What Is Video Marketing? 2021 | Overview & Tips

In this video, you'll learn what Video Marketing is and how you can utilize it to grow your brand.

I know a lot about this subject because I've been certified by Google, have taught for Youtube around the world, worked with top brands like Spotify, Colgate, HBO, plus worked with multiple Ad Agencies that have taught me a thing or two about video marketing best practices.

Video marketing has helped me grow my clients' brands and my own companies by utilizing content and inbound marketing as the main strategy.

If you stick around until the end of this video, you'll learn everything you need to know about video marketing so you can create videos that will help you grow your brand online!

Best Lights For Video Content

Which type of lights is best for your video production? Tungsten, fluorescent, or LED lights? Choosing the lighting in your video production is a crucial task as it sets the tone and mood for the scene you’re shooting. Become acquainted with the lights available and how their use might benefit your needs. In this clip from our video content course, we break down the advantages and disadvantages of using tungsten, fluorescent, and LED lights.

Here Is What You Should Do For Your B2B and B2C Video Marketing

Still thinking about incorporating video into your marketing strategy? Are you wondering how video is making an impact in B2C and B2B marketing? Video marketing is increasingly becoming the medium marketers use to share their message with their consumers. Due to its popularity, there have been changes in how consumers and viewers react to the company’s offerings. Before we go into depth on the changes facing the B2B & B2C sectors, let’s dive into the benefits of video marketing these companies have experienced.

Videos are full of possibilities in the eyes of marketers. The outward goal of spreading the message is visible to the consumer. But the underlying goal in the same video is to increase the brand awareness to the viewers who watch the video. Videos create a cost-effective experience for the consumer that combines different mediums (text, images, audio) in a short timeframe to provide information to the viewer on your brand values, your products or services, and your brand story. It’s all about connecting potential customers and current customers to your brand story. That connection, backed by the storytelling strategy, has proven to increase ROI as 80% of viewers recall branded videos. An increased brand awareness, conversions, and low cost in video advertising all mean well, but how does that correlate to B2B and B2C companies?

B2C companies are focusing on the storytelling aspect of video marketing. Consumers want to be able to envision themselves using the product or service. One way companies are serving this change is through influencer marketing and interactive product videos. If consumers see an influencer unboxing and demonstrating how a product is used and incorporated into their lifestyle consumers will start to picture themselves using the product. Video testimonials and immersive product videos also are on the rise in B2C companies. In B2B companies, videos are created based on the stages of the sales funnel. Live videos and webinars are also an option to connect with your audience, while repurposing content from the blog can provide a B2B company with content lined up ready to reach an audience on different platforms. Videos are not going anywhere anytime soon, so as these changes are changing how marketing operates, adapt to the changes with video marketing by your side.

Credit: Written by Modern Diplomacy How Video Marketing Is Changing B2B & B2C Marketing

Boost Your Video Marketing With These Tips from Millennials and Gen Zers

Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.

It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.

As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.

Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing

Include Video in Your Digital Marketing Strategy

Are you a fellow digital marketer or business owner and are ready to add something new to your marketing strategy in the new year? If you haven’t included video already, video marketing is a strategy to consider. So how can incorporating video into your strategy help your business? We’ve got the answer for you along with key tips and guides to get you started.

Videos do exceedingly well in getting your message across in an entertaining and informative way. One of the main reasons marketers include video into their strategy is to promote their products or services. Approximately 97% of marketers state that videos help their customers understand more about their business, according to HubSpot, whether it’s through showcasing their products or telling their background story. Videos create an authentic connection between the brand and the consumer. Consumers also find videos useful, with 90% of them watching videos before making a purchasing decision, according to SocialMediaToday. If there’s another content medium to share what your business is doing to your consumers, then why not create it?

Now that you have some key statistics of using videos in digital marketing, let’s get into the types of videos to post. There are many variations of videos to create, however, the live video, interview-style, and animated video types have been proven successful to implement. Experiment with the videos you want to produce. Each video type, whether it’s informative or entertaining, helps the consumer understand who your business is. Remember to follow the guidelines on each social media platform as the video rules tend to differ. Videos are an accessible and convenient medium for marketers to produce and consumers to consume. Start creating your videos for your digital marketing strategy. Start anew with video.

Credit: Makenzie Walker Importance of Video in Digital Marketing

Start Video Marketing For Your Small Business

Video marketing is here, it's thriving, and it's not going away. If you're a small business owner and you haven't added video marketing to your content marketing strategy yet, you still have time to join your competition. Video marketing is the use of goal-driven videos in your content marketing strategy to reach your ideal customers. With that said, videos are such a versatile content medium that adding them to your strategy will help your customers be aware of your company, your products or services, and your story. Follow along as we highlight why video marketing is valuable for your small business and how to use this strategy to improve your online presence!

Let’s start with some statistics. As technology continues to increase and the resources needed to create videos become more accessible, more and more companies are uploading videos on their landing pages, YouTube channels, and social media. Videos have the power to maintain your viewer's engagement on your video and within your website. There is a 157% increase in organic search results when there are videos embedded on your website. You can also expect conversions of up to 80% when you include videos on your landing page. In addition to increased conversions, your business might see more product sales after viewers see your product video, with 64% of them more likely to make a purchase. Choose to upload videos on YouTube, the second most popular site in the world, according to Alexa. Short videos have value, and if the average viewer watches more than 90 minutes of videos a day, and a majority of viewers use YouTube to watch videos, then maximize that opportunity to connect with your customers on that channel.

When it comes to the specific content in your video, the options are endless. This is the opportunity to teach, inform, or entertain your viewers about your business. For example, you can explain a term in your industry, introduce a team member, or produce a series of short videos answering frequently asked questions! According to HubSpot, over 74% of customers prefer to learn about a product or service through video than in a text format. This sparks a wonderful opportunity for your video content strategy. Set clear goals with an engaging and authentic story in mind for your viewers to watch. Then post your video on your website and the social media channels your customers are frequently on. Join 81% of businesses using video marketing and implement it in your strategy today!

Credit: Boosted by Lightricks Video Marketing for Small & Local Businesses in 2020

Video Uploading Tips: Instagram Edition

New to posting videos on Instagram? Looking for video uploading rules or strategies to implement so your videos don’t look cut off in your profile? Don’t worry! We’ve got you covered with our video that goes into the basic tips into uploading videos on Instagram. We explain the certain aspect ratios, resolution sizes, as well as the recommended device needed to upload videos onto the platform. Know all the components of uploading to Instagram, and soon your videos will be IG ready!

Instagram is probably one of, if not the most confusing platforms to upload videos to. With what seems like a million different aspect ratios and rules, it can be overwhelming. That’s why we’re here to provide you with the basics and have you racking up views and likes in no time.

First of all, there are two types of videos on Instagram: regular videos, which are under 60 seconds, and IGTV videos, which are over 60 seconds. Each of the two types of videos has two aspect ratios. Regular videos can have aspect ratios of either 1.9:1 or 4:5, while IGTV can have videos with aspect ratios of either 16:9 or 9:16. IGTV videos, on top of being over 60 seconds in length, have to be both an MP4 file and under a 3.6 GB file size.

IGTV videos, similar to YouTube, have thumbnails, which is a picture that users see before viewing the video. These thumbnails have a totally different aspect ratio of 1:1.55. The minimum resolution of them can be 492 x 792 pixels, but Instagram recommends a resolution of 1240 x 1920 pixels.

While Instagram can be used on both mobile devices and computers, it is very limited on computers. The only videos you can upload from computers are IGTV videos, not regular videos. Keep this in mind when you need to upload regular videos. 

Lastly, you can connect your Instagram and Facebook accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages. 

Six Refreshing Video Marketing Tips You Should Implement in 2020

Are you hoping to stand out a bit more with your video marketing tactics? 

Hoping that you can find some tips to give your own business an edge?  

In 2020, the pandemic has forced businesses to rethink their marketing tactics. Despite the sudden change in our landscape, here are six refreshing tips that should provide a boost to your company’s video marketing strategies. 

Firstly, you want to be sure that you are familiarized with the 7 sales and marketing video types - 80%, Employee Bio’s, product/service, landing, bad fit, customer journey, and claims. It is not necessary to have an About Us video despite it being common among companies online because it doesn’t tend to generate revenue or trust. After that, be sure that you spend some extra time polishing your YouTube channel by -  optimizing your playlists, use sections, designing a banner, and more. A cleaner layout allows your viewers an easier time browsing through your channel.

A personalized video for sales will allow you to connect with an audience deeper than a bland email message and can provide a better way to pipeline your sales for your sales team, look up vidyard’s chrome extension as it is a free tool to use in creating one. Try researching into hiring a videographer to help you create video content, as you are getting an individual/crew to fully commit time making high-quality content!  Don’t forget that there are more outlets than YouTube for you to post your content!

Credits - Written By - Liz Moorehead - 6 top local business video tips for your 2020 marketing strategy

A Step-by-Step Guide to Better Videos

Do you want to start video marketing for your business, but limited in resources? 

Unsure if you have enough time and money to invest in a premium camera and video editing technicalities? 

It’s been proven by many businesses that there are affordable ways and steps you could take to still create quality video content on your own. Simply having a lower-priced video camera or latest smartphone is enough to get started. Here are some things you can do to get started on creating quality content while you are on a budget. Firstly, ensure that you have properly thought out a production plan to execute. The plan should involve a script to the video and the message you want to deliver should be identified early on. Don’t be afraid to be yourself on camera, the authenticity of your personality should garner you, customers. If you have someone else in your company that may be more charismatic, perhaps consider them to be in front of the camera instead. 

As you are explaining the product in the video, repeat the details a few times so that you can reinforce it into your viewers. The viewers don’t know as much about the product as you do, and they certainly would get bored hearing you just talking about all the specifications. It is much easier to just demonstrate or put the product into action. Chances are that even if you felt that the video content is amazing, not everyone will want to sit through the entirety of it. So how can you increase the chance your viewers will stay? Entice your viewers by promising something at the end such as a discount code to reward them for watching. A Call-To-Action should be presented to viewers at some point so that they can subscribe for more of your content or take a look at your business page, even if they don’t finish the video. 

And be sure to promote your video as much as you can. A great video won’t be good if you can’t capture an audience. You can start by adding an eye-catching title, adding relevant hashtags/keywords, and posting on all of the major social media platforms, and selecting the proper thumbnail to increase the chances of more viewers. 

Credits - Written By - Lauren Colman - How To Make A Video: A Step-by-Step Guide