Are you a fellow digital marketer or business owner and are ready to add something new to your marketing strategy in the new year? If you haven’t included video already, video marketing is a strategy to consider. So how can incorporating video into your strategy help your business? We’ve got the answer for you along with key tips and guides to get you started.

Videos do exceedingly well in getting your message across in an entertaining and informative way. One of the main reasons marketers include video into their strategy is to promote their products or services. Approximately 97% of marketers state that videos help their customers understand more about their business, according to HubSpot, whether it’s through showcasing their products or telling their background story. Videos create an authentic connection between the brand and the consumer. Consumers also find videos useful, with 90% of them watching videos before making a purchasing decision, according to SocialMediaToday. If there’s another content medium to share what your business is doing to your consumers, then why not create it?

Now that you have some key statistics of using videos in digital marketing, let’s get into the types of videos to post. There are many variations of videos to create, however, the live video, interview-style, and animated video types have been proven successful to implement. Experiment with the videos you want to produce. Each video type, whether it’s informative or entertaining, helps the consumer understand who your business is. Remember to follow the guidelines on each social media platform as the video rules tend to differ. Videos are an accessible and convenient medium for marketers to produce and consumers to consume. Start creating your videos for your digital marketing strategy. Start anew with video.

Credit: Makenzie Walker Importance of Video in Digital Marketing