Create bite-sized short videos for your content strategy

Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.

Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.

The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.

Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy

4 Video Marketing Trends to Expect in 2021

If you're still looking for that cost-effective, versatile content medium to grow your brand, connect with your audience, and share your latest products and services, then video marketing may be the marketing strategy to help accomplish your goals. We have already seen how powerful video can be from connecting with friends and family, holding company meetings, and attending virtual events. Video in 2021 will continue to be a driving force, especially in B2B and B2C companies.

Video marketing is a profitable, growing presence on our social feeds and search engines. The market will continue to grow with a market forecast of $70 billion and increased ad sales from $45 billion to $61 billion by this year, according to Forbes. These companies are making the right investments into video because at least one person watches 100 minutes of video daily. There has been a shift in how businesses conduct business due to the pandemic. Businesses, religious organizations, sports organizations, and musical artists have adapted how their company operates by letting video be the primary mode of communication and connection. Video contributes to the innovative shift by providing a cost-effective and convenient approach for holding meetings and attending conferences and events. Businesses will see how video improves the current circumstances as motivation to be adaptable and innovative to change.

Credit: Kevin Roberts Video Marketing in 2021 (B2B & B2C Trends)

Here Is What You Should Do For Your B2B and B2C Video Marketing

Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Media is the Dominant Format

“We need to improve people’s understanding of how media gets made so that they understand who is this message being said to and for what reason?”

In this clip from episode 42 of our podcast, Michael Tringe discusses how not understanding media literacy can leave people unaware of the messages behind the viewed media. Michael is the co-founder and CEO of CreatorUp, a digital media marketplace specializing in video content creation and training for their global clients.

Listen to the full episode on Apple Podcasts as we discuss more about digital media literacy, how brands need to have a YouTube presence, and the importance of live-streaming in 2021.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Our guest this week is CreatorUp co-founder and CEO, Michael Tringe! Michael’s live business workshops have impacted thousands of students worldwide. CreatorUp is a digital media marketplace that specializes in video content creation and training for their global clients.

In this episode we talk about having a YouTube presence, taking proactive steps for 2021 by utilizing live-streaming, and becoming digital media literate to understand the adapting technology and trends.

Listen to this episode on Apple Podcasts here: Relevance Of Digital Platforms In The Current Situation, How To Utilize Live Streaming, And The Importance Of Being Digital Media Literate

Prioritizing Education VS Passion, Having A Side Hustle To Fund Your Creative Business, And The Benefits Of Livestreaming

Listen to our next podcast with guest Marc Nieto! Marc is an app developer, Twitch streamer, and LA-based artist.

In this episode, we reminisce over growing up in a household that valued creativity but prioritized education and about how having a full-time job removed the pressure of bringing money through music, which brought more freedom. We also talk about Marc’s life as a Twitch streamer and his reason why live-streaming is a great way to connect with your audience.

Listen to episode 36 on Apple Podcasts here: Prioritizing Education VS Passion, Having A Side Hustle To Fund Your Creative Business, And The Benefits Of Livestreaming.

How to Live Stream on YouTube

So you know which camera equipment you need to do a live broadcast. Do you know which platform you’d like to post on? YouTube Live is just one of the many live streaming platforms where business owners, content creators, or influencers alike, can interact with viewers sharing content in a live setting. YouTube Help has a quick rundown on live streaming perfect for beginners or anyone who wants to live stream quickly. These quick options are live streaming via a webcam and a mobile device. A webcam connected to your computer or internally on your laptop is an easy way to go live without needing an encoder. For mobile streaming, you will need the YouTube app and at least 1,000 subscribers. The article also has an advanced option that customizes your live streams. This option is called encoder streaming and allows you to capture content on your computer that wouldn’t be seen on camera and send it to stream on YouTube Live. This is ideal for those that have external audio and camera equipment or are displaying content from multiple screens and cameras. Before you live stream, it’s important to follow the YouTube Community Guidelines and Terms of Service because your stream may get age-restricted or removed. Your channel may also get a strike, which prevents you from streaming for three months. Learn more about live streaming on YouTube by reading the following links featured on the help center. To get started with live streaming on YouTube Live, you’ll need to read this guide first!

Credit: YouTube Help Introduction to live streaming

Suitable Camera Equipment for Live Streaming

Live-streaming is a way for a more authentic connection to your followers and viewers. If you’re considering filming a live broadcast, make sure there is nothing on the technical side deterring you from having a successful broadcast. You’ll need the proper equipment to ensure a well-executed broadcast, because you don’t have time during it to change the battery or fix the WiFi, for example. Your focus should be promoting an authentic experience and providing content for your viewers. This article has created a helpful guide on which external equipment to buy for your live-stream video. The audio, sound and video quality are all important to video making, so using smartphones with an internal microphone, may not give you that professional effect. The article recommends using an external microphone, a video encoder that uploads your live video, an internet device for a strong WiFi connection, a battery power system needed for long streams, and a tripod. The article also lists a variety of camera types; external webcams, DSLR/ mirrorless cameras, camcorders, and action cameras. This list includes budget-friendly cameras, cameras that capture high-resolution videos, and cameras with many functions such as color correction functionality and time-lapse options. With these choices and brands, you will be prepared for your live-stream on your preferred streaming platform.

Credit: Adorama What is the Best Camera for Live Streaming Video?