Feel the fruity nourishment through the screen of this behind the scenes Ancient Cosmetics body oil commercial shot and edit by Sebastian Breuninger. 🥭 Watch below!
Why invest in video content
Do you know why it's important to invest in video content? If so, check out our latest post!!
In this video, you'll learn why it's important to invest in video content for your business, brand, and company.
Video content is everywhere, and if you don't invest in it now, you're falling behind from your competitors and the rest of the world. I know this after years of working with top brands like Spotify, Sony, and Redbull and using that experience to help start-ups and small businesses scale and increase sales by 10x in a few months.
Video content has helped millions of people, businesses, and people reach a global audience and those eyeballs can be on your business. So stop waiting and make some videos!If you stick around until the end of this video, you'll learn everything you need to know about content so you can have the confidence to create videos to build your business, brand, and company.
If you want to learn more about how video content can grow your brand online, click the link in the comments below.
#videomarketing #whyinvestvideocontent #videosforbusiness
Know why videos on your landing pages have lasting benefits!
So far, we’ve talked about the benefits video marketing has on your business. We’ve discussed the importance video has when displayed on your website and landing pages. Now let’s discuss further the benefits of displaying videos on landing pages. During a digital marketing campaign, creating a landing page guides your customers to a call to action or ongoing offer on your site. Including a video on the landing page increases the conversion rate.
Videos provide a substitute content medium to text-only landing pages. When your visitors click on your landing page, you want them to understand and act on the information on the page. Unfortunately, too much text can lose your visitors’ interest. Help your viewers retain the info on your landing page by using video. Videos help you compound all information about your product and services into a video that is not only engaging but also informational.
Think about the goals you have set for your landing pages. Overall, you’d want to increase engagement and conversions. Well, video helps your company accomplish those goals. Videos keep your visitors on the site much longer than a text-heavy page. Video brings sound and visuals to your pages and draws your visitors to learn about your products or services. For engagement, many businesses invoke emotion and showcase products up close to get the audience to convert. Using these tools and videos on a landing page will help you increase conversions up to 80%!
The more consistent, engaging, and informational videos your viewers see from your company, the more they’ll be able to recognize your brand from others. Brand recognition is important for consumers and companies alike as consumers want to be confident they can trust the brand they’re interacting with on the page. Companies value brand recognition as a tool to continue to build trust with their audience. Videos on landing pages deliver positive results to a company’s engagement rate, conversion rate, and brand recognition. Start integrating videos onto your pages!
Credit: Macy Storm 4 Benefits of Using Videos on Your Landing Pages
Create bite-sized short videos for your content strategy
Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.
Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.
The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.
Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy
How video can boost your e-commerce business
Are you an eCommerce business owner and are struggling to reach your target audience? Do you need to boost sales and grow your business? If you haven’t already implemented video into your marketing strategy, then we’ve compiled a list of reasons to start using videos on your e-commerce site.
Videos are an amazing tool for showcasing your products. When you have videos displayed on your website, Google search results will favor your website more. If you want more potential customers to browse your site, try uploading your video on YouTube. Many shoppers browse YouTube videos before making a purchase. If your products are showcased on that platform then, they will have a better chance of being seen since Google displays YouTube videos on organic search results.
Product videos are just one of the types of videos you can post on YouTube, your site, and social media. You can describe how best to use the product or create a behind-the-scenes video of how the product is created or distributed to customers. You can also upload social media ads, customer testimonials, influencer reviews, and upload videos to email newsletters. Post your videos to YouTube and remember to include keywords in your description and title, as well as a link to direct shoppers to your site. Add a variety of videos to your YouTube channel to give your viewers more information and engagement with your business. Adding video to your strategy will greatly impact the credibility and growth of your e-commerce business.
Credit: John Murphy Why Video is the Next Big Thing in Ecommerce, and How to Harness Its Power
Stand out with animation in your video marketing strategy
Whatever it is, the way you tell your story online can make all the difference.
Thinking about how your business can stand out from the competition? Use video marketing but are looking for ideas to increase your engagement uniquely and creatively? Video marketing is an effective part of a marketing strategy today, and adding animation is a sure way to accomplish the goal of connecting your customers and increasing engagement. Let’s discuss these animation styles and how you can incorporate them into your brand.
When you use video marketing, you are not limited to the type of videos you can make based on your audience, the customer journey level, or the industry. Videos help your consumers become knowledgeable about your brand through captivating visuals, appealing audio that creatively explains a product or brand story, and the overall message of the video. Create short, entertaining videos that focus on explaining intricate concepts or behind-the-scenes, for example, while including your logo and CTA to keep customers thinking of your company.
Now, in 2020, 92% of marketers use video in their marketing strategy, according to HubSpot. As the marketers using video increases, animated video is one method to stand out from the crowd. Animated explainer videos are 1-minute long videos that break down complicated topics into simplified entertaining ways. They help increase the emotional connection, brand awareness, and loyalty consumers have with the brand. Many brands use these types of videos for social media, product demos, landing pages, and more. They come in many forms, such as 2D, 3D, whiteboard animation, and a combination of live motion and animation. Whiteboard animation has been a popular style as it explains concepts step by step and is excellent for product advertising. The live-motion combination option is a visually entertaining opportunity to introduce your brand. Video marketing is a strategy that continues to evolve, and animation is an element to set your business apart from the next.
Credit: Dana Kachan Why 2021 Will Be the Year of Animated Video Marketing
How To Shoot Videos Properly Outdoors
Does your video shoot call for exterior shots? Filming outdoors has many benefits to take advantage of, such as the location and lighting. However, filming outdoors requires certain elements to fulfill before filming your video. Reviewing the location, the time of day, and the types of camera equipment you may need are some factors into preparing for your outside shoot, so you will know if you need permits, an external power source, lens, or other equipment, for example. Don’t let the birds chirping, the cars driving past you, or the endless amount of rules and regulations you have to follow deter you from filming outside. In this clip from our video content course, view what gear and documents you need to secure a proper shoot outdoors.
LOL! Let humor thrive in your video campaigns
Laugh a little. Laugh a lot. Go ahead! It will make you and your viewers happy. Give your viewers insight into who your company is on a personal level. One way to do that is by using humor. Ready to see how humor uplifts your video advertising campaigns? Our reasons below will encourage you to start adding those jokes to your scripts and strategy.
We all know the power video marketing has on your brand; it can strengthen the relationship of your consumers by keeping them entertained and informed. We also understand the power viral videos have on our social media feeds. We are compelled to watch and share within our network. Humor is a strong factor in these viral videos. People love to laugh and share videos that made them laugh on social media. Humor will help your videos get your company noticed as it’s more than a video showcasing a product’s features and benefits, but it’s a video showing personality. Using humor also reveals a brand’s approachability and empathy.
When incorporating humor into your strategy, know who your audience is and post the video to YouTube to increase your likelihood to appear high on the search results. Make your customers feel comfortable and informed about your brand. It’s important to note that while humor can make an awkward situation into a laughable one or a relatable situation, not every joke is going to carry over to your audience. That is why it is best to place the humor naturally in the conversation, keep them short, use proper timing, and avoid talking about a serious topic that could be deemed too lighthearted and devalues its severity. Humor is a great tool to use in your marketing campaigns to increase engagement for your brand.
Credit: Scenic Road WHY HUMOR WORKS IN ADVERTISING AND YOUTUBE CAMPAIGNS
Dunkin' Cereal Behind the Scenes Commercial
Get your caffeine now in your cereal in this behind the scenes for a Post Cereals and Dunkin commercial by Peter Cote 🥣 Watch the clip here:
How To Create Professional Video Content To Grow Your Brand Online...Without Spending Tons of Money On An Agency
Do you need to create videos to generate more sales? Do you want to train an in-house team to create videos so you don't spend thousands of dollars on an agency?
If you said yes to the questions above, this free training is for you. When you sign up today, you'll get access to a 3-part video series where you can learn everything below:
How To Borrow Viral Video Ideas From Your Competitors So You Can Start Making Videos Quickly Without Having To Spend Days Coming Up With Your Own Ideas!
Filmmaking And Videography Fundamentals From Framing To Lighting So You Can Make Professional Videos Without Investing In Expensive Equipment Or Hiring A Big Team, Plus Equipment And Software Suggestions For All Levels.
Content Strategy Basics So You Can Establish Your Goals And Target Audience, Plus The Platforms They Consume Content On So Know Which Type Of Videos To Make So You Don't Waste Time And Get The Results You Want.
Digital Marketing And Social Media Best Practices So You Can Optimize All Of Your Video Posts For Maximum Views, Engagement, And Conversions.
How To Utilize Stock Assets (Footage, Music, Images, Etc.) And Free Automated Animation Software So You Can Start Creating Amazing Videos Without Picking Up A Camera Or Hiring An Animator!
You'll get all the information and tools you need to create video content on your own so you don't have to spend money on an agency. Save more time, save more money, do it yourself with your team. Everyone is going in-house these days, it's time for you to train your team with someone who's created videos for Spotify, Sony, HBO, and Colgate.
Sign up at services.thecreativehaven.com!
Follow the Strategies these B2B Companies made to Perfect Their Video Marketing Strategy
In the B2B sphere and are curious how other companies are doing with video marketing? Do you need to tweak your video marketing strategy to boost more sales and conversions? Here are six companies that are just the source to guide you in your video marketing strategy implementation.
From HubSpot to Taulia, each company tackles video marketing in a way that engages their audience, tells a story, and reveals their brand’s personality. HubSpot and Cisco create niche problem-solving-oriented videos related to their sales funnel. Intel focuses on storytelling, while SAP uploads videos with the buyer persona in mind. Don’t be afraid to use humor and be unique in your videos, as Taulia’s parody video and VeriSign’s series of viral and entertaining videos still get their message across to their audience. Their videos show more of their brand than just the services they serve.
Upload the tutorials, case studies, and explainer videos to multiple formats and channels while displaying your brand values and voice in a recommended 60-90 second video length. As you review these six examples, take note of which tactics you want to incorporate into your own strategy.
Credit: Written by: Upland 6 Examples of Perfect B2B Video Marketing
Why You Should Invest In Video Marketing?
Contemplating on whether if video marketing is useful for growing your brand? Video continues to be an integral part of content marketing strategies in businesses in multiple industries, providing engaging interesting content to their audience. If you're interested in how video marketing can grow your brand, our research highlights these statistics to guide your decision into using video marketing for your business.
The Breakthrough Framework for Video Marketing
Looking to improve your video content strategy? Look no further than the Hero, Hub, Help framework as your method to increase brand awareness. This framework allows creators the opportunity to plan and create valuable and engaging branded videos year-round from a product launch to a tutorial video, for example, to reach consumers in multiple stages of the customer buyer journey. In this clip from our video content course, we explain the Hero, Hub, Help Framework.
Know Your Goals for Effective Video Marketing
Why do you want to create videos? You hold the power to create the videos best for your marketing strategy. Creating videos you and your audience will love is what any business desires in their video marketing strategy. Before you hit record, write down any goals and objectives you want to accomplish with your videos. This also includes doing competitor research produced in your industry to familiarize yourself with which types you’d like to adapt for your own business. In this clip from our video content course, we introduce the first steps in a video marketing strategy.
8 Industries Where Video Marketing is Needed
More industries are using videos in their marketing strategy. Video marketing is a powerful and versatile medium to further connect with your customers. Videos don't just help foster the relationship between you and the customer; they also can increase sales, conversions, and trust. Don’t know if your company should include videos? Not to worry, because we have a list of the 8-industries that need a video marketing strategy.
Let’s preface this by saying having a video marketing strategy is necessary for all industries. Video marketing is the opportunity for companies to showcase their products/services and improve the engagement with their customers through the content in the video. The industries: SAAS (software as a service), travel & hospitality, healthcare, education, agencies, law, finance, and E-commerce, have many terms and competitors that make it difficult for a customer to identify what they need; and which company is best for them. Establish a relationship with your potential customers by creating video types such as brand videos, product demos, explainer videos, and testimonials. This will give your customers a bit of insight into what your company is like before they make their important decision.
Trust is a crucial aspect of these industries and is one of the goals in video marketing. Create a human-side approach to your business through a video marketing strategy. There are tools and resources to create videos without needing a production company. Don’t discount your industry as a reason why a strategy isn’t used. Try it and see how it works for your company.
Credit: Margot Whitney 8 Industries That Must Have a Video Marketing Strategy
Include Video in Your Digital Marketing Strategy
Are you a fellow digital marketer or business owner and are ready to add something new to your marketing strategy in the new year? If you haven’t included video already, video marketing is a strategy to consider. So how can incorporating video into your strategy help your business? We’ve got the answer for you along with key tips and guides to get you started.
Videos do exceedingly well in getting your message across in an entertaining and informative way. One of the main reasons marketers include video into their strategy is to promote their products or services. Approximately 97% of marketers state that videos help their customers understand more about their business, according to HubSpot, whether it’s through showcasing their products or telling their background story. Videos create an authentic connection between the brand and the consumer. Consumers also find videos useful, with 90% of them watching videos before making a purchasing decision, according to SocialMediaToday. If there’s another content medium to share what your business is doing to your consumers, then why not create it?
Now that you have some key statistics of using videos in digital marketing, let’s get into the types of videos to post. There are many variations of videos to create, however, the live video, interview-style, and animated video types have been proven successful to implement. Experiment with the videos you want to produce. Each video type, whether it’s informative or entertaining, helps the consumer understand who your business is. Remember to follow the guidelines on each social media platform as the video rules tend to differ. Videos are an accessible and convenient medium for marketers to produce and consumers to consume. Start creating your videos for your digital marketing strategy. Start anew with video.
Credit: Makenzie Walker Importance of Video in Digital Marketing
3 Tips on How To Shoot Videos For Brands During Covid-19
Here are 3 tips I've learned from working with HBO, Colgate, and That's It that will help you create videos for brands during Covid-19 so you can still create content for brands and clients during the pandemic.
Sign up to reserve your spot for this Wednesday's free webinar at: https://free.videocontentschool.com/covidvideowebinar
Apply These 6 Methods to Enhance Your Video Marketing Strategy
Are you ready to increase the connection between you and your customers with video marketing? Don’t know if your current strategy is working? As video continues to be the content medium that educates, entertains, and informs viewers on all platforms, it makes sense that more businesses are implementing video marketing to their content strategy. If you’re realizing that your video marketing strategy needs some extra help to reach your customers, focus on these methods to enhance your video marketing strategy.
When you view the videos you made, how many of those don’t have a target audience in mind? Research the type of people you want to reach, your goal for the video, and the channels your audience watches videos on during the planning process. This will help you decide which videos you need to create that would appeal to your customers. With your target audience identified, create a video that tell who your business is. This is a great opportunity to share any testimonials, behind-the-scenes clips, or inspirational messages that allows your viewers to understand more about your business and it’s story. After identifying your audience and planning your video, determine if you should film the video yourself, hire an in-house video production team, or a video production agency.
Now that your video is made, it’s time to upload it on YouTube, landing pages, emails, and social media channels your viewers are on. However, each platform is different so optimizing your videos to meet the various aspect ratios, video lengths, and caption lengths can help your video be seen on the social platform. To continue to help your engagement and SEO, include subtitles and keyword tags, write short titles, add links to your website, and adjust the video for mobile users. Aside from the video content, the writing the call to action is the best way for the customer to increase its brand awareness and perform and action.
Credit: Written by James Jorner 6 Ways to Strengthen Your Video Marketing Strategy
Creative Haven Featured on Feedspot's Top 40 Video Production Blogs and Websites To Follow in 2020
Creative Haven is featured on Feedspot’s Top 40 Video Production Blogs and Websites To Follow in 2020!
This list is comprised of the top 40 blogs and websites in the video production niche.
Feedspot is a RSS feed content reader that sources all your blogs, websites, podcasts, YouTube channels, and social sites in one place. Users can categorize each feed, share posts to other social accounts, monitor trends and competitor posts, do blogger outreach, and schedule and curate content. Feedspot also helps bloggers grow their web traffic and revenue!
Check out our listing here Top 40 Video Production Blogs and Websites To Follow in 2020
Succeed in Video Marketing Following This Guide
How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.
Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.
Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.
Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING