Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.

It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.

As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.

Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing