Six Refreshing Video Marketing Tips You Should Implement in 2020

Are you hoping to stand out a bit more with your video marketing tactics? 

Hoping that you can find some tips to give your own business an edge?  

In 2020, the pandemic has forced businesses to rethink their marketing tactics. Despite the sudden change in our landscape, here are six refreshing tips that should provide a boost to your company’s video marketing strategies. 

Firstly, you want to be sure that you are familiarized with the 7 sales and marketing video types - 80%, Employee Bio’s, product/service, landing, bad fit, customer journey, and claims. It is not necessary to have an About Us video despite it being common among companies online because it doesn’t tend to generate revenue or trust. After that, be sure that you spend some extra time polishing your YouTube channel by -  optimizing your playlists, use sections, designing a banner, and more. A cleaner layout allows your viewers an easier time browsing through your channel.

A personalized video for sales will allow you to connect with an audience deeper than a bland email message and can provide a better way to pipeline your sales for your sales team, look up vidyard’s chrome extension as it is a free tool to use in creating one. Try researching into hiring a videographer to help you create video content, as you are getting an individual/crew to fully commit time making high-quality content!  Don’t forget that there are more outlets than YouTube for you to post your content!

Credits - Written By - Liz Moorehead - 6 top local business video tips for your 2020 marketing strategy

Video Marketing Guide - The Authenticity Of Your Message And Video Is What Matters Most

Fans want authentic videos, not polished pieces

Have you ever worked so hard on a video that looks amazing but doesn’t get a lot of views, and your video shot on a cell phone is your most watched content?  I’ve had this happen to me before and it’s frustrating but also relieving.  You don’t need high quality for engaging videos.  Most people want relatable, organic, un-polished content that doesn’t look like a commercial.  Viewers want to see something “real” and believe videos that come from their favorite influencers that are usually shot on cell phones.

So consider User Generated Content, Live Videos, Boomerangs, and Phone footage to get your message across to your audience.  You don’t always have to use a DSLR or Cinema Camera to shoot your videos to get the results you want.

You Can Still Create Engaging Content With Budget Cinema Camera Options.

You don’t need a Red or Alexa Mini to make engaging content.

Are you fascinated by the Alexa look and want to buy one just so you can be one of the cool kids? You don’t need it if you’re filming vlogs. Reds and Alexas are great for higher budget productions like music videos, commercials, films, and TV shows, but it isn’t necessary for your project.  

You can get caught up in the way the image looks but you can achieve the same with a cheaper camera like a Sony FS7, Panasonic GH5, or even a Black Magic 6k. You can spend less and get that look you want, just hire the right Director of Photography or know your camera fundamentals.