Why invest in video content

Do you know why it's important to invest in video content? If so, check out our latest post!!

In this video, you'll learn why it's important to invest in video content for your business, brand, and company.

Video content is everywhere, and if you don't invest in it now, you're falling behind from your competitors and the rest of the world. I know this after years of working with top brands like Spotify, Sony, and Redbull and using that experience to help start-ups and small businesses scale and increase sales by 10x in a few months.

Video content has helped millions of people, businesses, and people reach a global audience and those eyeballs can be on your business. So stop waiting and make some videos!If you stick around until the end of this video, you'll learn everything you need to know about content so you can have the confidence to create videos to build your business, brand, and company.

If you want to learn more about how video content can grow your brand online, click the link in the comments below.

#videomarketing #whyinvestvideocontent #videosforbusiness

Use video marketing to boost your industry thought leadership

Are you a marketing executive and are struggling to share your knowledge with your audience? Do you have hopes to become a thought leader in your industry? While there are many forms of content to use to become a knowledgeable leader in information about your industry, video marketing is a surefire way to create thought leadership for your brand.

If you’re looking to improve your reputation, increase sales, and increase your customer’s trust in your brand, then video marketing can help accomplish your goals. Videos are a very accessible, versatile, and shareable content medium that allows you to share engaging, informational, and educational content to your audience. Videos are present on landing pages, email newsletters, blogs, and social media: allowing you more opportunity to reach and engage with your audience.

When it comes to the content in the video, create videos that engage your audience and showcases your knowledge and expertise such as subject matter expert interviews, discussions, presentations, and vlogs. Now that you have an idea of what type of videos you need to create to become a trustworthy authority figure in your field, create a comprehensive marketing strategy that contains relevant video topics, a consistent content schedule, knowledge of when, where, and how to post based on the platform and target audience.

Credit: Written by Torrey Tayenkaya How to Use Video Marketing to Become an Industry Thought Leader

Create bite-sized short videos for your content strategy

Are you a business owner or creative and want to try a new trend for your content strategy? Looking to increase the engagement of your videos? Video marketing is a vital tool to your content strategy, so trying new techniques and trends to increase your engagement and business goals opens your company up for more growth opportunities. If your videos tend to be on the long side, find out how short videos can also fit in your video marketing strategy.

Short-form videos last up to 30 seconds, 2 minutes, or 10 minutes, but it mostly depends on the platform. Generally, shorter videos are better as it is more concentrated on one concept. This is a content medium on the major platforms, including YouTube Shorts, TikTok, and Instagram Reels, and targets consumers who watch short-form videos as their source of news and entertainment. Shorter videos are very beneficial as they can boost your Google search ranking, increase your viewer’s time on your website, and increase open rates in email newsletters when “video” is in the subject line.

The type of content to put in your short video is unlimited. Your short videos will need to be creative and concise to capture your audience’s attention in a short time frame. To help stay on track, write down the main points you want to talk about in your video. Some ideas for short-form content are product demonstrations, behind-the-scenes clips, customer testimonials, promotions, and live-streaming videos. As technology increases, so does the accessibility of video production. Feel free to use your phone or a camera to record your video, following any video guidelines the platforms have before uploading. Once the video has been on social media for a while, check your video goals and continue to monitor how other brands are conquering short-form videos to use to your advantage.

Credit: Pamela Kock How You Can Add Short-Form Video to Your Content Strategy

Video marketing trends for 2021

Analyzing and monitoring trends is an essential component of your video marketing strategy. As more companies are using videos for their business strategy and more viewers are watching videos, the strategies and aspects of video have changed over time. Let’s review popular video marketing trends to implement for your audience.

Stories are everything on social media. Limited timed stories are a trending feature on social media as they are usually done at the moment and show more authenticity to your audience. This feature is a great opportunity to advertise your products or answer frequently asked questions.

One of the platforms with a story feature is Instagram. Instagram has over 500 million active users a day, and 250 million users use the story feature on the app, while 65% of marketers plan to use the feature in 2021, according to Wyzowl. Plan on also uploading videos on IGTV, as this feature is becoming popular. Another popular app with a high engagement rate of 52.1%, according to CloutMeter, is TikTok. TikTok thrives on its short videos. It is the app to monitor future trends and connect with consumers on the app.

If your business is in the B2B market, videos also have a strong impact as many B2B customers watch authentic videos before making a purchasing decision. According to Animoto, 58% of consumers look at a brand’s social media profile before going on the website to find more information. Make sure the social media platforms are up to date with current content about your business. On LinkedIn, videos showcase your company and products to your network. Aim to have your video length be on the short side and capture your audience’s attention in the first three seconds. Videos are such a versatile piece of content, so create original and entertaining videos for your audience.

Credit: Written by Ivana Vnučec 6 Video Marketing Trends for 2021

Investing in video content is essential for your success. Find out why.

So you know that video is constantly present in our personal lives, but do you also know that video works well in your business too? Video is a powerful engagement tool that when implemented in a marketing strategy can help reach any goals your business may have. It’s accessibility due to technological advancements have made it more possible for companies to train employees, hold meetings, and educate and entertain consumers. Include video in your marketing strategy, using these reasons to guide your decision.  

For hiring businesses, video is an excellent source to train your new employees without spending a huge sum of money for extensive training programs. Help your employees retain information by creating interactive videos that compliments every employee’s learning style. There’s no need to change the entire video when updating the video. You can make a few changes, while allowing your viewers to replay the video at any time. Businesses have shifted and adapted to using online formats to navigate the changes of the lack of workplace environment surrounding the pandemic. Video is one method that draws consumers in to make a purchase. Provide virtual alternatives to physical events and meetings so that your clients and potential consumers stay connected with your business.

Viewers’ preferences shift as technology increases and different types of content becomes preferable. Whether you choose short-form or long-form content create videos with your target audience and goals in mind. Short-form content is great when you want to engage with your audience in a span of 15-60 seconds. Long-form content works well with interviews, educational videos, how-to videos, and demonstrations. A longer video gives you the opportunity to share your brand story and explain any products services without feeling like you are short for time. Improve how you approach your long-form and short-form content in your marketing strategy to increase brand awareness and engagement.

You don’t necessarily have to start from scratch to create a video. Your written content is the foundation for your video. Your viewers will retain more of what was said in the video than what was read in the written content. Use any old blog posts, scripts from interviews, and guides as inspiration for your next video. Make your video appear where your target audience is. That means placing videos in your email newsletter, social media platforms, and website. Analyze the results from the video to make sure you’ve targeted your audience, then refine your strategy for the next campaign. Overall, video connects your customers to you. Add, adapt and analyze your marketing strategy with videos as your investment.

Credit: Luke Fitzpatrick 7 Reasons To Invest In Video Content In 2020

What's Trending For Video Marketing in 2021?

Video continues to be the content medium used in industries ranging from insurance firms to charities. As video continues to be rampant with consumption in 2021, it is time to monitor which video marketing trends will be present this year.

Social media platforms continue to offer new features to their platforms. LinkedIn introduced two new features added at the end of 2020 to join the channels with prominent social video and live-streaming abilities. Strategize how using LinkedIn Stories and LinkedIn Live can help your professional videos. Increased social media use calls for more opportunities to appeal to your audience. With most users using multiple platforms to communicate with others, your company should also branch out onto the social media platforms and create content that reflects your brand and product offering in different video formats and aspect ratios.

Regarding your video creation process, expect to see more industries adapting and improving the work from home video content approach with podcasts, Zoom calls, and live events. Adaptation is key, and if you’re struggling with how to inform your consumers about a product or service, then incorporate explainer videos into your video marketing. According to Google, about 70% of viewers watch YouTube videos to assist in a problem they have. Use explainer videos to guide your audience to make the right decision for them. Continue to test and monitor these trends while promoting valuable and relatable content.

Credit: The Animation Guys 2021 Video Marketing Trends To Look Out For

Boost Your Video Marketing With These Tips from Millennials and Gen Zers

Are Millennials and Gen Z a part of your target audience? Do you want to be sure your content is relatable to those generations? The new generation’s buying process has made it possible for marketers to analyze video marketing trends from understanding video’s popularity within the demographic. If you’re looking to grow your brand with the younger demographic, review these video marketing takeaways to implement your video marketing strategy.

It’s understandable why video is more popular to watch than written content on mobile devices. Since mobile devices have smaller screens, videos prove to be the preferable option to produce engaging or educational content. Video is also doing exceedingly well on social media. Most millennials and Gen Zers are on mobile devices coursing through popular social media platforms such as TikTok, with 1 million views watch in its first year. There are also 8 billion daily video views on Facebook, according to OptinMonster. With the number of videos watched daily in the billions, it makes sense why about 40% of millennials trust videos. As you add videos to your content marketing strategy, monitor and explore the popularity over time of the old and new platforms and features. Build your audience on multiple channels, not on one channel for short-term potential popularity.

As a small business owner and creative, you want to connect with your audience through authentic storytelling. It’s not completely necessary to hire a production company or strive for high production quality. Focus on creating videos that offer value for your audience and are short and engaging. For more takeaways, click the link in the article below.

Credit: Written by Jared Atchison Lessons From Millennials and Gen Zers on Video Marketing

Overcome these Challenges to Succeed in Video Marketing

Video marketing is a powerful strategy that, when done well, can set your business on the path to accomplishing your goals, such as increasing brand awareness or improving SEO. While the benefits of video marketing are always something to look forward to, especially for any business starting with video marketing, there may be challenges along the way. Are you currently experiencing some challenges in your video marketing and need some guidance? In this article, we’ll highlight the challenges small businesses may face when working with video marketing from the planning stage to the analysis stage.

The planning stage is what sets the course for the whole video creation process. Not planning well can leave your viewers feeling confused about what the video’s objective was. Keep your target audience in mind when creating videos, what you want to say, and how you want your message conveyed. Once you’ve identified what pain point or question you are going to solve and decided what type of video (tutorial, interviews, how-to’s, etc.) you’re going to use, write a list of talking points to say during the video. Videos play a major role in connecting your business with your viewers, and talking without a script can create the impact of having a genuine conversation with your viewers. In your list of talking points, please include a sentence or question to keep your audience’s interest. Your opening hook will capture and draw your audience in, but your main message should be valuable and tell a story that either entertains, inspires, or informs them.

Don’t forget to include any part of your branding in your video! A logo at the bottom corner and a CTA lets viewers know who your company is and where to find more information about your company. A CTA isn’t the only thing to include in your videos. To help your video’s SEO, add a target keyword in the title and meta description. Also, share the video on the social media platforms your consumers frequent, include your video in your website and email newsletter, and invest in paid ads for maximum reach. A video marketing strategy must include analyzing the performance of your video. Reviewing what worked and what didn’t will help prepare you for your next video.

Credit: Written by Susan Friesen 9 Video Marketing Challenges & How to Solve Them

Need More Reasons to Implement Video Advertising? Read This.

What are the key reasons for utilizing video advertising in your business? Still wondering what your return on investment is if you were to invest in video advertising? Continue reading because our article has nine reasons for how using video advertising is beneficial for your business.

If you’re a business owner, you understand how important it is to reach your target market. If you haven’t been using video to advertise your business, you may be wondering what results using video marketing may have. For starters, your video has the potential to be shared and viewed across multiple platforms and potential customers, especially on mobile devices. With video being the main medium to absorb content, the viewers that see your videos can turn into your customers.

While using video is an excellent way to promote your products and services in your company, it is also a great idea to use videos to inform or share stories to viewers about what your company, industry, or certain products are about. Using this video this way is a great opportunity to demonstrate your knowledge of terms in your industry or answering any questions potential customers may have.

According to the article, 92% of B2B prospects watch videos, and around ⅓ of online shoppers purchase a product after viewing a product video. Another reason you should continue and start adding videos to the type of content you upload is that adding a video to your product will show a 35% increase the chance a potential customer buys your product. Uploading videos can also help with your SEO.

Once you add videos to your choice of content, you will see the difference in how it performs among your other forms of content. So start creating your story in your video and grab the attention of your future consumers!

Credit: Steve Day The 9 Key Advantages to Video Advertising

Best Videos for a Business to Increase Sales, Traffic, and Leads

If you want your business to grow and evolve, then it’s a very good idea to up your marketing game. Professional video content production might very well be what you need here. With the right video content company and high-quality videos, you will have no problem generating leads and sales very fast. It all comes down to having the best video content ideas and understanding what type of video caters to the needs of your customers. With that in mind, here are some things to take into consideration. 

Product videos

Creating a product video should be a part of every video content strategy. The reason for that is quite simple, you want content that showcases your products and services and informs your customer base. Product videos need to show how a product works, the benefits provided and so on. It’s also an excellent idea to use product update videos to show what new features and changes are brought via updates. You must take into account video length and the production costs here.

Explainer videos

As the name suggests, these videos are designed to educate people about solving a problem. Most explainer videos tend to be short, but you can also make them long depending on the topic. Ideally you want an explainer video that brings in value for years to come. These are videos you can create with animation, motion graphics, images, and live action footage – whatever is needed to get the message explained properly.

Onboarding videos

When you are hiring new people, it’s important to offer them a good insight into what your business can offer them. These videos can offer a bit of training, and you can let the employee know about his duties, benefits and other relevant information. You can focus less on quality and more on information since the public won’t see this, so don’t worry about spending a lot of money on production.  Just make sure the picture is clear, sound is audible, and the employee understands what you’re trying to say. But if you want to be a little extra, hire a video content maker that can capture everything professionally.

Internal training videos

Once an employee sees onboarding videos, he can go into the internal training videos. These are very in-depth videos focused on the idea of offering employees a way to know the company rules, mission, tools they can use, departments, and so on. You can split all the information into 10-minute videos so it isn’t too boring for employees. A full training session should have at least 10-20 videos, so it can take up to 3 hours to complete.

Testimonial videos

Let’s face it, people won’t buy from a company unless they know others were satisfied. That’s why testimonial videos are important, because they showcase your customers and their experience. If someone sees that others bought from you and they were happy, the chances of them coming to you and ordering something will be a lot higher. Testimonial videos are short, usually 5 minutes or less. And yes, they have to be genuine, not scripted.

Promotional video

The purpose of the video is to promote an event, a product launch, something new related to your business. Within the video you want to share an overview of what you are promoting, and you also need a call to action. This is one of the different types of video content you can create, and it’s important, especially if you launch a new service or bring in something new to the market.

Company culture videos

These are not very common, but nowadays more and more companies have started to use this kind of video. It helps humanize your business and show potential employees the current work environment. The idea here is that you want to be truthful and genuine.

Social videos

Social media video marketing is strong, and that’s because videos offer a great way to showcase your offer to customers. You want to use the right social media video marketing strategy and create content that your customers really want. Social videos can be informative, they can bring brand awareness, or they can just showcase the fun side of your business. Also, they can work for a variety of social sites like Twitter, Facebook, Instagram and many others. The thing to note with social video marketing is that these videos need to be short. People rarely watch long videos on social media. That’s why these videos need to be less than 2 minutes, even less than a minute if possible.  And be platform specific, so study each social media network and see what’s popular and what formats are trending, therefore, you can create a plan on what type of videos to create.

Sales presentation

A sales presentation can be pre-recorded, and it can show customers the true value of your business. It can be educational, but it will also have a call to action to show customers that yes, the product/service you are promoting is bringing in a very good value. The sales presentation should be up to 3 minutes if possible, maybe even less. These are meant for small audiences, so you want them to be engaging, personal and powerful.  

Live Streams

Why do you need live streams? The reason is simple, live streaming content gives you amazing engagement rates. You can share big announcements, ask for feedback, conduct a seminar or host a webinar. There are lots of live stream content types that you can check out, and the experience will be an extraordinary one. Just make sure that your setup is professional and you are actually offering viewers high-quality content to enjoy. You can make the live stream 5 minutes long, or you can make it 5 hours long if you want. The idea is to figure out what works for you and just go from there.

One thing is sure, we recommend you to take your time and study these types of videos to see what works for you. It’s crucial to find the right video production agency and work closely with them to create amazing, appealing videos.  Explore locally, and if you’re in LA, find the best video production company in Los Angeles through online searches and asking other brands. The quality of your videos is just as important as your company’s message. You can’t bring in lots of customers if you don’t provide a great sales message or video. That’s why you need just about all kinds of video content like the ones presented above. Avoid rushing, and instead plan your videos to make a statement and a huge impact. You will be thrilled with the return on investment when that happens!