Fans want authentic videos, not polished pieces

Have you ever worked so hard on a video that looks amazing but doesn’t get a lot of views, and your video shot on a cell phone is your most watched content? I’ve had this happen to me before and it’s frustrating but also relieving. You don’t need high quality for engaging videos. Most people want relatable, organic, un-polished content that doesn’t look like a commercial. Viewers want to see something “real” and believe videos that come from their favorite influencers that are usually shot on cell phones.

So consider User Generated Content, Live Videos, Boomerangs, and Phone footage to get your message across to your audience. You don’t always have to use a DSLR or Cinema Camera to shoot your videos to get the results you want.