So far, we’ve talked about the benefits video marketing has on your business. We’ve discussed the importance video has when displayed on your website and landing pages. Now let’s discuss further the benefits of displaying videos on landing pages. During a digital marketing campaign, creating a landing page guides your customers to a call to action or ongoing offer on your site. Including a video on the landing page increases the conversion rate.
Videos provide a substitute content medium to text-only landing pages. When your visitors click on your landing page, you want them to understand and act on the information on the page. Unfortunately, too much text can lose your visitors’ interest. Help your viewers retain the info on your landing page by using video. Videos help you compound all information about your product and services into a video that is not only engaging but also informational.
Think about the goals you have set for your landing pages. Overall, you’d want to increase engagement and conversions. Well, video helps your company accomplish those goals. Videos keep your visitors on the site much longer than a text-heavy page. Video brings sound and visuals to your pages and draws your visitors to learn about your products or services. For engagement, many businesses invoke emotion and showcase products up close to get the audience to convert. Using these tools and videos on a landing page will help you increase conversions up to 80%!
The more consistent, engaging, and informational videos your viewers see from your company, the more they’ll be able to recognize your brand from others. Brand recognition is important for consumers and companies alike as consumers want to be confident they can trust the brand they’re interacting with on the page. Companies value brand recognition as a tool to continue to build trust with their audience. Videos on landing pages deliver positive results to a company’s engagement rate, conversion rate, and brand recognition. Start integrating videos onto your pages!
Credit: Macy Storm 4 Benefits of Using Videos on Your Landing Pages