The next video trends to know in 2021 and beyond

What’s trending with videos lately? Trends shift as consumers and marketers alike engage and create content that suits their interests. For video creators and marketers, knowing what works is crucial as you adjust and improve your marketing campaign. As trends change periodically, let’s find out which video trends will last for a while.

82% of internet traffic will be composed of video and video streaming, according to Cisco. With that being the case, video marketers will likely see a rise in silent and captioned videos, stories, video advertisements, shoppable ads, and monetization on video-centric platforms. Video is a versatile medium; that also includes its length and video format. Short-form videos and vertical video formats are also popular for video marketers as 15-second ads are around 75% effective as 30-second commercials. Video creators are finding new platforms to host their content, forcing marketers to adapt their advertising strategy. Adhering to the trends and the platform’s video formats, advertisers will need to segment their advertisements to appeal to the different video size formats.

As seen on the rise of content consumption, video is first over other forms of content on the internet, especially social media. On social media, you can expect video to be a driving force in a content marketing strategy. Videos help increase information retention, so if you’re looking to increase ROI, revenue, engagement, or brand awareness, videos can accomplish those goals. Continue to post about your company with these trends in your strategy.

Credit: Kyle Byers 7 Huge Video Trends For 2021-2023

Business Video Ads Tips 2021

What you’re going to learn here is going to change the way you create video ads to grow your business.

I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.

These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.

If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.

Video marketing trends for 2021

Analyzing and monitoring trends is an essential component of your video marketing strategy. As more companies are using videos for their business strategy and more viewers are watching videos, the strategies and aspects of video have changed over time. Let’s review popular video marketing trends to implement for your audience.

Stories are everything on social media. Limited timed stories are a trending feature on social media as they are usually done at the moment and show more authenticity to your audience. This feature is a great opportunity to advertise your products or answer frequently asked questions.

One of the platforms with a story feature is Instagram. Instagram has over 500 million active users a day, and 250 million users use the story feature on the app, while 65% of marketers plan to use the feature in 2021, according to Wyzowl. Plan on also uploading videos on IGTV, as this feature is becoming popular. Another popular app with a high engagement rate of 52.1%, according to CloutMeter, is TikTok. TikTok thrives on its short videos. It is the app to monitor future trends and connect with consumers on the app.

If your business is in the B2B market, videos also have a strong impact as many B2B customers watch authentic videos before making a purchasing decision. According to Animoto, 58% of consumers look at a brand’s social media profile before going on the website to find more information. Make sure the social media platforms are up to date with current content about your business. On LinkedIn, videos showcase your company and products to your network. Aim to have your video length be on the short side and capture your audience’s attention in the first three seconds. Videos are such a versatile piece of content, so create original and entertaining videos for your audience.

Credit: Written by Ivana Vnučec 6 Video Marketing Trends for 2021

How video can boost your e-commerce business

Are you an eCommerce business owner and are struggling to reach your target audience? Do you need to boost sales and grow your business? If you haven’t already implemented video into your marketing strategy, then we’ve compiled a list of reasons to start using videos on your e-commerce site.

Videos are an amazing tool for showcasing your products. When you have videos displayed on your website, Google search results will favor your website more. If you want more potential customers to browse your site, try uploading your video on YouTube. Many shoppers browse YouTube videos before making a purchase. If your products are showcased on that platform then, they will have a better chance of being seen since Google displays YouTube videos on organic search results.

Product videos are just one of the types of videos you can post on YouTube, your site, and social media. You can describe how best to use the product or create a behind-the-scenes video of how the product is created or distributed to customers. You can also upload social media ads, customer testimonials, influencer reviews, and upload videos to email newsletters. Post your videos to YouTube and remember to include keywords in your description and title, as well as a link to direct shoppers to your site. Add a variety of videos to your YouTube channel to give your viewers more information and engagement with your business. Adding video to your strategy will greatly impact the credibility and growth of your e-commerce business.

Credit: John Murphy Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power

Video SEO doesn’t need to be complex. Here’s what you need to know.

After going through the process of planning, writing, and producing a video for your business, you finally upload the video onto your blog, social media platforms, and email newsletter. A few days go by, and your video is not meeting the goals you set for it. So what went wrong? Does this sound like you? There may be many factors why your video may not have ranked high, but making your video marketable after publishing is key to reaching out to your viewers.

Search engine optimization for videos requires a strategy that is relevant, timely, and optimized. Since videos have been extremely popular over the years, with users watching videos as entertainment and educational source and marketers using video as an effective tool, invest in a proper SEO strategy to improve your video’s visibility on search engines.

Here are some strategies to keep your video optimized. Before you upload your video, reflect on your video marketing goals. What do you want to accomplish with your videos? This knowledge and research will guide you to determine if you want to upload your video on a platform that may increase your engagement, brand awareness, or traffic. When you’re ready to upload the video, write an engaging title and description to increase your chances of visibility. Use relevant keywords in the title and description because your viewers will use keywords to find videos like yours.

If your video is on display on your website, make the video easy for your viewers to see when visiting your website. If your video is not the first piece of content seen, your videos may have difficulty being seen and played. Make sure the video is embedded onto your page. The page your video is on also needs to be SEO optimized and be relevant to the video. As a reminder, using SEO is an effective strategy for search engine ranking; however, using other strategies such as paid advertising and organic promotion can also work for your video.

Credit: SEO Optimizers Video SEO: 7 Ways To Optimize Your Video

How To Create Professional Video Content To Grow Your Brand Online...Without Spending Tons of Money On An Agency

Do you need to create videos to generate more sales? Do you want to train an in-house team to create videos so you don't spend thousands of dollars on an agency?

If you said yes to the questions above, this free training is for you. When you sign up today, you'll get access to a 3-part video series where you can learn everything below:

1. How To Borrow Viral Video Ideas From Your Competitors So You Can Start Making Videos Quickly Without Having To Spend Days Coming Up With Your Own Ideas!

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3. ​Content Strategy Basics So You Can Establish Your Goals And Target Audience, Plus The Platforms They Consume Content On So Know Which Type Of Videos To Make So You Don't Waste Time And Get The Results You Want.

4. ​Digital Marketing And Social Media Best Practices So You Can Optimize All Of Your Video Posts For Maximum Views, Engagement, And Conversions.

5. ​How To Utilize Stock Assets (Footage, Music, Images, Etc.) And Free Automated Animation Software So You Can Start Creating Amazing Videos Without Picking Up A Camera Or Hiring An Animator!

You'll get all the information and tools you need to create video content on your own so you don't have to spend money on an agency. Save more time, save more money, do it yourself with your team. Everyone is going in-house these days, it's time for you to train your team with someone who's created videos for Spotify, Sony, HBO, and Colgate.

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What's Trending For Video Marketing in 2021?

Video continues to be the content medium used in industries ranging from insurance firms to charities. As video continues to be rampant with consumption in 2021, it is time to monitor which video marketing trends will be present this year.

Social media platforms continue to offer new features to their platforms. LinkedIn introduced two new features added at the end of 2020 to join the channels with prominent social video and live-streaming abilities. Strategize how using LinkedIn Stories and LinkedIn Live can help your professional videos. Increased social media use calls for more opportunities to appeal to your audience. With most users using multiple platforms to communicate with others, your company should also branch out onto the social media platforms and create content that reflects your brand and product offering in different video formats and aspect ratios.

Regarding your video creation process, expect to see more industries adapting and improving the work from home video content approach with podcasts, Zoom calls, and live events. Adaptation is key, and if you’re struggling with how to inform your consumers about a product or service, then incorporate explainer videos into your video marketing. According to Google, about 70% of viewers watch YouTube videos to assist in a problem they have. Use explainer videos to guide your audience to make the right decision for them. Continue to test and monitor these trends while promoting valuable and relatable content.

Credit: The Animation Guys 2021 Video Marketing Trends To Look Out For

Here Is What You Should Do For Your B2B and B2C Video Marketing

Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Uploading Videos

Are you aware of the best strategies there are for uploading your video on social media platforms? Well, while there are different rules and guidelines each platform has for your video to meet, each platform suggests posting your video directly on the platform. Regardless of the aspect ratios and description length are different on Twitter or LinkedIn, posting natively can increase the reach your video can receive. In this clip from our video content course, we deliver the best strategies to post your video.

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Find Your Optimal Video Length for the Best Engagement

So you’ve entered into the world of video marketing and you’re already uploading videos to your audience! Great job! Are those videos meeting the engagement goals you set for them? Have you considered that the video length is a possible reason for not hitting your goal? If not, don’t worry, because our guide goes over the conditions in a video that could determine the engagement.

Before we get into the video length, it’s crucial to consider the other reasons why viewers might not fully watch your video. When you create videos for your business, you may create them to be informative, educational, or entertaining. The videos you upload are to appeal to your target audience, optimizing for the device they are on. This is where viewing your analytics plays a role. Look into where your viewers are watching your video as well as when the engagement tends to drop. This will help you create content that keeps them engaged throughout the video. After you’ve adjusted the content, target audience, and device optimization, if needed, let’s move on to the video length.

Video length is a good metric to review towards understanding your viewers, as you can pinpoint where most of your viewers finished the video and what they might have missed after they left the video. Each video type has a desired length that has optimal engagement. Most videos that perform well vary between 30-119 seconds, according to The Next Web. However, according to Wisita, a 2-minute video can do well in engagement. However, don’t be restricted to create videos within two minutes. The longer your video is, the more you will have to stay connected with your audience as engagement continues to drop.

Here are some strategies to include in the context of your video to help your customers stay engaged. Focus on one main subject and if that subject is a pain point your customer requested, that’s even better because you will have their attention during the video. To ensure that, write the pain point or main subject in the title, caption, and keywords of the video. Don’t forget to add captions and include a CTA to take them to another video or through a sales funnel. If you’re planning on uploading your video on social media, keep in mind that those platforms have varying optimal video lengths as well. Now your short, concise, engaging video is ready to be uploaded! For more information, click the article below.

Credit: Jesica Mraz Short vs. Long Videos: What is the Best Explainer Video Length?

Succeed in Video Marketing Following This Guide

How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

Social Media Video Marketing Tips Every Small Business Owner Should Know

Are you a small business owner and are struggling with your online presence? Have you considered uploading videos about you and your company to social media? Videos on social media are only increasing, with Facebook seeing a 258% increase in branded videos from 2016-2017. Your videos will have a higher chance of getting noticed if you follow these following tips.

Outside of your goals for your business, consider adding these to your video marketing strategy. Create videos that draw your viewers' attention, sustain their attention, and leads them to an action outside the video. To start, think of the social media user in mind when you create your appealing video. Looking for ideas on what to post? Look no further than in your FAQ section. Your frequently asked questions section is a fantastic source for video content because you will be creating videos that answer your target audience’s questions and shows that you acknowledge their questions. Have some background footage from a recent company video? Post it! Don’t have a video? Do it live! Live-streaming is an excellent way to authentically show who you and your company are while interacting and informing viewers on company news or a product or service your company has to offer.

Another opportunity for engagement is to create short attention-grabbing videos. Focus on grabbing their attention in the first 30 seconds of your video. Telling an enriching story that draws your viewers in and connects them to the story is an idea. Think about creating short informational or how-to videos that appeal to a customer’s question or pain point that leaves the customer wanting more videos. When they’re looking for more of your videos or how to interact with your company, the best place to tell them is in a CTA. Include a Call-to-Action at the end of your video that directs viewers, whether it’s to sign up for an email list or to click a link for related material; make the CTA clear and actionable.

Once you’ve created your engaging video, upload it natively. Native videos play automatically on the platform it was uploaded to, as opposed to external video links. Your viewers want to watch videos on the platform their currently watching videos on. Taking them away to YouTube when they were on Facebook won’t help your Facebook video’s engagement as expressed by the 478% more shares Facebook native videos have than external video links, in a study by Quintly. Uploading engaging short native videos will do wonders for your business! For more information about how social media videos can help your business, check out more tips in the article!

Credit: Written by Sean 7 Social Media Video Marketing Tips for Your Small Business

Read This First Before Creating a Video Marketing Strategy

Technology continues to rise, with marketers implementing strategies that work best for their company. One of these strategies is video marketing. About 76% of businesses who use this strategy recorded an increase in traffic due to video and 78% of people watch online videos every week, according to Report42. So what can you do with video marketing? Well, if you’ve got an idea in mind for a video for your company, then you’re one step closer to your video marketing strategy.

As you create a video marketing strategy, focus on the purpose of the video, who it’s going to, and how you’ll measure the success of the video. For starters, your target audience plays a special role in your videos. Create a buyer persona that specifies what the audience needs, wants, and has questions about. Not only will this help you create content that is catered to them but will also give you plenty of ideas. The next step is to define your video marketing goals. Setting measurable clear goals such as increasing brand awareness or an email list, will guide you and hold you accountable when reviewing the video outcomes.

During the planning stage of your strategy, you need to think about if you plan on spending any money on video creation. Your budget depends greatly on the type of videos you want to create and your video schedule frequency. It’s important to consider whether the video and the content fall in line with your customer buyer journey, whether you choose to create a demo, how-to, animated, or combination video. Consider the ultimate reason why you’re creating videos. If you’re creating videos as part of a campaign or as part of a regular content strategy, then decide if hiring a video production team, freelancing, or creating videos yourself is ideal for your strategy. Overall, choose a video type that aligns with your budget, business, and target audience.

Once the video is uploaded, it’s time to measure your video’s performance. Keep these metrics in mind as you review your own metrics:engagement rate, view count, likes and comments, and conversion growth.Reviewing these key metrics will help you determine if you need to adjust your strategy to meet your business goals. For more useful statistics on how video marketing is essential for your business,view the article below. The cats out of the bag when it comes to this video marketing strategy. Now it’s up to you to d’s out of the bag when it comes to this video marketing strategy. Now it’s up to you to decide what you want to do with it.

Credit: Written by Mila Bera 6 key tips to consider when creating a video marketing strategy [Infographic]

Social Media Video Optimization

Are your videos optimized for mobile viewing? Take into consideration how your viewers are watching your videos. Your viewers need to see and hear everything on your video, no matter what device they watch videos on. In this clip from our video content course, we go over the different social media video specifications recommended for better optimization within a platform and device.

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Video Marketing Is Working For Small Businesses In 2020

How have small businesses used video marketing tactics in 2020? What are some numbers that prove that their strategies are working? In 2020, video marketing has been established as a working strategy for many businesses. When video marketing tactics are implemented correctly, it helps small businesses to build a long relationship with their loyal customers. A study has shown that 66% percent of consumers would rather watch a video on a product than read up on it. 

Apparently, it’s a format most customers have a preference for as video posts tend to have three times more engagement on sites than posts without them. If consumers can’t get the information they want about your products, they are likely to move on to your competitors when doing their research. Some small businesses are still holding out on using video marketing, but Promo.com have shown that 64% of their own users suggested that it’s their most effective type of marketing for their own businesses. 

Whether it’s a personalized thank you video for a client, a short demo showing off a new product, an interview with a client, posting such video contents regularly can remind customers that your brand exists and move newer customers along their buying journey.

Credit: Written by: Shama Hyder This Is How Small Businesses Are Using Video Marketing In 2020

Best Videos for a Business to Increase Sales, Traffic, and Leads

If you want your business to grow and evolve, then it’s a very good idea to up your marketing game. Professional video content production might very well be what you need here. With the right video content company and high-quality videos, you will have no problem generating leads and sales very fast. It all comes down to having the best video content ideas and understanding what type of video caters to the needs of your customers. With that in mind, here are some things to take into consideration. 

Product videos

Creating a product video should be a part of every video content strategy. The reason for that is quite simple, you want content that showcases your products and services and informs your customer base. Product videos need to show how a product works, the benefits provided and so on. It’s also an excellent idea to use product update videos to show what new features and changes are brought via updates. You must take into account video length and the production costs here.

Explainer videos

As the name suggests, these videos are designed to educate people about solving a problem. Most explainer videos tend to be short, but you can also make them long depending on the topic. Ideally you want an explainer video that brings in value for years to come. These are videos you can create with animation, motion graphics, images, and live action footage – whatever is needed to get the message explained properly.

Onboarding videos

When you are hiring new people, it’s important to offer them a good insight into what your business can offer them. These videos can offer a bit of training, and you can let the employee know about his duties, benefits and other relevant information. You can focus less on quality and more on information since the public won’t see this, so don’t worry about spending a lot of money on production.  Just make sure the picture is clear, sound is audible, and the employee understands what you’re trying to say. But if you want to be a little extra, hire a video content maker that can capture everything professionally.

Internal training videos

Once an employee sees onboarding videos, he can go into the internal training videos. These are very in-depth videos focused on the idea of offering employees a way to know the company rules, mission, tools they can use, departments, and so on. You can split all the information into 10-minute videos so it isn’t too boring for employees. A full training session should have at least 10-20 videos, so it can take up to 3 hours to complete.

Testimonial videos

Let’s face it, people won’t buy from a company unless they know others were satisfied. That’s why testimonial videos are important, because they showcase your customers and their experience. If someone sees that others bought from you and they were happy, the chances of them coming to you and ordering something will be a lot higher. Testimonial videos are short, usually 5 minutes or less. And yes, they have to be genuine, not scripted.

Promotional video

The purpose of the video is to promote an event, a product launch, something new related to your business. Within the video you want to share an overview of what you are promoting, and you also need a call to action. This is one of the different types of video content you can create, and it’s important, especially if you launch a new service or bring in something new to the market.

Company culture videos

These are not very common, but nowadays more and more companies have started to use this kind of video. It helps humanize your business and show potential employees the current work environment. The idea here is that you want to be truthful and genuine.

Social videos

Social media video marketing is strong, and that’s because videos offer a great way to showcase your offer to customers. You want to use the right social media video marketing strategy and create content that your customers really want. Social videos can be informative, they can bring brand awareness, or they can just showcase the fun side of your business. Also, they can work for a variety of social sites like Twitter, Facebook, Instagram and many others. The thing to note with social video marketing is that these videos need to be short. People rarely watch long videos on social media. That’s why these videos need to be less than 2 minutes, even less than a minute if possible.  And be platform specific, so study each social media network and see what’s popular and what formats are trending, therefore, you can create a plan on what type of videos to create.

Sales presentation

A sales presentation can be pre-recorded, and it can show customers the true value of your business. It can be educational, but it will also have a call to action to show customers that yes, the product/service you are promoting is bringing in a very good value. The sales presentation should be up to 3 minutes if possible, maybe even less. These are meant for small audiences, so you want them to be engaging, personal and powerful.  

Live Streams

Why do you need live streams? The reason is simple, live streaming content gives you amazing engagement rates. You can share big announcements, ask for feedback, conduct a seminar or host a webinar. There are lots of live stream content types that you can check out, and the experience will be an extraordinary one. Just make sure that your setup is professional and you are actually offering viewers high-quality content to enjoy. You can make the live stream 5 minutes long, or you can make it 5 hours long if you want. The idea is to figure out what works for you and just go from there.

One thing is sure, we recommend you to take your time and study these types of videos to see what works for you. It’s crucial to find the right video production agency and work closely with them to create amazing, appealing videos.  Explore locally, and if you’re in LA, find the best video production company in Los Angeles through online searches and asking other brands. The quality of your videos is just as important as your company’s message. You can’t bring in lots of customers if you don’t provide a great sales message or video. That’s why you need just about all kinds of video content like the ones presented above. Avoid rushing, and instead plan your videos to make a statement and a huge impact. You will be thrilled with the return on investment when that happens!