How video can boost your e-commerce business

Are you an eCommerce business owner and are struggling to reach your target audience? Do you need to boost sales and grow your business? If you haven’t already implemented video into your marketing strategy, then we’ve compiled a list of reasons to start using videos on your e-commerce site.

Videos are an amazing tool for showcasing your products. When you have videos displayed on your website, Google search results will favor your website more. If you want more potential customers to browse your site, try uploading your video on YouTube. Many shoppers browse YouTube videos before making a purchase. If your products are showcased on that platform then, they will have a better chance of being seen since Google displays YouTube videos on organic search results.

Product videos are just one of the types of videos you can post on YouTube, your site, and social media. You can describe how best to use the product or create a behind-the-scenes video of how the product is created or distributed to customers. You can also upload social media ads, customer testimonials, influencer reviews, and upload videos to email newsletters. Post your videos to YouTube and remember to include keywords in your description and title, as well as a link to direct shoppers to your site. Add a variety of videos to your YouTube channel to give your viewers more information and engagement with your business. Adding video to your strategy will greatly impact the credibility and growth of your e-commerce business.

Credit: John Murphy Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power

Top reasons to include animation in your video marketing strategy for 2021

By now, you should know that video has been a present force in how consumers connect and become knowledgeable of your brand. As marketers and small business owners, fine-tuning your marketing strategy is another part of the process of a successful video marketing campaign. If you’re looking for more ideas on video marketing, look no further than animation. Animation has always been a popular video style in cinema. So why not use animation in your own explainer videos? Doubtful? We’ll reveal the top reasons to include animation in your video marketing strategy for 2021.

It’s important to note that video marketing will be incredibly important this year. If the average person watches 100 minutes of video a day and there is a 14% increase in video strategy implementation from 2015 to 2020, according to a Marketing Charts survey and HubSpot, then there’s no reason not to explore how your video marketing strategy can succeed in 2021.

Explainer videos are powerful on their own: your company becomes an educational source to your consumers, which further increases the trust and relationship between consumer and company. Add animation to the mix, and viewers will want to see what’s next in-store. This does well for brand awareness and helps you stand out from the competition. Explain your brand story, products, or services without feeling like you’re not connecting with your audience. An animated explainer video has engaging visuals, voice-overs, and music for your consumers to watch, understand and retain the information about your product or service.

Including an animated explainer video in your video marketing strategy demonstrates the effort your company makes to present complex topics that are meaningful and informational to the consumer. The eye-catching visuals in your thumbnail may stop consumers mid-scroll, but the visuals, voice-overs, and music will keep them watching.

Credit: Ripple Animation Why 2021 Will Be the Year of Animated Video Marketing

Basic Lighting Equipment in 2019

Imagine that you have your equipment set up, your subject and crew are ready for shooting, but a shadow casts on your subject. You constantly try to fix the lighting but nothing seems to work out. Getting the right lighting shouldn’t cause you any stress. Let your videos shine with our basic lighting options!

Lighting is one of the most overlooked aspects of film. Getting just the right lighting for your production is imperative, as too much or too little of it makes it nearly unwatchable. Looking at all the options can be overwhelming, and we’re here to help you make your production perfectly lit. 

Types of lights:

Before you buy equipment, first consider the types of lights on the market. Incandescent lights are generally the least expensive and provide the most focused light, but also suffer from a short life span due to releasing large amounts of heat. Fluorescent lights last longer, but are also more expensive and give off softer light. LEDs give off more directional light, and also have a longer life span, but give off a softer light, and become less effective over time. Tungsten lights are industry standard and bright, but get hot over time and have short lifespans. Lastly, HMI lights have long lifespans and are more compact, but also are more expensive and have longer warm up times. 

Softboxes VS Umbrellas:

2 of the main types of lights used in video productions are softbox and umbrella lights. Softboxes provide more controlled lights that also reduces shadows, but is generally more expensive. Umbrellas are generally less expensive, and lights a wider area, but this also means there is little to no control over the light.

Other Options: 

Camera Mounted: Mounted lights are pretty self-explanatory: it's a light mounted to the top of your camera. While this does have limited options as the light source is always coming from the camera, it’s great for beginners and POV shots.

Barn Doors: Barn doors are the things you often see on theatre lights. Resembling, well, barn doors, these give the ability to shape light, giving much more options to filmmakers.

Stands/Mounts: These are pretty simple in that they give more options when it comes to lighting. You can get high and low angles, making your lights much more versatile.

How To Upload Videos onto YouTube

Ready to upload your video but don’t know how upload it to YouTube? Waste no more time by following these simple steps! YouTube allows for creators like you to upload and publish your video via computer and mobile phone- Android and iPhone/iPad. To upload via your computer, you can either sign in to YouTube Studio Beta and follow those steps or sign in to YouTube or upload by clicking the camera icon in Creator Studio Classic. Either way you choose you need to: click the upload button, select the video file, add a title, description, and thumbnail for your video as well as any additional settings such as video category, then preview your video and publish. The article includes additional information such as videos for mobile phone uploaders and information related to uploading videos. For example, the article explains why the upload and publish date may be different, the video resolution, and if you would like to publish videos over WiFi or not.

Credit: Written by Google Help & YouTube Help Upload videos - Computer - YouTube Help - Google Help