Boost Your Video Marketing With These Tips from Millennials and Gen Zers

Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.

It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.

As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.

Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing

Know the Reason why Millennials Love Watching Videos

Does your target market feature Millenials? Are you wondering how to reach them through video marketing? The methods and strategies of marketing have drastically improved in a way that strives to understand the customer on a personalized buying journey. If your target market features Generation Y or Millennials, you’ll want to understand why they are so attached to videos, and how you as a small business owner or creative, can leverage this knowledge for your own video content strategy.

Before you start to create engaging content for millennials, you’ll need to understand their purchasing behavior and why fellow marketers are targeting this generation. Members of the younger generation are watching more videos through streaming services and social media. According to this article, millennials spend at least one hour a day watching videos. About 84% of millennials follow brands on Facebook, and they are more likely to purchase a product after watching a video than someone born in a later generation, according to a Mashable article. Adjust your current marketing strategy and feature your company’s products and services on platforms your target market will be on. Be wary about how your content is portrayed to young people. As millennials are people who have grown up in the digital boom, they are used to avoiding advertisements that are inauthentic.

Overall, if you want to reach a millennial who loves watching videos and sharing them with their network, you’re going to want to create authentic, thought-provoking, engaging videos that demonstrate your products and services and company well. They want to be entertained and informed! For more tips on how to target and understand millennials, the article has more interesting facts and statistics below!

Credit: Written by Shaq Abboud Why Are Millennials So Attracted To Video Marketing?

Better Video Marketing Tactics To Attract Millennials And Gen Z

Does your target audience include Millennials and Generation Z?

What adjustments should you make to your video content for them?

More likely, you’ll realize that your target audience will involve customers born 1981-2000. Compared to the past, these two generations were mired with social media and digital technology growing up, making video marketing strategies crucial in capturing them for your business. Here are some ways you can connect better with these demographics in your customer base in your video content. 

Start by considering having testimonial videos of your product’s success. One of the key things that these younger generations look for is authenticity and when they see that previous customers have enjoyed your products, it encourages them to have a longer look at your company. Of course, you might have to offer an incentive for them to put up a video of a product review, but it sends a positive message to your potential customers when they see others raving about their purchase. 

Try incorporating animations into your video content. You are speaking to a target audience that likely grew up watching Cartoon Network and Nickelodeon and studies have shown that Millennials are 80% percent more likely to watch a video while researching for a product. Whether you opt for a testimonial, how-to, or product demonstration of your product/services, cartoons can help you better connect with these younger generations. 

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