What do a viral challenge, a how-to video, and a promo all have in common? They all can attract and engage with your audience at different customer journey stages while related to your brand’s voice and mission. A video that is educational, inspirational, entertaining, informational, or engaging will give your business the opportunity to showcase your industry knowledge, company news, or your take on the latest trend. Navigate your video strategy using these five categories. In this clip from our video content course, we explain the components of the EIEIE method and how you can use the method for your video marketing.
Better Video Marketing Tactics To Attract Millennials And Gen Z
Does your target audience include Millennials and Generation Z?
What adjustments should you make to your video content for them?
More likely, you’ll realize that your target audience will involve customers born 1981-2000. Compared to the past, these two generations were mired with social media and digital technology growing up, making video marketing strategies crucial in capturing them for your business. Here are some ways you can connect better with these demographics in your customer base in your video content.
Start by considering having testimonial videos of your product’s success. One of the key things that these younger generations look for is authenticity and when they see that previous customers have enjoyed your products, it encourages them to have a longer look at your company. Of course, you might have to offer an incentive for them to put up a video of a product review, but it sends a positive message to your potential customers when they see others raving about their purchase.
Try incorporating animations into your video content. You are speaking to a target audience that likely grew up watching Cartoon Network and Nickelodeon and studies have shown that Millennials are 80% percent more likely to watch a video while researching for a product. Whether you opt for a testimonial, how-to, or product demonstration of your product/services, cartoons can help you better connect with these younger generations.
Credits - Digital Brew - Millennials And Video Marketing: How To Connect With Generation Y
A Step-by-Step Guide to Better Videos
Do you want to start video marketing for your business, but limited in resources?
Unsure if you have enough time and money to invest in a premium camera and video editing technicalities?
It’s been proven by many businesses that there are affordable ways and steps you could take to still create quality video content on your own. Simply having a lower-priced video camera or latest smartphone is enough to get started. Here are some things you can do to get started on creating quality content while you are on a budget. Firstly, ensure that you have properly thought out a production plan to execute. The plan should involve a script to the video and the message you want to deliver should be identified early on. Don’t be afraid to be yourself on camera, the authenticity of your personality should garner you, customers. If you have someone else in your company that may be more charismatic, perhaps consider them to be in front of the camera instead.
As you are explaining the product in the video, repeat the details a few times so that you can reinforce it into your viewers. The viewers don’t know as much about the product as you do, and they certainly would get bored hearing you just talking about all the specifications. It is much easier to just demonstrate or put the product into action. Chances are that even if you felt that the video content is amazing, not everyone will want to sit through the entirety of it. So how can you increase the chance your viewers will stay? Entice your viewers by promising something at the end such as a discount code to reward them for watching. A Call-To-Action should be presented to viewers at some point so that they can subscribe for more of your content or take a look at your business page, even if they don’t finish the video.
And be sure to promote your video as much as you can. A great video won’t be good if you can’t capture an audience. You can start by adding an eye-catching title, adding relevant hashtags/keywords, and posting on all of the major social media platforms, and selecting the proper thumbnail to increase the chances of more viewers.
Credits - Written By - Lauren Colman - How To Make A Video: A Step-by-Step Guide
Learn How to Shoot Videos With These Simple Tips
Are you a business owner who would like to learn about shooting a video? Or are you a photographer interested in shooting stock video? Well, to ease your transition, this article shows you six tips on learning how to shoot videos! Using a DSLR camera, you will be able to learn about frame rates, shutter speeds, and how to steady the camera with a video tripod. The article includes stock videos in each tip to guide you as you continue to practice shooting video.
Credit: Written by Paul McAniff 6 Tips for Still Photographers Learning to Shoot Video
8 Steps to Create a How-To Video
As small business owners and creatives, teaching your audience topics through how-to videos is a great option to keep your audience engaged in your business. Knowing what goes into making a how-to video can make you feel prepared when making these tutorials. You can also take these tips into making other types of videos! Producing these types of videos comes with a series of steps and tips to ultimately help you convey your message. Some key takeaways are to plan accordingly, make your tutorials short and concise, have good transitions, and have a certain video style that forms the overall mood and topic of the how-to video.
Credit: Written by Ryan McAfee How to Shoot a How-To Video