What do a viral challenge, a how-to video, and a promo all have in common? They all can attract and engage with your audience at different customer journey stages while related to your brand’s voice and mission. A video that is educational, inspirational, entertaining, informational, or engaging will give your business the opportunity to showcase your industry knowledge, company news, or your take on the latest trend. Navigate your video strategy using these five categories. In this clip from our video content course, we explain the components of the EIEIE method and how you can use the method for your video marketing.
8 Steps to Create a How-To Video
As small business owners and creatives, teaching your audience topics through how-to videos is a great option to keep your audience engaged in your business. Knowing what goes into making a how-to video can make you feel prepared when making these tutorials. You can also take these tips into making other types of videos! Producing these types of videos comes with a series of steps and tips to ultimately help you convey your message. Some key takeaways are to plan accordingly, make your tutorials short and concise, have good transitions, and have a certain video style that forms the overall mood and topic of the how-to video.
Credit: Written by Ryan McAfee How to Shoot a How-To Video