Social Video Marketing: What You Need To Know In 2022

Did you know that people spend an average of 18 hours a week watching videos? Do you know what the best platform is for your businesses videos to reach your target audience?

This week’s featured article breaks down the stats for each social media platform and shows how videos are received on these platforms. For example, 70% of users purchased from a brand as a result of watching a YouTube video. 

Do you know how to get the most out of your videos? Check out the full article to find out more: 32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

Where to Post Video Content to Increase Conversions

Are you considering which platforms to upload your videos to after planning out your video? While there are many choices out there, your video won’t get the right visibility it needs without acknowledging your goals, the platform, and the audience, before you choose to upload the video. Conduct more research into which social media platforms your audience frequents the most, then look into the platform’s video specifications. If you are redistributing your video onto several social media sites, post natively and adhere to the platform’s rules. In this clip from our video content course, we introduce video upload strategies to aid in video visibility on customer’s social media feeds.

Succeed in Video Marketing Following This Guide

How often do you approach videos as you're browsing the web? Have those videos taught you something new, introduced you to a new brand, or gave you a behind-the-scenes of a company? That's the beauty of video. Videos entertain, inspire, and inform users, engaging them to learn more about the company outside the products and services they offer. If you haven't quite figured out your video content marketing strategy and need some pointers, continue reading this guide on using video marketing for your business.

Videos have been increasingly popular over the years, with more and more businesses using videos to reach their target audience. If you haven't branched into the world of marketing yet, you're going to need to with 81% of businesses implementing videos into their content strategy according to HubSpot. As you create or modify your content strategy, figure out the purpose of the video you want to convey. There are different types of videos; explainer, interviews, product reviews, and live videos; you can use them for that goal. For example, if you would like more viewers to see and know about your products, enlisting the support of an influencer for a product review gains access to their viewers and lets you know what viewers think about your product or service. Once you establish and film the video, decide which platforms or pages on your website you want your video displayed. Include a CTA at the end of your video and optimize the video for the viewers watching on different platforms and devices.

Now, let's get into some of the reasons why implementing video marketing is important for your business. There is a projected increase of over 80% of traffic containing videos by 2021. As many businesses are uploading videos and telling their stories, to stay with the competition, post authentic-driven videos that share your story through live or animated videos, as examples. Creating these authentic and engaging videos lets your viewers know who you and your brand are and eventually help drive conversion rates. According to Social Media Today, 90% of consumers say watching a video helps them in deciding to buy a product. Videos are an accessible and versatile content medium that lets your viewers learn something from you, whether it's educational, entertaining, or truly inspiring.

Credit: Written by Digital Marketing Institute THE IMPORTANCE OF VIDEO MARKETING

Video Marketing on Instagram: Reasons Will Convince You

Instagram is a platform that many people, business owners, and creatives alike, can utilize to increase their brand equity on the platform. Is your Instagram lacking videos that showcase you and your company? Curious what the outcome may be if you decide to upload a video? Video marketing is vital to include in your strategy, especially on a photo and video display platform like Instagram, and here are reasons why you need videos hosted on Instagram.

Your social media presence is very important to maintain. Instagram is the platform to help you and your company get the awareness you desire! According to Facebook, users spend about 20% of their time on the Explore tab on Instagram. That is a considerable amount of time and shows that users are looking for new content and brands to engage with. This is also a great opportunity to make your videos seen on the Explore tab. Consumers are even more likely to browse a company’s social media accounts, with 32% of them viewing social media before viewing their website, in an Animoto survey.

Videos are also seen as a favorable form of content for consumers as they tend to purchase more products or services from brands after watching a video on social media over a photo, text, or link. They are an excellent alternative for those who don’t have a lot of photos on their feed as it showcases more of their offerings to viewers. To increase your reach on your videos, include relevant hashtags, geolocation, or tagging others in your caption. Don’t just stop at posting videos on your feed! Try uploading a video to Instagram Stories, video ads, or IGTV! 47% of viewers enjoy watching Instagram Stories ads, and 70% watched a branded IGTV video, according to an Animoto survey. Include Instagram to your video marketing strategy and seek the opportunity for your business needs.

Credit: Written by: Becky Brooks 5 Reasons to Use Video Marketing on Instagram

How to Upload Videos to Facebook

Facebook videos are known for reaching a large number of people. So why not create your own video and upload it to your Facebook page or profile? Don’t know how? Stay tuned, we’ve got an incredible guide that offers tips and information surrounding uploading videos onto the platform. This video touches on uploading on Instagram through Facebook and on the available aspect ratios, file sizes, and maximum run time you should know to post effectively on the platform!

When it comes to uploading videos to social media platforms, Facebook is certainly on the easier side. However, there are still a few pointers that will help you boost your efficiency and effectiveness when uploading. That’s exactly what we’re here to help you with.

 Videos are uploaded alongside a post, which will be a description of your video, company, etc to pull users into watching your video.

Unlike Instagram, Facebook is fully available on both computers and mobile devices, and the process of uploading videos is the same on both platforms.

Facebook videos have multiple technical requirements. They should be MP4 files, under a file size of 10GB and a run time of 240 minutes, or 4 hours. They also should be ideally a resolution of 1080P, for videos with aspect ratios of 16:9.

There are 3 aspect ratios available for Facebook videos: 16:9, or “landscape”, 1:1, or “square” and 9:16, or portrait. Both native Facebook videos and ads use all 3 of these aspect ratios. Collections ads, however, only use 16:9 and 1:1, and carousel ads use only 1:1.

Lastly, you can connect your Facebook and Instagram accounts to allow simultaneous uploads between the two platforms. This can be very helpful in reducing time if you run multiple social media pages.

Learn How to Upload High-Quality Photos on Facebook

You want the best of the best for your photos, especially when they are posted on social media. When you post on a platform like Facebook, where over a million users view content daily, you want your pictures to stand out with the highest quality. This supportive article by Facebook Help Center offers some assistance to get your photos looking spic and span! Facebook automatically resizes and formats your photos when you upload, but to help reach high-quality photos, this is what you can do on your end. Facebook recommends resizing your regular photos to 720px, 960px or 2048px wide and cover photos to 851px by 315px and a file size less than 100KB to avoid compression. After you resize the supported sizes, save as a JPEG with an sRGB color profile. You can also upload photos in HD by default by changing your settings. The Facebook Help Center offers more helpful tips and suggestions to make sure your photos and videos are uploaded in high quality no matter what device you use to upload!

Credit: Written by Facebook Help Center How can I make sure that my photos display in the highest possible quality on Facebook?

The Complete Social Media Video Size Guideline

Is your video formatting giving you trouble? Are you finding it hard to update your social media video content strategy without knowing if your video meets the platforms’ video specifications? Video content is constantly being shared and uploaded across multiple platforms through different formats. A consumer or viewer must view your video without any technical problems on your end. You’ll learn which most up-to-date video dimensions, aspect ratios, and character limits are for each type of video and the purpose behind each one. Knowing what the video specs are before uploading will make you feel prepared in choosing which video ad type for Facebook or the preferred length of a video ad on LinkedIn, for example. If updated video specs come up, this article doesn’t stop at providing the video specs for major platforms. It also includes an up-to-date Google Doc link, for reference, that lists the social media platforms and their specific video specs. This article goes over the video guidelines for Facebook, LinkedIn, Instagram, Pinterest, Snapchat, YouTube, and Twitter.

Credit: Written by Alex York Always Up-to-Date Guide to Social Media Video Specs

Upload Videos to Facebook Easily with These Steps

Are you excited to share the videos you took to your friends and customers but need help posting them on Facebook? You can post videos directly on Facebook by uploading them through your computer or on your phone using the Facebook app! If you’d like to post videos using the computer, the first step is to click on “Add Photo/ Video” in the share box on the home page or timeline. Then you can choose the video from your files. After the video is uploaded, you can add a description, thumbnail, privacy settings, or tags before posting. Open or install the Facebook app if your videos are saved on your phone to post from there. You don’t need to transport your video file from your phone to your computer! Using the app, click on the “Photo” option at the top of your News Feed. Then choose your video, view the preview, add a description, location, or tags, and tap the blue pencil icon at the bottom of the preview to post. Please note that processing a video may take a while before it is posted on Facebook. You will be notified when the video is posted.

Credit: Written by Carolyn Abram How to Upload Video to Facebook