Update your video marketing with these tips

Video is an active force in our current lives. If you upload videos onto your website, email newsletter, and social media, do you know if your type of video is trending? What types of video content is popular in 2021? Let’s view which video types you should consider for your business.

Video marketing works to connect your customers and viewers through all sorts of educational, informative, and entertaining content. Your company should have videos about your brand story, product demos, testimonials, and employee training. Now, how you talk about the type of content can be expressed through multiple types of video content such as YouTube shorts, IGTV or TikTok videos for how-to videos, live streaming to further connect with your audience, and 360º video for a truly unique experience.

Videos are an opportunity for your company to improve SEO, increase conversion rates and brand awareness. Viewers retain more information on video than other forms of content, which can help them make buying decisions. Whether you’re creating videos to promote your brand, product, or service, try your hand with these types of videos to boost your marketing strategy.

Written by: Kathi Fuhrman 2021 VIDEO MARKETING TIPS

Video Marketing on Instagram: Reasons Will Convince You

Instagram is a platform that many people, business owners, and creatives alike, can utilize to increase their brand equity on the platform. Is your Instagram lacking videos that showcase you and your company? Curious what the outcome may be if you decide to upload a video? Video marketing is vital to include in your strategy, especially on a photo and video display platform like Instagram, and here are reasons why you need videos hosted on Instagram.

Your social media presence is very important to maintain. Instagram is the platform to help you and your company get the awareness you desire! According to Facebook, users spend about 20% of their time on the Explore tab on Instagram. That is a considerable amount of time and shows that users are looking for new content and brands to engage with. This is also a great opportunity to make your videos seen on the Explore tab. Consumers are even more likely to browse a company’s social media accounts, with 32% of them viewing social media before viewing their website, in an Animoto survey.

Videos are also seen as a favorable form of content for consumers as they tend to purchase more products or services from brands after watching a video on social media over a photo, text, or link. They are an excellent alternative for those who don’t have a lot of photos on their feed as it showcases more of their offerings to viewers. To increase your reach on your videos, include relevant hashtags, geolocation, or tagging others in your caption. Don’t just stop at posting videos on your feed! Try uploading a video to Instagram Stories, video ads, or IGTV! 47% of viewers enjoy watching Instagram Stories ads, and 70% watched a branded IGTV video, according to an Animoto survey. Include Instagram to your video marketing strategy and seek the opportunity for your business needs.

Credit: Written by: Becky Brooks 5 Reasons to Use Video Marketing on Instagram

Video Uploading Tips: Instagram Edition

New to posting videos on Instagram? Looking for video uploading rules or strategies to implement so your videos don’t look cut off in your profile? Don’t worry! We’ve got you covered with our video that goes into the basic tips into uploading videos on Instagram. We explain the certain aspect ratios, resolution sizes, as well as the recommended device needed to upload videos onto the platform. Know all the components of uploading to Instagram, and soon your videos will be IG ready!

Instagram is probably one of, if not the most confusing platforms to upload videos to. With what seems like a million different aspect ratios and rules, it can be overwhelming. That’s why we’re here to provide you with the basics and have you racking up views and likes in no time.

First of all, there are two types of videos on Instagram: regular videos, which are under 60 seconds, and IGTV videos, which are over 60 seconds. Each of the two types of videos has two aspect ratios. Regular videos can have aspect ratios of either 1.9:1 or 4:5, while IGTV can have videos with aspect ratios of either 16:9 or 9:16. IGTV videos, on top of being over 60 seconds in length, have to be both an MP4 file and under a 3.6 GB file size.

IGTV videos, similar to YouTube, have thumbnails, which is a picture that users see before viewing the video. These thumbnails have a totally different aspect ratio of 1:1.55. The minimum resolution of them can be 492 x 792 pixels, but Instagram recommends a resolution of 1240 x 1920 pixels.

While Instagram can be used on both mobile devices and computers, it is very limited on computers. The only videos you can upload from computers are IGTV videos, not regular videos. Keep this in mind when you need to upload regular videos. 

Lastly, you can connect your Instagram and Facebook accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages. 

Here’s How You Should Upload Your Instagram Images and Videos with these Dimensions

Want polished, sleek photos and videos to be posted on your Instagram personal and business profile? Ensuring the videos and images you post to your feed are formatted correctly to the right type of format is essential when branding yourself and your business. With the platform doing constant updates to their sizes and resolution, you’ll want to know what the most up to date specs are. Instagram has many areas in which you can post to, and each has its specific resolution sizes that are needed to know. This article goes over the dimension sizes and recommendations for each photo, graphics, videos, ad sizes, IGTV videos, Instagram Stories, and the cover sizes for Instagram Stories and IGTV. For example, the IG ad format and specifications are aspect ratios 1:1, 1.9:1, & 4:5 for square, landscape, and portrait images, respectively. You will also know how to crop your images based on what version you have and the basic video specifications, such as the file size, video and caption length, dimensions, and file format. Once you’ve optimized your image and video dimensions, you are all set to post!

Credit: Written by Louise Myers What’s the Best Instagram Image Size 2020? Complete Guide