What makes your mouth water more than a commercial about pizza? Not only is this commercial delicious but it’s delicious in three clips!
Put together, they show the artistry and care put into the placement of every topping. You get to see the whole process from the beginning in just a few seconds.
Creating three separate clips not only showcases the whole process in less time, it also likely gets the viewer watching more than once. The longer the viewer is watching, the more popular your video will become!
Want to learn how to make a video just like this one? We will teach you how!
How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling
Our next podcast guest offers his insight into video production in this episode! Bill Kearney is a video producer, former aerospace engineer, creative technologist, and founder and CEO of LightShift Video. LightShift Video is a video production company based in Austin, Texas.
Listen to this episode as we talk about how the accessibility of camera equipment and editing tools allows filmmakers to focus on storytelling while helping underserved companies with high-quality content. We also discuss how his background in engineering aids in video production and the importance of having business skills when you own and grow a creative company.
Find this episode 64 on Apple Podcasts: How Engineering Experience Helps With Video Production, The Importance of Finding A Niche, And How Modern Tech Helps Filmmakers To Focus On Storytelling
Basic Camera Movements
Want to know how you can create creative shots with your camera? Moving your camera up and down, side to side or other camera movements does wonders for your scene and video production. The camera shots and movements you choose help to convey the mood and context of the scene. Want your audience to know a detail hidden in the background or know the significance of the primary location of your video; then using camera movements such as pans and tilts, dolly and tracking shots, and crane shots will assist in narrating your story. Play around with the basic camera movements mentioned in this clip from our video content course to decide which ones you want to incorporate for your next video shoot.
Create bite-sized short videos for your content strategy
Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.
Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.
The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.
Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy
What is Video Resolution, Aspect Ratio, and Codec?
Why is understanding video resolution, aspect ratio, and video file size important for optimal video quality? When choosing which resolution to shoot with, figure out where you want your video distributed to and what device your audience will watch your video on to determine which resolutions are supported by specific aspect ratios. The file size also plays a role in a high-quality video. In this clip from our video content course, we share the different types of resolutions, aspect ratios, and file sizes.
Lactel Egypt Behind the Scenes Commercial
Soak up all the nutrients in this dairy and fruit filled behind the scenes Lactel Egypt commercial by Amr El Saadany. Watch the clip below:
TV Vs Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age
Listen to our latest podcast episode featuring Reed Shelly! Reed is the Marketing and Operations Executive of Brand X Consulting: a full-service marketing and operations consultancy for small, medium, and early-stage companies. Reed also worked in the TV and animation industry as an executive and writer.
Our interview covered many topics such as his transition from TV to digital content and how to recognize a good idea; create a structure, and produce it consistently. We also dive into why brands should have data-driven decision making and strategic media buying.
The full episode is available at Creative Haven under Apple Podcasts here:TV Vs Digital Media, Working Creatively With Producers, And The Three Essentials Of The Digital Age.
Editing Softwares
Do you have the necessary desktop editing software needed to edit your quality video? Whether you’re a beginner, advanced, or pro editor, using editing software that works for your skill level and the device will make the editing process a lot smoother. As you search for compatible editing software, pay close attention to the features they list and the type of videos you edit as the software may end up as not feasible to you. In this clip from our video content course, we offer our favorite recommendations along with their advantages and disadvantages for free and paid desktop editing software.
"What lane do you want to be in?"- Lesley Lopez Podcast
“There’s nothing wrong with wanting to do everything. But there is something that is-you’re taking away opportunities for growth if you don’t focus sometimes"
In this clip from episode 34 of our podcast, Lesley Lopez discusses how not taking the opportunity to focus on a skill or activity, if you have multiple skills in a role, can potentially hurt your chance to grow in that skill or activity; especially when you have a team skilled in doing other roles. Lesley Lopez is the COO of ReKon Productions, a member of the Producer Guild of America, and a seasoned producer who has produced many independent features and commercials from prominent brands such as Nickelodeon, Nestle, and Sony.
Listen to the full episode under Creative Haven on iTunes as we discuss more of being multi-talented, the process of working with directors, and the reason why creatives shouldn’t own a company if they really want to make art.
Listen to episode 34 on Apple Podcasts here: Advantage of Having Multiple Skills, Working In A Team Environment, And Why Creatives Shouldn't Run A Company
Successful Stories Behind The Scenes Shot
Let's gather round the campfire and watch this successful behind the scenes shot and edit below by 9 Pandas and Ivan Krasnyi. 🏆
Resolution & Aspect Ratio
What do you know about the video settings that affect your image quality and size of your video? Not much? Well, for starters, the resolution affects the overall quality of your videos. The more pixels you have, the higher the quality. The aspect ratio also determines the quality and size of your video when uploaded. When you’re ready to upload, you’ll need to choose a file type that is compatible with your needs. In this clip from our video content course, we go over the specific video settings you need to know when preparing your video for distribution.
TV Shows vs Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression
Tune in to our newest podcast episode with Scott Firestone! An experienced individual in media production who has helped launch notable series like Behind the Music, Extra, and World of Wonder, Scott is a showrunner, writer, director, and executive producer of his own production company Firestone Productions and the podcast Poddreams. Poddreams is a fictional news storytelling podcast that rewrites real stories for a justice-served outcome.
Join the discussion as we talk about the difference between producing TV shows and digital content, the process of working with clients in the corporate world, and balancing the quality of work with budget constraints.Listen to the full episode here: TV Shows vs Digital Content, Producing Stellar Content With Budget Constraints, And The Importance Of Creative Expression
Visually Speaking, You Need Video Marketing
Video content is proven to be an effective method in content strategy, so why aren’t you implementing it into your own? Recognize the impact of implementing videos into your digital marketing strategy has on your business. If you aren’t aware, read on and discover what videos can do for you.
The content in your video means everything to your video. If your video has a fantastic production quality but lacks in grabbing the audience in, then you’re going to lose that audience retention. Try incorporating storytelling into your video content. Storytelling is a huge factor in social media success. Business owners and creatives post about their products and services, updates about the company, and their audience in the form of images, blogs, or other written material. What would be better than to combine those two types of content into a video? According to a research study reported in the article, “our brain can process 60,000 times faster than text”. A video that connects the audience should also further direct the audience to perform an action outside the video with a call to action, such as sharing the video or signing up for a course. When you put storytelling in a video format, make sure you are doing it in an authentic way that positively showcases who you are and what your video is about.
Videos are captivating devices that allow your story to be seen and heard. The audience that views the video will be left with the experience that further connects them with your brand. An increase in website and search engine traffic, social media clicks and followers is likely to grow more, especially when about 52% of marketers agree that videos have a great return of investment when implemented well. More and more companies are taking advantage of video content marketing, and with more than 80% of online content video marketing, it only makes sense to create some authentic engaging videos!
Credit: Written by: Fred Chua Boost Traffic, Clicks, And Followers Using Video Marketing
Wonderful travel timeline and edit
Wonderful travel timeline and edit by Boyan Ortse @boyanoo ⛰
Watch it here!