aspect ratios

Business Video Ads Tips 2021

What you’re going to learn here is going to change the way you create video ads to grow your business.

I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.

These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.

If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.

What is Video Resolution, Aspect Ratio, and Codec?

Why is understanding video resolution, aspect ratio, and video file size important for optimal video quality? When choosing which resolution to shoot with, figure out where you want your video distributed to and what device your audience will watch your video on to determine which resolutions are supported by specific aspect ratios. The file size also plays a role in a high-quality video. In this clip from our video content course, we share the different types of resolutions, aspect ratios, and file sizes. 

Optimizing Your Videos For Mobile By Learning Aspect Ratios

Now that you know where to post your videos, are they optimized by device and platform? Your viewers are watching your videos from all sorts of devices and platforms. It’s best to review your video before you post to check for any audio changes or cut-off content that may occur in a mobile viewpoint. Viewers are not limited in how they watch videos as they watch videos on the landscape, portrait, and square formats. Make your content stand out in every format by applying the right aspect ratios and dimensions on all channels. In this clip from our video content course, we stress the importance of mobile optimization and uploading content by the right aspect ratio for the device and platform.

Where to Post Video Content to Increase Conversions

Are you considering which platforms to upload your videos to after planning out your video? While there are many choices out there, your video won’t get the right visibility it needs without acknowledging your goals, the platform, and the audience, before you choose to upload the video. Conduct more research into which social media platforms your audience frequents the most, then look into the platform’s video specifications. If you are redistributing your video onto several social media sites, post natively and adhere to the platform’s rules. In this clip from our video content course, we introduce video upload strategies to aid in video visibility on customer’s social media feeds.

Uploading Videos

Are you aware of the best strategies there are for uploading your video on social media platforms? Well, while there are different rules and guidelines each platform has for your video to meet, each platform suggests posting your video directly on the platform. Regardless of the aspect ratios and description length are different on Twitter or LinkedIn, posting natively can increase the reach your video can receive. In this clip from our video content course, we deliver the best strategies to post your video.

Resolution & Aspect Ratio

What do you know about the video settings that affect your image quality and size of your video? Not much? Well, for starters, the resolution affects the overall quality of your videos. The more pixels you have, the higher the quality. The aspect ratio also determines the quality and size of your video when uploaded. When you’re ready to upload, you’ll need to choose a file type that is compatible with your needs. In this clip from our video content course, we go over the specific video settings you need to know when preparing your video for distribution.

Social Media Video Optimization

Are your videos optimized for mobile viewing? Take into consideration how your viewers are watching your videos. Your viewers need to see and hear everything on your video, no matter what device they watch videos on. In this clip from our video content course, we go over the different social media video specifications recommended for better optimization within a platform and device.

Lights! Camera! Action! What Else Should You Include in Your YouTube Videos?

Having difficulty maintaining an audience to watch your YouTube videos? If you are uploading videos on this platform, it is especially important to include information that makes your video discoverable and interesting to an outside viewer. Confused about where to start? We’ve got the basic information and tips to include to help you upload your videos to YouTube. We explain what the keywords, thumbnails, categories, end cards, descriptions, and titles have on your videos’ audience engagement and reach.

Uploading videos to YouTube requires more than just simply selecting the file. There are multiple steps that will dramatically help you to reach your target audience and upload more efficiently, and we’re here to help you with some of the basics. 

First of all, videos can actually be uploaded from both computers and mobile devices. On mobile, you can upload videos you have on your camera roll, or film something to directly upload. 

There are various elements that will help you reach your audience, these being titles, descriptions, categories, and keywords. Titles may seem self-explanatory, but are incredibly instrumental in a user’s decision to click on your video or not. Descriptions will normally have a short paragraph describing your video and may include links to things such as your website or other videos. Keywords are words associated with your video that you can include in the upload process. These can be researched using tools such as Google Adwords and will help users find your video when searching phrases that include your keywords. Lastly, categories are what your video roughly falls into, such as music, gaming, or comedy. Only one category can be chosen, however, so pick what category your video fits into best if it would work with several. 

Thumbnails, along with titles, will be the first thing that users see about your video, and so are extremely important. Thumbnails should have an aspect ratio of 16x9, and ideally a resolution of 720p.

Lastly, end cards can be added to the last little bit of your video. These can direct users, with only one click, to subscribe to your channel, another one of your videos, playlists, another user’s channel, or even your website. These can be great to keep the user engaged with your content after watching your video.

How to Upload Videos to Facebook

Facebook videos are known for reaching a large number of people. So why not create your own video and upload it to your Facebook page or profile? Don’t know how? Stay tuned, we’ve got an incredible guide that offers tips and information surrounding uploading videos onto the platform. This video touches on uploading on Instagram through Facebook and on the available aspect ratios, file sizes, and maximum run time you should know to post effectively on the platform!

When it comes to uploading videos to social media platforms, Facebook is certainly on the easier side. However, there are still a few pointers that will help you boost your efficiency and effectiveness when uploading. That’s exactly what we’re here to help you with.

 Videos are uploaded alongside a post, which will be a description of your video, company, etc to pull users into watching your video.

Unlike Instagram, Facebook is fully available on both computers and mobile devices, and the process of uploading videos is the same on both platforms.

Facebook videos have multiple technical requirements. They should be MP4 files, under a file size of 10GB and a run time of 240 minutes, or 4 hours. They also should be ideally a resolution of 1080P, for videos with aspect ratios of 16:9.

There are 3 aspect ratios available for Facebook videos: 16:9, or “landscape”, 1:1, or “square” and 9:16, or portrait. Both native Facebook videos and ads use all 3 of these aspect ratios. Collections ads, however, only use 16:9 and 1:1, and carousel ads use only 1:1.

Lastly, you can connect your Facebook and Instagram accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages.

Video Uploading Tips: Instagram Edition

New to posting videos on Instagram? Looking for video uploading rules or strategies to implement so your videos don’t look cut off in your profile? Don’t worry! We’ve got you covered with our video that goes into the basic tips into uploading videos on Instagram. We explain the certain aspect ratios, resolution sizes, as well as the recommended device needed to upload videos onto the platform. Know all the components of uploading to Instagram, and soon your videos will be IG ready!

Instagram is probably one of, if not the most confusing platforms to upload videos to. With what seems like a million different aspect ratios and rules, it can be overwhelming. That’s why we’re here to provide you with the basics and have you racking up views and likes in no time.

First of all, there are two types of videos on Instagram: regular videos, which are under 60 seconds, and IGTV videos, which are over 60 seconds. Each of the two types of videos has two aspect ratios. Regular videos can have aspect ratios of either 1.9:1 or 4:5, while IGTV can have videos with aspect ratios of either 16:9 or 9:16. IGTV videos, on top of being over 60 seconds in length, have to be both an MP4 file and under a 3.6 GB file size.

IGTV videos, similar to YouTube, have thumbnails, which is a picture that users see before viewing the video. These thumbnails have a totally different aspect ratio of 1:1.55. The minimum resolution of them can be 492 x 792 pixels, but Instagram recommends a resolution of 1240 x 1920 pixels.

While Instagram can be used on both mobile devices and computers, it is very limited on computers. The only videos you can upload from computers are IGTV videos, not regular videos. Keep this in mind when you need to upload regular videos. 

Lastly, you can connect your Instagram and Facebook accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages. 

Aspect Ratios In Social Media

As a filmmaker in the modern era, it’s crucial to promote your content on various social media platforms. But you may notice that the way video appears differs between platforms.  For example, YouTube displays video as a rectangle, while Instagram is more square-shaped. This is because of a video’s aspect ratio. There are multiple aspect ratios out there, and it can be confusing to keep track of which platform has which aspect ratio. We’re here to help you with exactly that.

So first of all, what exactly is an aspect ratio? Aspect ratio is a ratio of the width to the height of an image. So an image with an aspect ratio of 1.79 to 1, or 16 to 9, will be longer than an image with an aspect ratio of 1 to 1, which will be a perfect square. 

1 - 16:9. The 16:9 is the rectangular aspect ratio you have likely seen more than any other. The platforms that use 16:9 include Facebook, Youtube, Twitter, and Linkedin.

2 - 9:16. The 9:16 aspect ratio is designed to roughly fit the size of the average smartphone. Sometimes 16:9 videos are put in a 9:16 aspect ratio, with the rest of the space being filled with colour, text, or graphics. Platforms that use 9:16 are Snapchat, Instagram (IGTV), Tiktok, Pinterest and Facebook (Stories).

3 - 1:1. The 1:1 aspect ratio is, as its name would suggest, a perfect square. Platforms that use it include Instagram (Thumbnails) and Facebook.

4 - 4:5. The 4:5 aspect ratio is slightly bigger (taller) than the 1:1 aspect ratio. Platforms that use it include Instagram and Facebook.

Modify Your Social Media Videos To Fit On All Platforms

Make platform specific videos, not just one video for all channels.

Have you ever seen a video online that’s been uploaded to all social media platforms, but is the same video across the board? It’s suddenly cut off at 1-minute on Instagram, it isn’t formatted correctly for vertical, or doesn’t have a proper endscreen on YouTube.

You should know how videos should be properly edited and uploaded for each platform to optimize your engagement and traffic. Know the aspect ratios, customize thumbnails, study optimal lengths, and read up on the best specifications for each platform.

And remember our CTA, that’s always important.