Here Is What You Should Do For Your B2B and B2C Video Marketing

Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Read This First Before Creating a Video Marketing Strategy

Technology continues to rise, with marketers implementing strategies that work best for their company. One of these strategies is video marketing. About 76% of businesses who use this strategy recorded an increase in traffic due to video and 78% of people watch online videos every week, according to Report42. So what can you do with video marketing? Well, if you’ve got an idea in mind for a video for your company, then you’re one step closer to your video marketing strategy.

As you create a video marketing strategy, focus on the purpose of the video, who it’s going to, and how you’ll measure the success of the video. For starters, your target audience plays a special role in your videos. Create a buyer persona that specifies what the audience needs, wants, and has questions about. Not only will this help you create content that is catered to them but will also give you plenty of ideas. The next step is to define your video marketing goals. Setting measurable clear goals such as increasing brand awareness or an email list, will guide you and hold you accountable when reviewing the video outcomes.

During the planning stage of your strategy, you need to think about if you plan on spending any money on video creation. Your budget depends greatly on the type of videos you want to create and your video schedule frequency. It’s important to consider whether the video and the content fall in line with your customer buyer journey, whether you choose to create a demo, how-to, animated, or combination video. Consider the ultimate reason why you’re creating videos. If you’re creating videos as part of a campaign or as part of a regular content strategy, then decide if hiring a video production team, freelancing, or creating videos yourself is ideal for your strategy. Overall, choose a video type that aligns with your budget, business, and target audience.

Once the video is uploaded, it’s time to measure your video’s performance. Keep these metrics in mind as you review your own metrics:engagement rate, view count, likes and comments, and conversion growth.Reviewing these key metrics will help you determine if you need to adjust your strategy to meet your business goals. For more useful statistics on how video marketing is essential for your business,view the article below. The cats out of the bag when it comes to this video marketing strategy. Now it’s up to you to d’s out of the bag when it comes to this video marketing strategy. Now it’s up to you to decide what you want to do with it.

Credit: Written by Mila Bera 6 key tips to consider when creating a video marketing strategy [Infographic]

A Step-by-Step Guide to Better Videos

Do you want to start video marketing for your business, but limited in resources? 

Unsure if you have enough time and money to invest in a premium camera and video editing technicalities? 

It’s been proven by many businesses that there are affordable ways and steps you could take to still create quality video content on your own. Simply having a lower-priced video camera or latest smartphone is enough to get started. Here are some things you can do to get started on creating quality content while you are on a budget. Firstly, ensure that you have properly thought out a production plan to execute. The plan should involve a script to the video and the message you want to deliver should be identified early on. Don’t be afraid to be yourself on camera, the authenticity of your personality should garner you, customers. If you have someone else in your company that may be more charismatic, perhaps consider them to be in front of the camera instead. 

As you are explaining the product in the video, repeat the details a few times so that you can reinforce it into your viewers. The viewers don’t know as much about the product as you do, and they certainly would get bored hearing you just talking about all the specifications. It is much easier to just demonstrate or put the product into action. Chances are that even if you felt that the video content is amazing, not everyone will want to sit through the entirety of it. So how can you increase the chance your viewers will stay? Entice your viewers by promising something at the end such as a discount code to reward them for watching. A Call-To-Action should be presented to viewers at some point so that they can subscribe for more of your content or take a look at your business page, even if they don’t finish the video. 

And be sure to promote your video as much as you can. A great video won’t be good if you can’t capture an audience. You can start by adding an eye-catching title, adding relevant hashtags/keywords, and posting on all of the major social media platforms, and selecting the proper thumbnail to increase the chances of more viewers. 

Credits - Written By - Lauren Colman - How To Make A Video: A Step-by-Step Guide

You Can Still Create Engaging Content With Budget Cinema Camera Options.

You don’t need a Red or Alexa Mini to make engaging content.

Are you fascinated by the Alexa look and want to buy one just so you can be one of the cool kids? You don’t need it if you’re filming vlogs. Reds and Alexas are great for higher budget productions like music videos, commercials, films, and TV shows, but it isn’t necessary for your project.  

You can get caught up in the way the image looks but you can achieve the same with a cheaper camera like a Sony FS7, Panasonic GH5, or even a Black Magic 6k. You can spend less and get that look you want, just hire the right Director of Photography or know your camera fundamentals.