Work with people you want to work with

“So when we are in a situation where we are in a working relationship, we are invested. We are deep in it and we want this project to be a success!”

Ken Beasley shares the desire he and the team at Aid&Abet have for client success as it creates a lasting relationship to further grow business with that client.

Ken is the managing director of Aid&Abet, a strategic branding design agency specializing in elevating food and beverage brands.

Listen again as we discuss how he transitioned from working at non-profits to agencies because of his passion and energy to work in that world and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach. We also talk about how sustainability has been a key trending attribute for brand positioning for food and beverage brands.

The full episode is available to listen here: Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

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How using cartoon characters are bound to boost your marketing strategy

How would you like to create content that is understandable and engaging to your target audience? Adding cartoon characters as part of your post can be a viable tool to boost your marketing strategy. Boost your brand recognition, customer connection, and creative freedom when you use characters as part of your brand. Here’s why using cartoon characters is an excellent option to increase the engagement of your social media posts.

The content you post on the blog, email newsletter, or social media is for sharing information or news with your target audience. Your content has to be attention-grabbing for your viewers to read, view, or interact with your content. If you need more customers to interact with your content, using cartoon characters will help make your content more engaging and entertaining. A cartoon character is a useful marketing tool that will grab your audience’s attention first; they will continue reading your piece since it’s related to their pain points. According to research done by 3M Corporation, the brain processes visual media 60,000 times faster than text. Cartoon characters are helpful in this regard because they can keep viewers entertained as they view the content.

Content characters are a beneficial engagement tool in your marketing strategy because your target audience will have someone to relate to, connect with, and introduce your topics in a less complicated, visually stimulating way. Also, depending on your topic cartoon characters can address sensitive topics without it disturbing any viewers. A character made to represent your brand solely will help increase your brand recognition and help share your brand values because viewers will be able to point out your brand and products from the character and understand your values better. Feel free to place your characters in your ads, videos, and presentations. The more you include your character in your posts, the more of a positive impression and association it will have on your audience and further stand out from the competition.

Credit: UpCounsel Using Cartoon Characters for Business: What You Need to Know

Best 5 Videos For Business & Brands 2021

In this video, you'll learn the top and best 5 videos that brands, businesses, and companies should make to grow.

Brands and businesses need video content these days to grow online. It doesn't necessarily mean just social media videos either. I discuss other types of videos you can use internally to train your employees, delight your customers, and convince prospects. I know this after working with multiple brands and companies, and it always comes down to these 5 types of videos that we always create.

These are basically the 5 essential videos you need as a business to grow your brand online and offline.

Watch the whole video and you'll learn everything you need to create the most crucial videos for any business.

Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

Listen to our latest podcast episode with guest, managing director of Aid&Abet, Ken Beasley! Aid&Abet is a strategic branding design agency specializing in elevating food and beverage brands.

Join the discussion as we discuss how he transitioned from working at non-profits to agencies because of his passion and energy to work in that world and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach. We also talk about how sustainability has been a key trending attribute for brand positioning for food and beverage brands.

The full episode is available to listen here: Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome