Camera

Exploring Culinary Creativity: Kate Telek's Innovative Approach to Baking with the InstaPro 360 Camera

Discover how Kate Telek's groundbreaking baking video, filmed using the InstaPro 360 camera, redefines culinary storytelling. Explore the immersive perspective, innovative techniques, and educational insights that set a new standard for food enthusiasts and content creators alike.

Lumigrade's Incredible Production Design and Creative Direction for Cozy Tea Vietnam

Dive into the artistry of Lumigrade's camera work in the official BTS clip for Cozy Tea Vietnam. Directed by Ham Tran and captured by DP Minh Ku, this project exemplifies precision and creativity.

What is Video Resolution, Aspect Ratio, and Codec?

Why is understanding video resolution, aspect ratio, and video file size important for optimal video quality? When choosing which resolution to shoot with, figure out where you want your video distributed to and what device your audience will watch your video on to determine which resolutions are supported by specific aspect ratios. The file size also plays a role in a high-quality video. In this clip from our video content course, we share the different types of resolutions, aspect ratios, and file sizes. 

Best Cameras To Buy For Video Content

Is your camera lacking in the special features you need for optimal quality? Or does it have too many features you may not need yet? Aside from your skillset and vision, cameras are one of the most important tools for photography and videography. No matter what your level of familiarity is in using cameras, choosing any of these selections will help you shoot a video with the camera you’re comfortable with. In this clip from our video content course, we reveal the cameras best suited for video creators at the beginner, intermediate, and expert levels.

Buying the Right Camera

Buying the right camera that matches your skill level? Help us narrow down your camera list with choices of the best cameras suited for the type of video you want to create and your level. In this clip from our video content course, we list the recommended cameras for the beginner, intermediate, and advanced stages.

Elevate Your Videos Professionally Following This Beginner Guide

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How do you make your videos stand out? Are you new to creating videos and are thinking about retreating to when you never had videos in your content strategy? Don’t give up hope yet! Our guide goes through all the components necessary to make professional videos without needing professional equipment.

No need to purchase a new camera! Use your cellphone or borrow/rent a camera as you get used to creating videos. Before you pick up a camera and start recording, know that the content in your video matters more than the video itself. Plan out your script and include your target audience’s persona in your plan and how you want to edit the video. What do you want to convey to your audience? Have these in mind before hitting record.

Now that you know the target of your video, it’s time to pick your video's location: indoors or outdoors. If you choose to film indoors, you have the option to film behind a real background, such as an office space or behind a solid background, like a green screen. If you choose to film outdoors, film in an area that does not have a lot of noise. Either way, film in lighting that is natural, soft, and not harsh on you or your subject. Choose the background that is consistent and suits your type of video best.

It may take you more time in post-production to edit out what you don’t want in the video. To save you time, film in short segments. Make a note in your planning stage of these segments, that way you’ll know when to start and stop your video. While you’re experimenting with video cuts, experiment with how you film; which can ease the transition to the next segment and change the emotion! Now you’re ready to upload your professional video to various social media sites and your website following the specific video specifications! For more tips on how to create professional videos, click the link below!

Credit: Written by Peri Elmokadem 8 Beginner Tips for Making Professional-Looking Videos

Which Cameras to Buy for Video Content

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Good videos don’t require expensive equipment.

Have you ever stressed about which camera to buy for video content?

Many people think that you need the newest brand name camera to get the best video quality.  Common knowledge amongst cinematographers and filmmakers is that the tech doesn’t always matter, and that you can make gold with high quality lenses, proper lighting, solid composition, and adhering to camera basics like shutter angle, aperture, ISO, and white balance.

Learn the fundamentals of filmmaking or hire someone who knows - you can make magic on a low budget. 

What camera do you use?  Type in the comments below and share this with one person you know that’s thinking about buying a camera.