Do you want to start video marketing for your business, but limited in resources?

Unsure if you have enough time and money to invest in a premium camera and video editing technicalities?

It’s been proven by many businesses that there are affordable ways and steps you could take to still create quality video content on your own. Simply having a lower-priced video camera or latest smartphone is enough to get started. Here are some things you can do to get started on creating quality content while you are on a budget. Firstly, ensure that you have properly thought out a production plan to execute. The plan should involve a script to the video and the message you want to deliver should be identified early on. Don’t be afraid to be yourself on camera, the authenticity of your personality should garner you, customers. If you have someone else in your company that may be more charismatic, perhaps consider them to be in front of the camera instead.

As you are explaining the product in the video, repeat the details a few times so that you can reinforce it into your viewers. The viewers don’t know as much about the product as you do, and they certainly would get bored hearing you just talking about all the specifications. It is much easier to just demonstrate or put the product into action. Chances are that even if you felt that the video content is amazing, not everyone will want to sit through the entirety of it. So how can you increase the chance your viewers will stay? Entice your viewers by promising something at the end such as a discount code to reward them for watching. A Call-To-Action should be presented to viewers at some point so that they can subscribe for more of your content or take a look at your business page, even if they don’t finish the video.

And be sure to promote your video as much as you can. A great video won’t be good if you can’t capture an audience. You can start by adding an eye-catching title, adding relevant hashtags/keywords, and posting on all of the major social media platforms, and selecting the proper thumbnail to increase the chances of more viewers.

Credits - Written By - Lauren Colman - How To Make A Video: A Step-by-Step Guide