Explore the strategic considerations of using short-form and long-form videos in your content strategy. Learn when to leverage bite-sized clips for quick engagement and when to delve into longer, in-depth videos for a comprehensive narrative. Discover the nuances of each format and optimize your video content for maximum impact.
The next video trends to know in 2021 and beyond
What’s trending with videos lately? Trends shift as consumers and marketers alike engage and create content that suits their interests. For video creators and marketers, knowing what works is crucial as you adjust and improve your marketing campaign. As trends change periodically, let’s find out which video trends will last for a while.
82% of internet traffic will be composed of video and video streaming, according to Cisco. With that being the case, video marketers will likely see a rise in silent and captioned videos, stories, video advertisements, shoppable ads, and monetization on video-centric platforms. Video is a versatile medium; that also includes its length and video format. Short-form videos and vertical video formats are also popular for video marketers as 15-second ads are around 75% effective as 30-second commercials. Video creators are finding new platforms to host their content, forcing marketers to adapt their advertising strategy. Adhering to the trends and the platform’s video formats, advertisers will need to segment their advertisements to appeal to the different video size formats.
As seen on the rise of content consumption, video is first over other forms of content on the internet, especially social media. On social media, you can expect video to be a driving force in a content marketing strategy. Videos help increase information retention, so if you’re looking to increase ROI, revenue, engagement, or brand awareness, videos can accomplish those goals. Continue to post about your company with these trends in your strategy.
Credit: Kyle Byers 7 Huge Video Trends For 2021-2023
Create bite-sized short videos for your content strategy
Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.
Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.
The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.
Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy