Imagine the what if in this clothing-tech crossover spec ad behind the scenes clip by Herman Huang🔊
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Business Video Ads Tips 2021
What you’re going to learn here is going to change the way you create video ads to grow your business.
I know I can say this because I’ve worked with the world's top brands like Spotify, Colgate, HBO, plus multiple Ad Agencies that have taught me a thing or two on creating effective video ads to drive conversions, views, and awareness.
These tips have helped me create video ads that have boosted my clients' conversions and sales, plus helped me build online brands that have generated over 100 million views.
If you stick around until the end of the video this will show you the most effective way to shoot, edit, and structure your videos ads to get maximum conversions. Whether you're doing it in-house or working with an outside agency, knowing these tips will help you create video ads that will get the results you want.
Here Is What You Should Do For Your B2B and B2C Video Marketing
Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.
Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?
B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.
Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing
Apply These 6 Methods to Enhance Your Video Marketing Strategy
Are you ready to increase the connection between you and your customers with video marketing? Don’t know if your current strategy is working? As video continues to be the content medium that educates, entertains, and informs viewers on all platforms, it makes sense that more businesses are implementing video marketing to their content strategy. If you’re realizing that your video marketing strategy needs some extra help to reach your customers, focus on these methods to enhance your video marketing strategy.
When you view the videos you made, how many of those don’t have a target audience in mind? Research the type of people you want to reach, your goal for the video, and the channels your audience watches videos on during the planning process. This will help you decide which videos you need to create that would appeal to your customers. With your target audience identified, create a video that tell who your business is. This is a great opportunity to share any testimonials, behind-the-scenes clips, or inspirational messages that allows your viewers to understand more about your business and it’s story. After identifying your audience and planning your video, determine if you should film the video yourself, hire an in-house video production team, or a video production agency.
Now that your video is made, it’s time to upload it on YouTube, landing pages, emails, and social media channels your viewers are on. However, each platform is different so optimizing your videos to meet the various aspect ratios, video lengths, and caption lengths can help your video be seen on the social platform. To continue to help your engagement and SEO, include subtitles and keyword tags, write short titles, add links to your website, and adjust the video for mobile users. Aside from the video content, the writing the call to action is the best way for the customer to increase its brand awareness and perform and action.
Credit: Written by James Jorner 6 Ways to Strengthen Your Video Marketing Strategy
Start Video Marketing For Your Small Business
Video marketing is here, it's thriving, and it's not going away. If you're a small business owner and you haven't added video marketing to your content marketing strategy yet, you still have time to join your competition. Video marketing is the use of goal-driven videos in your content marketing strategy to reach your ideal customers. With that said, videos are such a versatile content medium that adding them to your strategy will help your customers be aware of your company, your products or services, and your story. Follow along as we highlight why video marketing is valuable for your small business and how to use this strategy to improve your online presence!
Let’s start with some statistics. As technology continues to increase and the resources needed to create videos become more accessible, more and more companies are uploading videos on their landing pages, YouTube channels, and social media. Videos have the power to maintain your viewer's engagement on your video and within your website. There is a 157% increase in organic search results when there are videos embedded on your website. You can also expect conversions of up to 80% when you include videos on your landing page. In addition to increased conversions, your business might see more product sales after viewers see your product video, with 64% of them more likely to make a purchase. Choose to upload videos on YouTube, the second most popular site in the world, according to Alexa. Short videos have value, and if the average viewer watches more than 90 minutes of videos a day, and a majority of viewers use YouTube to watch videos, then maximize that opportunity to connect with your customers on that channel.
When it comes to the specific content in your video, the options are endless. This is the opportunity to teach, inform, or entertain your viewers about your business. For example, you can explain a term in your industry, introduce a team member, or produce a series of short videos answering frequently asked questions! According to HubSpot, over 74% of customers prefer to learn about a product or service through video than in a text format. This sparks a wonderful opportunity for your video content strategy. Set clear goals with an engaging and authentic story in mind for your viewers to watch. Then post your video on your website and the social media channels your customers are frequently on. Join 81% of businesses using video marketing and implement it in your strategy today!
Credit: Boosted by Lightricks Video Marketing for Small & Local Businesses in 2020
Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business
Get ready to hear about our latest podcast episode with award-winning author, filmmaker, and co-founder of Spot On Media. Shervin Youssefian!
In this episode, we talk about how vital storytelling is to advertising, creating relatable commercials, managing client expectations, and the reason why creatives should also become a salesperson or add one to their team to further the progress in the projects they have.
Listen to the full episode here: Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business
Why Transforming Your Stories into Videos is Good For Business
Tired of using text to tell your stories but don’t know how to convey them visually? We all know how powerful stories can be, especially when told in a video format. Here’s why uploading videos can prove to be beneficial for your business strategy.
With video as apart of your content strategy, you will be able to convey your messages in a clear, concise, and visually appealing manner your audience will enjoy. Videos are a very content-versatile medium, which means you can post videos of product launches, behind the scenes clips, webinars, and even educational content! There’s even the possibility of your video shared online. Social media videos are shared by 1200% more than text and images, according to Small Business Trends. The videos you create influence consumers’ buying decisions. According to a study by Forbes, 90% of consumers use product videos to help them make buying decisions. It’s best to place your videos in places where your consumers are researching; search engines, websites, review sites, and video platforms.
Aside from how video marketing can be useful as entertainment and information for your audience, it is also a helpful tool used to grow your business. There is a 49% increase in revenue from marketers who use videos than those who don’t have video marketing in their strategy, according to Aberdeen Group. It’s possible to see growth in revenue, web traffic, backlinks, website conversion rates, email and website click-through rates, and search ranking as well if your videos are on your website. Data from Mist Media concludes that the average internet user spends 88% more time on a website with video. Video marketing is a strategy used by many marketers, business owners in every industry to share their stories about their brand to connect with their audience and grow their business. Let’s get started creating videos for your business.
Credit: Written by Kendall Walters 10 Benefits of Video Marketing: Why Use Video for Business
Visually Speaking, You Need Video Marketing
Video content is proven to be an effective method in content strategy, so why aren’t you implementing it into your own? Recognize the impact of implementing videos into your digital marketing strategy has on your business. If you aren’t aware, read on and discover what videos can do for you.
The content in your video means everything to your video. If your video has a fantastic production quality but lacks in grabbing the audience in, then you’re going to lose that audience retention. Try incorporating storytelling into your video content. Storytelling is a huge factor in social media success. Business owners and creatives post about their products and services, updates about the company, and their audience in the form of images, blogs, or other written material. What would be better than to combine those two types of content into a video? According to a research study reported in the article, “our brain can process 60,000 times faster than text”. A video that connects the audience should also further direct the audience to perform an action outside the video with a call to action, such as sharing the video or signing up for a course. When you put storytelling in a video format, make sure you are doing it in an authentic way that positively showcases who you are and what your video is about.
Videos are captivating devices that allow your story to be seen and heard. The audience that views the video will be left with the experience that further connects them with your brand. An increase in website and search engine traffic, social media clicks and followers is likely to grow more, especially when about 52% of marketers agree that videos have a great return of investment when implemented well. More and more companies are taking advantage of video content marketing, and with more than 80% of online content video marketing, it only makes sense to create some authentic engaging videos!
Credit: Written by: Fred Chua Boost Traffic, Clicks, And Followers Using Video Marketing
Need More Reasons to Implement Video Advertising? Read This.
What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.
If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.
While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.
According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.
Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!
Credit: Steve Day The 9 Key Advantages to Video Advertising