Video marketing trends for 2021

Analyzing and monitoring trends is an essential component of your video marketing strategy. As more companies are using videos for their business strategy and more viewers are watching videos, the strategies and aspects of video have changed over time. Let’s review popular video marketing trends to implement for your audience.

Stories are everything on social media. Limited timed stories are a trending feature on social media as they are usually done at the moment and show more authenticity to your audience. This feature is a great opportunity to advertise your products or answer frequently asked questions.

One of the platforms with a story feature is Instagram. Instagram has over 500 million active users a day, and 250 million users use the story feature on the app, while 65% of marketers plan to use the feature in 2021, according to Wyzowl. Plan on also uploading videos on IGTV, as this feature is becoming popular. Another popular app with a high engagement rate of 52.1%, according to CloutMeter, is TikTok. TikTok thrives on its short videos. It is the app to monitor future trends and connect with consumers on the app.

If your business is in the B2B market, videos also have a strong impact as many B2B customers watch authentic videos before making a purchasing decision. According to Animoto, 58% of consumers look at a brand’s social media profile before going on the website to find more information. Make sure the social media platforms are up to date with current content about your business. On LinkedIn, videos showcase your company and products to your network. Aim to have your video length be on the short side and capture your audience’s attention in the first three seconds. Videos are such a versatile piece of content, so create original and entertaining videos for your audience.

Credit: Written by Ivana Vnučec 6 Video Marketing Trends for 2021

Video Marketing on Instagram: Reasons Will Convince You

Instagram is a platform that many people, business owners, and creatives alike, can utilize to increase their brand equity on the platform. Is your Instagram lacking videos that showcase you and your company? Curious what the outcome may be if you decide to upload a video? Video marketing is vital to include in your strategy, especially on a photo and video display platform like Instagram, and here are reasons why you need videos hosted on Instagram.

Your social media presence is very important to maintain. Instagram is the platform to help you and your company get the awareness you desire! According to Facebook, users spend about 20% of their time on the Explore tab on Instagram. That is a considerable amount of time and shows that users are looking for new content and brands to engage with. This is also a great opportunity to make your videos seen on the Explore tab. Consumers are even more likely to browse a company’s social media accounts, with 32% of them viewing social media before viewing their website, in an Animoto survey.

Videos are also seen as a favorable form of content for consumers as they tend to purchase more products or services from brands after watching a video on social media over a photo, text, or link. They are an excellent alternative for those who don’t have a lot of photos on their feed as it showcases more of their offerings to viewers. To increase your reach on your videos, include relevant hashtags, geolocation, or tagging others in your caption. Don’t just stop at posting videos on your feed! Try uploading a video to Instagram Stories, video ads, or IGTV! 47% of viewers enjoy watching Instagram Stories ads, and 70% watched a branded IGTV video, according to an Animoto survey. Include Instagram to your video marketing strategy and seek the opportunity for your business needs.

Credit: Written by: Becky Brooks 5 Reasons to Use Video Marketing on Instagram

Here’s How You Should Upload Your Instagram Images and Videos with these Dimensions

Want polished, sleek photos and videos to be posted on your Instagram personal and business profile? Ensuring the videos and images you post to your feed are formatted correctly to the right type of format is essential when branding yourself and your business. With the platform doing constant updates to their sizes and resolution, you’ll want to know what the most up to date specs are. Instagram has many areas in which you can post to, and each has its specific resolution sizes that are needed to know. This article goes over the dimension sizes and recommendations for each photo, graphics, videos, ad sizes, IGTV videos, Instagram Stories, and the cover sizes for Instagram Stories and IGTV. For example, the IG ad format and specifications are aspect ratios 1:1, 1.9:1, & 4:5 for square, landscape, and portrait images, respectively. You will also know how to crop your images based on what version you have and the basic video specifications, such as the file size, video and caption length, dimensions, and file format. Once you’ve optimized your image and video dimensions, you are all set to post!

Credit: Written by Louise Myers What’s the Best Instagram Image Size 2020? Complete Guide