Analyzing and monitoring trends is an essential component of your video marketing strategy. As more companies are using videos for their business strategy and more viewers are watching videos, the strategies and aspects of video have changed over time. Let’s review popular video marketing trends to implement for your audience.
Stories are everything on social media. Limited timed stories are a trending feature on social media as they are usually done at the moment and show more authenticity to your audience. This feature is a great opportunity to advertise your products or answer frequently asked questions.
One of the platforms with a story feature is Instagram. Instagram has over 500 million active users a day, and 250 million users use the story feature on the app, while 65% of marketers plan to use the feature in 2021, according to Wyzowl. Plan on also uploading videos on IGTV, as this feature is becoming popular. Another popular app with a high engagement rate of 52.1%, according to CloutMeter, is TikTok. TikTok thrives on its short videos. It is the app to monitor future trends and connect with consumers on the app.
If your business is in the B2B market, videos also have a strong impact as many B2B customers watch authentic videos before making a purchasing decision. According to Animoto, 58% of consumers look at a brand’s social media profile before going on the website to find more information. Make sure the social media platforms are up to date with current content about your business. On LinkedIn, videos showcase your company and products to your network. Aim to have your video length be on the short side and capture your audience’s attention in the first three seconds. Videos are such a versatile piece of content, so create original and entertaining videos for your audience.
Credit: Written by Ivana Vnučec 6 Video Marketing Trends for 2021