Are you a marketing executive and are struggling to share your knowledge with your audience? Do you have hopes to become a thought leader in your industry? While there are many forms of content to use to become a knowledgeable leader in information about your industry, video marketing is a surefire way to create thought leadership for your brand.

If you’re looking to improve your reputation, increase sales, and increase your customer’s trust in your brand, then video marketing can help accomplish your goals. Videos are a very accessible, versatile, and shareable content medium that allows you to share engaging, informational, and educational content to your audience. Videos are present on landing pages, email newsletters, blogs, and social media: allowing you more opportunity to reach and engage with your audience.

When it comes to the content in the video, create videos that engage your audience and showcases your knowledge and expertise such as subject matter expert interviews, discussions, presentations, and vlogs. Now that you have an idea of what type of videos you need to create to become a trustworthy authority figure in your field, create a comprehensive marketing strategy that contains relevant video topics, a consistent content schedule, knowledge of when, where, and how to post based on the platform and target audience.

Credit: Written by Torrey Tayenkaya How to Use Video Marketing to Become an Industry Thought Leader