How do you make your videos stand out? Are you new to creating videos and are thinking about retreating to when you never had videos in your content strategy? Don’t give up hope yet! Our guide goes through all the components necessary to make professional videos without needing professional equipment.

No need to purchase a new camera! Use your cellphone or borrow/rent a camera as you get used to creating videos. Before you pick up a camera and start recording, know that the content in your video matters more than the video itself. Plan out your script and include your target audience’s persona in your plan and how you want to edit the video. What do you want to convey to your audience? Have these in mind before hitting record.

Now that you know the target of your video, it’s time to pick your video's location: indoors or outdoors. If you choose to film indoors, you have the option to film behind a real background, such as an office space or behind a solid background, like a green screen. If you choose to film outdoors, film in an area that does not have a lot of noise. Either way, film in lighting that is natural, soft, and not harsh on you or your subject. Choose the background that is consistent and suits your type of video best.

It may take you more time in post-production to edit out what you don’t want in the video. To save you time, film in short segments. Make a note in your planning stage of these segments, that way you’ll know when to start and stop your video. While you’re experimenting with video cuts, experiment with how you film; which can ease the transition to the next segment and change the emotion! Now you’re ready to upload your professional video to various social media sites and your website following the specific video specifications! For more tips on how to create professional videos, click the link below!

Credit: Written by Peri Elmokadem 8 Beginner Tips for Making Professional-Looking Videos