niche

How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling

Our next podcast guest offers his insight into video production in this episode! Bill Kearney is a video producer, former aerospace engineer, creative technologist, and founder and CEO of LightShift Video. LightShift Video is a video production company based in Austin, Texas.

Listen to this episode as we talk about how the accessibility of camera equipment and editing tools allows filmmakers to focus on storytelling while helping underserved companies with high-quality content. We also discuss how his background in engineering aids in video production and the importance of having business skills when you own and grow a creative company.

Find this episode 64 on Apple Podcasts: How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling

You Need To Stand Out

“I think that your best way is to really figure out what your client’s problem is, what the customer’s problem is, and you’re there to solve it for them instead of just selling yourself…“

In this clip from episode 61, Castleview's executive producer Heather Mansfield Jernigan lends her advice for prospective and current agency owners on figuring out a niche in your market that also focuses on and addresses a solution to the problems your clients face.

Listen again as we discuss the benefits of using internal video as a holistic approach for current employees and customers to elaborate on your company’s values and the importance of time blocking and scheduling your tasks to optimize productivity. We also talk about how to stand out from the crowd by finding a niche and focusing on the clients in your company.

Subscribe to our podcast and listen to episode 61 on Apple Podcasts: Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

On this episode of our podcast, we have the executive producer at Castleview, Heather Mansfield Jernigan! Castleview is a video agency in Austin that creates video content for brands to elevate their products and services.

In this episode, we discuss the benefits of using internal video as a holistic approach for current employees and customers to elaborate on your company’s values and the importance of time blocking and scheduling your tasks to optimize productivity. We also talk about how to stand out from the crowd by finding a niche and focusing on the clients in your company.

Subscribe to our podcast and listen to episode 61 on Apple Podcasts: Internal Video As A Holistic Approach, The Importance Of Time Blocking, And How To Be Unique

Change Your Gross Profit

“What’s really hard to change and takes a real depth, strategy, and hard work is changing your gross profit.”

In this clip from episode 37 of our podcast, Garrett Mehrguth discusses how businesses should focus on changing the gross profit to improve the profitability of your business. Garrett is the co-founder and CEO of Directive Consulting, a next-gen B2B performance marketing agency.

Listen to this episode again on Apple Podcasts as we discuss strategies on how to build an effective team, choosing a niche for your company; and innovation is necessary to improve your brand and attract more clients. We also discuss the benefits that reading books and consistent learning have on personal and business growth.

Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation

Check out our interview with Directive Consulting’s CEO, Garrett Mehrguth! Directive Consulting is a next-gen performance marketing agency for software companies. As a thought leader, Garrett has work published by Salesforce, Marketing Land, Moz, Marketo, Search Engine Land, Ahrefs, Convince & Convert, Search Engine Journal, and more.

In our interview, we discussed strategies to build an effective team, the importance of choosing a niche for your company; and stress how crucial innovation is to improve your brand and attract more clients. We also discussed the benefits that reading books and consistent learning have on personal and business growth.


Listen to episode 37 on Apple Podcasts here: Effective Team Building, Importance Of Finding A Niche For Your Company, And The Need For Constant Innovation