Are you an eCommerce business owner and are struggling to reach your target audience? Do you need to boost sales and grow your business? If you haven’t already implemented video into your marketing strategy, then we’ve compiled a list of reasons to start using videos on your e-commerce site.
Videos are an amazing tool for showcasing your products. When you have videos displayed on your website, Google search results will favor your website more. If you want more potential customers to browse your site, try uploading your video on YouTube. Many shoppers browse YouTube videos before making a purchase. If your products are showcased on that platform then, they will have a better chance of being seen since Google displays YouTube videos on organic search results.
Product videos are just one of the types of videos you can post on YouTube, your site, and social media. You can describe how best to use the product or create a behind-the-scenes video of how the product is created or distributed to customers. You can also upload social media ads, customer testimonials, influencer reviews, and upload videos to email newsletters. Post your videos to YouTube and remember to include keywords in your description and title, as well as a link to direct shoppers to your site. Add a variety of videos to your YouTube channel to give your viewers more information and engagement with your business. Adding video to your strategy will greatly impact the credibility and growth of your e-commerce business.
Credit: John Murphy Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power