Video continues to be the content medium used in industries ranging from insurance firms to charities. As video continues to be rampant with consumption in 2021, it is time to monitor which video marketing trends will be present this year.
Social media platforms continue to offer new features to their platforms. LinkedIn introduced two new features added at the end of 2020 to join the channels with prominent social video and live-streaming abilities. Strategize how using LinkedIn Stories and LinkedIn Live can help your professional videos. Increased social media use calls for more opportunities to appeal to your audience. With most users using multiple platforms to communicate with others, your company should also branch out onto the social media platforms and create content that reflects your brand and product offering in different video formats and aspect ratios.
Regarding your video creation process, expect to see more industries adapting and improving the work from home video content approach with podcasts, Zoom calls, and live events. Adaptation is key, and if you’re struggling with how to inform your consumers about a product or service, then incorporate explainer videos into your video marketing. According to Google, about 70% of viewers watch YouTube videos to assist in a problem they have. Use explainer videos to guide your audience to make the right decision for them. Continue to test and monitor these trends while promoting valuable and relatable content.
Credit: The Animation Guys 2021 Video Marketing Trends To Look Out For