Make platform specific videos, not just one video for all channels.

Have you ever seen a video online that’s been uploaded to all social media platforms, but is the same video across the board? It’s suddenly cut off at 1-minute on Instagram, it isn’t formatted correctly for vertical, or doesn’t have a proper endscreen on YouTube.

You should know how videos should be properly edited and uploaded for each platform to optimize your engagement and traffic. Know the aspect ratios, customize thumbnails, study optimal lengths, and read up on the best specifications for each platform.

And remember our CTA, that’s always important.