How do you keep your viewers glued to your video? What tools or strategies should your business implement to increase the engagement of your video? An engaging video is one of the key reasons why viewers stay focused on a video that has grabbed their attention. It’s one of the reasons why metrics such as click-through rate increase because something about that video persuades them to learn more about the company’s products or services. If you’re wondering why you need engaging videos and how to implement them into your strategy, stay tuned for some tips.

If you want your video watched, your video has to be relevant to your audience. The topic has to be relatable, solve your audience’s problem, and be interesting to your audience. If the content is not relatable, then it is less likely to be watched by your target audience. Even if the content is relatable, make sure it is told with a storyline, eye-catching thumbnails and graphics, titles, and descriptions to show your audience your video is relatable to them. It’s good to know your audience and diversify the type of videos you’re creating so that they are a mix of informative and entertaining videos.

There are two strategies to making engaging videos. The first strategy is the active strategy. This strategy gives your audience a task to interact with your video. Some active strategies are to plan how they’re going to engage, interact, connect, and follow through with the article. This type of strategy works well when you’re educating your audience on a certain topic. For example, you’ll need to plan how you’ll teach them the material, how they’ll interact with the video through a survey or quiz, how they’ll continue to learn about this topic, and ask them to show you their results.

The next strategy is the passive strategy. This strategy relies on storytelling to grab the audience and share a message about your products, brand story, or business. For this strategy, talk with your audience in a conversational tone; as if they were your friend. This further increases the relationship and trust with your audience. You also have the opportunity to evoke emotion by being humorous, and energetic. Include jokes, B-roll, music, animation, heartfelt messages, and any emotion that will help push your message through. However, know when to include certain emotions and humor into your videos. Implement any of these strategies, passive or active, to create engaging videos for your business.

Credit by: Matt Pierce Making Engaging Video