What’s trending with videos lately? Trends shift as consumers and marketers alike engage and create content that suits their interests. For video creators and marketers, knowing what works is crucial as you adjust and improve your marketing campaign. As trends change periodically, let’s find out which video trends will last for a while.

82% of internet traffic will be composed of video and video streaming, according to Cisco. With that being the case, video marketers will likely see a rise in silent and captioned videos, stories, video advertisements, shoppable ads, and monetization on video-centric platforms. Video is a versatile medium; that also includes its length and video format. Short-form videos and vertical video formats are also popular for video marketers as 15-second ads are around 75% effective as 30-second commercials. Video creators are finding new platforms to host their content, forcing marketers to adapt their advertising strategy. Adhering to the trends and the platform’s video formats, advertisers will need to segment their advertisements to appeal to the different video size formats.

As seen on the rise of content consumption, video is first over other forms of content on the internet, especially social media. On social media, you can expect video to be a driving force in a content marketing strategy. Videos help increase information retention, so if you’re looking to increase ROI, revenue, engagement, or brand awareness, videos can accomplish those goals. Continue to post about your company with these trends in your strategy.

Credit: Kyle Byers 7 Huge Video Trends For 2021-2023