How using cartoon characters are bound to boost your marketing strategy

How would you like to create content that is understandable and engaging to your target audience? Adding cartoon characters as part of your post can be a viable tool to boost your marketing strategy. Boost your brand recognition, customer connection, and creative freedom when you use characters as part of your brand. Here’s why using cartoon characters is an excellent option to increase the engagement of your social media posts.

The content you post on the blog, email newsletter, or social media is for sharing information or news with your target audience. Your content has to be attention-grabbing for your viewers to read, view, or interact with your content. If you need more customers to interact with your content, using cartoon characters will help make your content more engaging and entertaining. A cartoon character is a useful marketing tool that will grab your audience’s attention first; they will continue reading your piece since it’s related to their pain points. According to research done by 3M Corporation, the brain processes visual media 60,000 times faster than text. Cartoon characters are helpful in this regard because they can keep viewers entertained as they view the content.

Content characters are a beneficial engagement tool in your marketing strategy because your target audience will have someone to relate to, connect with, and introduce your topics in a less complicated, visually stimulating way. Also, depending on your topic cartoon characters can address sensitive topics without it disturbing any viewers. A character made to represent your brand solely will help increase your brand recognition and help share your brand values because viewers will be able to point out your brand and products from the character and understand your values better. Feel free to place your characters in your ads, videos, and presentations. The more you include your character in your posts, the more of a positive impression and association it will have on your audience and further stand out from the competition.

Credit: UpCounsel Using Cartoon Characters for Business: What You Need to Know

Know why videos on your landing pages have lasting benefits!

So far, we’ve talked about the benefits video marketing has on your business. We’ve discussed the importance video has when displayed on your website and landing pages. Now let’s discuss further the benefits of displaying videos on landing pages. During a digital marketing campaign, creating a landing page guides your customers to a call to action or ongoing offer on your site. Including a video on the landing page increases the conversion rate. 

Videos provide a substitute content medium to text-only landing pages. When your visitors click on your landing page, you want them to understand and act on the information on the page. Unfortunately, too much text can lose your visitors’ interest. Help your viewers retain the info on your landing page by using video. Videos help you compound all information about your product and services into a video that is not only engaging but also informational. 

Think about the goals you have set for your landing pages. Overall, you’d want to increase engagement and conversions. Well, video helps your company accomplish those goals. Videos keep your visitors on the site much longer than a text-heavy page. Video brings sound and visuals to your pages and draws your visitors to learn about your products or services. For engagement, many businesses invoke emotion and showcase products up close to get the audience to convert. Using these tools and videos on a landing page will help you increase conversions up to 80%!

The more consistent, engaging, and informational videos your viewers see from your company, the more they’ll be able to recognize your brand from others. Brand recognition is important for consumers and companies alike as consumers want to be confident they can trust the brand they’re interacting with on the page. Companies value brand recognition as a tool to continue to build trust with their audience. Videos on landing pages deliver positive results to a company’s engagement rate, conversion rate, and brand recognition. Start integrating videos onto your pages!

Credit: Macy Storm 4 Benefits of Using Videos on Your Landing Pages