Are you hoping to stand out a bit more with your video marketing tactics?

Hoping that you can find some tips to give your own business an edge?

In 2020, the pandemic has forced businesses to rethink their marketing tactics. Despite the sudden change in our landscape, here are six refreshing tips that should provide a boost to your company’s video marketing strategies.

Firstly, you want to be sure that you are familiarized with the 7 sales and marketing video types - 80%, Employee Bio’s, product/service, landing, bad fit, customer journey, and claims. It is not necessary to have an About Us video despite it being common among companies online because it doesn’t tend to generate revenue or trust. After that, be sure that you spend some extra time polishing your YouTube channel by - optimizing your playlists, use sections, designing a banner, and more. A cleaner layout allows your viewers an easier time browsing through your channel.

A personalized video for sales will allow you to connect with an audience deeper than a bland email message and can provide a better way to pipeline your sales for your sales team, look up vidyard’s chrome extension as it is a free tool to use in creating one. Try researching into hiring a videographer to help you create video content, as you are getting an individual/crew to fully commit time making high-quality content! Don’t forget that there are more outlets than YouTube for you to post your content!

Credits - Written By - Liz Moorehead - 6 top local business video tips for your 2020 marketing strategy