client relationships

Work with people you want to work with

“So when we are in a situation where we are in a working relationship, we are invested. We are deep in it and we want this project to be a success!”

Ken Beasley shares the desire he and the team at Aid&Abet have for client success as it creates a lasting relationship to further grow business with that client.

Ken is the managing director of Aid&Abet, a strategic branding design agency specializing in elevating food and beverage brands.

Listen again as we discuss how he transitioned from working at non-profits to agencies because of his passion and energy to work in that world and to lean on your experience and ability to learn when dealing with imposter syndrome to take on challenges that seem out of reach. We also talk about how sustainability has been a key trending attribute for brand positioning for food and beverage brands.

The full episode is available to listen here: Marketing & Branding Trends In The Food Industry, Transitioning from Non-Profits to Agencies, And Dealing With Imposter Syndrome

Strike a balance

“Some people may not find financial benefit in doing what they absolutely love to do. So the idea is doing something that you really care about, and that means something to you, but that also allows you to live a life and have a family. and do the things you wanna do.”

In this clip from episode 67 of our podcast, Aman Johnson uses examples in his reasoning to share why people should find a balance between doing what they love to do and doing something that financially sustains themselves.

Aman Johnson is a producer, director, and founder of Johnson Media Co., a video production company specializing in storytelling in commercial, documentary, and narrative work.

Listen to this episode again as we talk about how his experience in architecture helped him with his confidence and problem-solving skills for his business and how he attentively listens to his clients’ stories to resonate with them to help him with his process. We also share the value of learning new skills and showing kindness to others to increase personal growth.

Find episode 67 on Apple Podcasts How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills

How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills

We chat with Aman Johnson a producer, director, and founder of Johnson Media Co., a video production company specializing in storytelling in commercial, documentary, and narrative work.

Listen to this episode as we talk about how his experience in architecture helped him with his confidence and problem-solving skills for his business and how he attentively listens to his clients’ stories to resonate with them to help him with his process. We also share the value of learning new skills and showing kindness to others to increase overall personal growth.

Find episode 67 on Apple Podcasts How His Background in Architecture Influences His Creative Business, Resonating With Client Pain Points, And The Value of Learning New Skills

You Need To Stand Out

“I think that your best way is to really figure out what your client’s problem is, what the customer’s problem is, and you’re there to solve it for them instead of just selling yourself…“

In this clip from episode 61, Castleview's executive producer Heather Mansfield Jernigan lends her advice for prospective and current agency owners on figuring out a niche in your market that also focuses on and addresses a solution to the problems your clients face.

Listen again as we discuss the benefits of using internal video as a holistic approach for current employees and customers to elaborate on your company’s values and the importance of time blocking and scheduling your tasks to optimize productivity. We also talk about how to stand out from the crowd by finding a niche and focusing on the clients in your company.

Subscribe to our podcast and listen to episode 61 on Apple Podcasts: Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

The Right Way To Collaborate, Benefits of Passion Projects, And The Importance of Exploring Outside Your Environment

For our next podcast guest, we have actor, writer, director, and filmmaker for Icarus Burning Productions, Wes Evans. Wes has worked with The University of Texas, Tastemade, eHow, and Livestrong.

In this episode, we talk about how to collaborate with clients in a way that fulfills both the client’s and filmmaker’s desires and how the benefits of developing his creativity and portfolio through passion projects allow him to create lasting connections and opportunities. We also discuss why it's important to explore outside your environment and spread kindness.

Find podcast episode 62 on Apple Podcasts: The Right Way To Collaborate, Benefits of Passion Projects, And The Importance of Exploring Outside Your Environment

Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

On this episode of our podcast, we have the executive producer at Castleview, Heather Mansfield Jernigan! Castleview is a video agency in Austin that creates video content for brands to elevate their products and services.

In this episode, we discuss the benefits of using internal video as a holistic approach for current employees and customers to elaborate on your company’s values and the importance of time blocking and scheduling your tasks to optimize productivity. We also talk about how to stand out from the crowd by finding a niche and focusing on the clients in your company.

Subscribe to our podcast and listen to episode 61 on Apple Podcasts: Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

Have a Monthly Budget

“What helped me was write out a budget and be like, What do I need to live? Because if you don’t know what you need to live on, you’ll just chase money forever if you chase money you’re gonna end up running out of energy.”

Hear Nick discuss the importance of planning out a monthly budget to afford time and money to focus on their creative energy with his brother Josh in this clip from episode 59 of our podcast. Nick and Josh Holden are award-winning directors, writers, actors, and co-owners of the film and video production company Mishnoon.

Listen to this episode again on Apple Podcasts. We talk about how they separate creating videos for clients themselves to continue to pursue their passion while growing their business and how finding their own voice and collaborating with clients created videos that matched their clients' personalities. We also mention why artists should create a personal budget and set realistic goals to stay on track and motivated in their creative careers.

Listen to episode 59 on Apple Podcasts; Creating Videos For Clients Vs For Ourselves, Balancing Passion & Business, And How Budgeting Can Help In Your Creative Hustle

Creating Videos For Clients Vs For Ourselves, Balancing Passion & Business, And How Budgeting Can Help In Your Creative Hustle

In this episode, we talk with Nick and Josh Holden: award-winning directors, writers, actors, and co-owners of the film and video production company Mishnoon.

Listen to this episode on Apple Podcasts as we talk about how they separate creating videos for clients themselves to continue to pursue their passion while growing their business and how finding their own voice and collaborating with clients created videos that matched their clients' personalities. We also mention why artists should create a personal budget and set realistic goals to stay on track and motivated in their creative careers.

Listen to episode 59 on Apple Podcasts; Creating Videos For Clients Vs For Ourselves, Balancing Passion & Business, And How Budgeting Can Help In Your Creative Hustle

Gaining Proper Information From Clients, How To Be Immersed In Culture, And The Importance Of Trying Something New

Our next podcast guest features account director at Public Haus Agency, Allie Yaldezian! She has worked with a wide range of companies like Verizon, PAWPatrol, and Chevron.

We talk about the importance of asking clients many questions to learn more about company performance, being immersed in culture to stay on top of the trends, the benefits of being in nature to provide peace of mind and boost creativity, and why trying something new is always a good thing to change your perspective.

Listen to episode 56 on Apple Podcasts here: Gaining Proper Information From Clients, How To Be Immersed In Culture, And The Importance Of Trying Something New

TikTok's Magic

“I don’t think there’s any other social media platform that is directly increasing traffic of others. I think TikTok is best at that.”

Hear MontaVega Media’s COO Matthew Rogers share his experience and insights on TikTok’s algorithm and how impactful the platform is to increasing traffic across other social media platforms.

Listen to this episode again as we talk about the importance of building trust in your client relationships, using past work to guide clients towards a decision, the importance of building a team that strengthens your weaknesses, and why TikTok is the best social media platform right now because of the favorable algorithm which increases traffic across all platforms.

Listen to episode 53 on Apple Podcasts here: Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Tea‪m‬

Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Tea‪m‬

On this episode of our podcast we have the MontaVega Media COO of one of the top video production companies in Austin, Texas, Matthew Rogers!

Listen to this episode as we talk about the importance of building trust in your client relationships, using past work to guide clients towards a decision, the importance of building a team that strengthens your weaknesses, and why TikTok is the best social media platform right now because of the favorable algorithm which increases traffic across all platforms.

Listen to episode 53 on Apple Podcasts here: Developing Client Relationships, Effective Growth Tips For TikTok, And The Importance Of Building The Right Tea‪m‬