“But, I feel like, with marketing, advertising, we really have to go to others, to our target audience.”
This quote came from author, filmmaker, and co-founder of Spot on Media Shervin Youssefian as he explained how it’s best to reach out to customers by determine your target audience to understand who they are as a customer. Shervin has also won numerous writing and directing awards and worked with several reputed brands as co-founder of Spot On Media.
Revisit this episode on iTunes as we talked about the power of storytelling in advertising, creating relatable commercials, the challenges of dealing with client expectations, and the reason why creatives should also become a salesperson or add one to their team to further the progress in the projects they have.
Listen to the full episode here: Storytelling In Advertising, Creating Relatable Ads, And The Importance Of The Salesperson Element In A Creative Business