#1 - Know what type of video you are making. Before you even start producing, or even writing the script for your video, know exactly what feel you want to go for, based on your target audience and what message you are trying to get across. If you want a sleek, high quality video, you will have to raise your expectations for costs. But, if you want a more personal, folksy video, then you can certainly get away with lower production costs.
#2 - Plan, plan, plan. The saying: “Time is money” has never been more true than with video production. If you are renting equipment or hiring any actors, crew, etc., the longer you take to produce your video, the more expensive the final product will be. Try to shave off time with actual filming by making sure your actors are practiced and familiar with the material before you get any footage. Make sure you have a fairly strict schedule so no unexpected costs will sneak up on you.
#3 - Shoot locally. Many Hollywood films nowadays are shot in studios that increase the costs of production. Unless you actually need to film in a studio or specific location, shooting locally could lower transportation and location renting costs. Before filming, however, make sure you are actually able to film in the locations you want, to avoid any legal trouble.
#4 - Hire amateur talent. Professional actors and actresses can ramp up production costs, and are not always needed for lower budget videos. Use advertisements online to find someone locally or even someone within your own company who is familiar with your product or service.
#5 - Do things yourself. But only if you feel comfortable doing so. Especially if you are doing a more amateur video, you do not need to hire professional writers, camera operators, editors, etc. This point really only applies if you feel you can do a good job at any of the aspects of filmmaking. If your video requires only basic camera work and editing, do it yourself. Hire only crew in areas that you feel you are not component enough in.
#6 - Rent Equipment. Buying equipment takes a lot of money and isn’t always necessary. Unless you are going to be using the equipment consistently for video production, renting equipment is a more viable option for one-time productions. Rent locally if possible, as this can also lower costs.
