What do you know about the video settings that affect your image quality and size of your video? Not much? Well, for starters, the resolution affects the overall quality of your videos. The more pixels you have, the higher the quality. The aspect ratio also determines the quality and size of your video when uploaded. When you’re ready to upload, you’ll need to choose a file type that is compatible with your needs. In this clip from our video content course, we go over the specific video settings you need to know when preparing your video for distribution.
How to Upload Videos to Facebook
Facebook videos are known for reaching a large number of people. So why not create your own video and upload it to your Facebook page or profile? Don’t know how? Stay tuned, we’ve got an incredible guide that offers tips and information surrounding uploading videos onto the platform. This video touches on uploading on Instagram through Facebook and on the available aspect ratios, file sizes, and maximum run time you should know to post effectively on the platform!
When it comes to uploading videos to social media platforms, Facebook is certainly on the easier side. However, there are still a few pointers that will help you boost your efficiency and effectiveness when uploading. That’s exactly what we’re here to help you with.
Videos are uploaded alongside a post, which will be a description of your video, company, etc to pull users into watching your video.
Unlike Instagram, Facebook is fully available on both computers and mobile devices, and the process of uploading videos is the same on both platforms.
Facebook videos have multiple technical requirements. They should be MP4 files, under a file size of 10GB and a run time of 240 minutes, or 4 hours. They also should be ideally a resolution of 1080P, for videos with aspect ratios of 16:9.
There are 3 aspect ratios available for Facebook videos: 16:9, or “landscape”, 1:1, or “square” and 9:16, or portrait. Both native Facebook videos and ads use all 3 of these aspect ratios. Collections ads, however, only use 16:9 and 1:1, and carousel ads use only 1:1.
Lastly, you can connect your Facebook and Instagram accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages.
Video Uploading Tips: Instagram Edition
New to posting videos on Instagram? Looking for video uploading rules or strategies to implement so your videos don’t look cut off in your profile? Don’t worry! We’ve got you covered with our video that goes into the basic tips into uploading videos on Instagram. We explain the certain aspect ratios, resolution sizes, as well as the recommended device needed to upload videos onto the platform. Know all the components of uploading to Instagram, and soon your videos will be IG ready!
Instagram is probably one of, if not the most confusing platforms to upload videos to. With what seems like a million different aspect ratios and rules, it can be overwhelming. That’s why we’re here to provide you with the basics and have you racking up views and likes in no time.
First of all, there are two types of videos on Instagram: regular videos, which are under 60 seconds, and IGTV videos, which are over 60 seconds. Each of the two types of videos has two aspect ratios. Regular videos can have aspect ratios of either 1.9:1 or 4:5, while IGTV can have videos with aspect ratios of either 16:9 or 9:16. IGTV videos, on top of being over 60 seconds in length, have to be both an MP4 file and under a 3.6 GB file size.
IGTV videos, similar to YouTube, have thumbnails, which is a picture that users see before viewing the video. These thumbnails have a totally different aspect ratio of 1:1.55. The minimum resolution of them can be 492 x 792 pixels, but Instagram recommends a resolution of 1240 x 1920 pixels.
While Instagram can be used on both mobile devices and computers, it is very limited on computers. The only videos you can upload from computers are IGTV videos, not regular videos. Keep this in mind when you need to upload regular videos.
Lastly, you can connect your Instagram and Facebook accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages.
Modify Your Social Media Videos To Fit On All Platforms
Make platform specific videos, not just one video for all channels.
Have you ever seen a video online that’s been uploaded to all social media platforms, but is the same video across the board? It’s suddenly cut off at 1-minute on Instagram, it isn’t formatted correctly for vertical, or doesn’t have a proper endscreen on YouTube.
You should know how videos should be properly edited and uploaded for each platform to optimize your engagement and traffic. Know the aspect ratios, customize thumbnails, study optimal lengths, and read up on the best specifications for each platform.
And remember our CTA, that’s always important.
Essential Smartphone Apps to Edit Any File
Editing on the go? Need to tweak something, but don’t have the appropriate app to edit or view the file? No need to feel limited and restrained to your laptop or desktop. Whether you need to edit files, images, audio, or videos, if you have the app version or substitute for the website or desktop software, you should edit the file. This article shows apps suitable for editing Microsoft Office files, PDFs, audio, images, and videos for Android and iOS devices. If you have built-in apps such as Photos for iOS and Google Photos for Android, it’s easy to use those apps for your editing tasks, but they may not provide all the tools you need. The article also lists the top options for each editing task, for those wanting a simple editing app or those that require more advanced options such as annotating, warping objects, and adding filters for videos. Some apps mentioned in the article are Microsoft Office mobile, Keynote, Google Docs/Drive for word files, Xodo for PDFs, WavePad Audio Editor for audio, Adobe Photoshop Fix for images, and Adobe Premiere Clip for videos. The article also explains which apps may not be available for Android or iOS and which apps are free or are not.
Credit: David Nield How to Edit Nearly Any File on Your Phone or Tablet
Comprehensive Twitter Image Sizes Guideline
Do you have the right Twitter image sizes? This article mentions the updates made to the platform and shows the differences between them by showing graphics as examples. It covers the images sizes for the Twitter avatar/profile picture, header/banner, tweet, and linked images. The article also lists the sizes and the author’s recommendations for promoted tweets (ads), summary cards, and which file sizes and types you can post on Twitter. The author also describes how to create Twitter cards and moments, and post on mobile to accommodate your audience. Some key takeaways are making your profile picture at a 1:1 aspect ratio at 400x400 pixels, banner sizes are at a 3:1 aspect ratio at 1500x500 pixels, tweeted images are at an aspect ratio 16:9 at a minimum of 600x335 pixels, previewed link images are at an image size of 1.91:1 and more included. Twitter accepts landscape and square images and JPEG, GIF, and PNG formats, but not GIF on banner images. No need to have your images cropped when you update them with these specifications.
Credit: Louise Myers Twitter Image Size and Specs: This Is All You Need to Know
Recommended LinkedIn Image Sizes List
Want a professional-looking LinkedIn company page? Take a look at your company images! If they are not updated properly with LinkedIn’s guidelines, they may fall short in your page’s appeal. It is important to convey your brand and company appropriately through images that are sized well on multiple devices. LinkedIn has a helpful chart to let you know what their specifications are on company photos, cover, logo, and main images. You can post images less than the recommended size; however, the photos you upload on the company photos section may appear smaller if they are at the minimum size guidelines. For example, the minimum image size for a cover image on a page is 1192x220 pixels, but LinkedIn recommends 1536x768 pixels. For cover photos, you may need to trim the image to fit the screen. The platform suggests uploading a high-quality image using formats of PNG or JPEG. You can also replace the static image on the main/image section with a video link from Vimeo or YouTube. Once you adjust your photo settings, your customers and followers will be able to recognize who your company is amongst the competition!
Credit: LinkedIn Help Image Specifications for your LinkedIn Pages and Career Pages
Here’s How You Should Upload Your Instagram Images and Videos with these Dimensions
Want polished, sleek photos and videos to be posted on your Instagram personal and business profile? Ensuring the videos and images you post to your feed are formatted correctly to the right type of format is essential when branding yourself and your business. With the platform doing constant updates to their sizes and resolution, you’ll want to know what the most up to date specs are. Instagram has many areas in which you can post to, and each has its specific resolution sizes that are needed to know. This article goes over the dimension sizes and recommendations for each photo, graphics, videos, ad sizes, IGTV videos, Instagram Stories, and the cover sizes for Instagram Stories and IGTV. For example, the IG ad format and specifications are aspect ratios 1:1, 1.9:1, & 4:5 for square, landscape, and portrait images, respectively. You will also know how to crop your images based on what version you have and the basic video specifications, such as the file size, video and caption length, dimensions, and file format. Once you’ve optimized your image and video dimensions, you are all set to post!
Credit: Written by Louise Myers What’s the Best Instagram Image Size 2020? Complete Guide